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KARIM MAGED ALI

Events & Exhibitions Marketing & Communications Manager - PR - Branding - Media Planning - E-commerce - Digital & Social Media Strategist

Summary

Senior Marketing, Communications and PR Strategist with outstanding presentation, communications and team management skills, demonstrated in 10 plus years of successful results in planning and implementing 360 coherent Marketing and Communications strategies. A branding and media expert who thrives in fast-paced environments. Utilising my proven capabilities in online & digital marketing, integrated with media planning. Organised and well versed in public relations  copy-writing and event management.

Work History

Aug. 2013Oct. 2016

Corporate Communication Manager

HKTDC (Exhibitions-E-commerce-Events)
  • Creating coherent Marketing and Communication tactics.
  • Developing communications & PR integrated strategies for the Council
  • Facilitating interdepartmental communications and managing external communications.
  • Formulated, developed & executed the action plan for the publicity campaigns
  • Creating and Managing Media Buying strategies & execution.
  • Liaising with all media representatives to build and enhance the relationship.

  • Dealing directly with all newspapers and magazines.
  • Monitoring and measuring the media activity results (ROI)

  • Updating website content and driving traffic.

  • Developing & maintaining a business relationship with government/Semi-government and main organisations throughout the GCC and Africa.
  • Acting as the organization’s Spokesperson when needed to all media channels.

  • Managing corporate branding, advertising and public relations activities.
  • Coordinate all Public Relations activities, including (monitoring, analysing & communicate PR results on regular basis) with external media and PR agencies.
  • Responsible for identifying the target audience for a particular media campaign and creating the rich influence when communicating.
  • Planning Digital marketing goal setting and strategies to create the annual marketing calendar.
  • Organising press conferences and address the media as the company spokesperson through different media channels to maintain the organisation’s public image
  • Creating 360 integrated marketing that includes: (ATL-TTL-BTL)
  • Assist in the creation of the Creative Artworks.
  • Copy Writing & Proof Reading all the marketing & PR content, e.g., Press releases, brochures, newsletters, speeches, Social media postings, etc., (English & Arabic)
  • Managing all digital & online/offline marketing platforms to deliver the message and raise awareness.
  • Managing the Marketing and operational activities for a high-standard functions & events, e.g., Belt & Road initiative – Asian Financial Forum – Hong Kong Dubai Investment round table – HK Investment – HK Kuwait Business Matching HK Saudi Arabia Trading, and many other functions through the Middle East & Africa.
  • Managing the marketing and operational activities of high-level conferences and events, e.g., Asian Financial Forum – Belt & Road Conference in Hong Kong- 
  • Implementing the marketing strategies followed by marketing tactics to reach the maximum impact according to the guidelines.
  • Working closely with all media vendors as well as different services/products suppliers according to the organisation policy.
  • Creating content for all marketing collateral, reports and create editorials.
  • Enhancing the branding image of the Council according to its identity and guidelines.
  • Handling online/offline marketing including creating all the needed content on social media, organisation’s website to create the desired traffic.
  •  Creating the creative materials such as emailers-EDM-PowerPoint & Keynote presentations-Brochures-Calendars- roll-up banners-flyers-e.screens and backgrounds-blogs-Digital Marketing, etc.,)
  • Preparing all media kits for the press.
  • Managing all events/exhibitions/road shows from creative planning through to operational and logistics tasks.
  • Created & Launched a new successful e-commerce system in the Middle East & Africa.
  • Catapulted sales 42% by harnessing a targeted e-loyalty promotion that took advantage of an innovative, net new e-commerce platform equipped with mobile and social media components.
  • Engineered $9.2M in e-commerce sales growth within nine months by employing optimised customer acquisition tools tailored to GCC medium size traders.
  • Increased brand awareness 27% within one year by formulating and executing a compelling brand promise and unique selling proposition that responded to customer needs and motivational traits.
June. 2011July. 2013

Group Marketing & Communications Manager

Topaz Engineering

 

  • Planned the Internal and External Communications.
  • Managed digital strategies and content management.
  • Initiated online video and social media strategies to capture stories and subjects, creating an effective channel of communicating with readers.
  • Managed corporate branding, advertising and public relations activities.
  • Coordinated all Public Relations activities, including (monitoring, analysing & communicate PR results on regular basis) with external media and PR agencies.
  • Responsible for identifying the target audience for a particular media campaign and creating the rich influence when communicating.
  • Planned Digital marketing goal setting and strategies to create the annual marketing calendar.
  • Created coherent Marketing and Communication tactics.
  • Developed and wrote internal as well as external communications, including news releases, feature stories, and promotional feature pieces.
  • Managed 360 Marketing & Communications. (ATL-TTL-BTL)
  • Copy Writing & Proof Reading all marketing collaterals.
  • Implemented and managed the effective use of the Intranet to share information across TMED.
May. 2008June. 2011

Communications Manager

International Media & Marketing Show - Domus Group
  • Planned the advertising, public relations, organising events, product development, distribution, sponsorship and market research.
  • Handled the events, road shows, conferences, email shots and new marketing techniques.
  • Responsible for ATL, BTL and TTL.
  • Planned the Internal and External Communications.
  • Created coherent Marketing and Communication tactics.
  • Responsible for all the internal and external communications, interacting with employees, clients, the media and other stakeholders.
  • Applied Marketing and action plans.
  • Wrote News articles/Press releases (Arabic/English)
  • Handled online/offline marketing.
  • Managed Social Media channels, starting the creation of creative content, launching to posting then promoting and measuring ROIs.
  • Created of all creative materials such as emailers-EDM-PowerPoint & Keynote presentations-blogs-Digital Marketing)
  • Managed the company's corporate affairs.
  • Represented company`s brand and reputation in public.
October. 2006May. 2008

Marketing & Communications Specialist

ID Media and PR Agency
  • Created the marketing strategy by adapting it to our business plan.
  • Copy-writing and proofreading.
  • Contributed to and developing marketing plans and strategies.
  • Managed media planning.
  • Evaluated and measured marketing campaigns.
  • Ran multiple accounts and developing customer`s accounts and database.
  • Created of all creative materials such as: emailers-EDM-PowerPoint & Keynote presentations-blogs-Digital Marketing)
  • Wrote News articles/Press releases (Arabic/English)
  • Maintained a high level of client engagement.
  • Communicated with clients and different departments for the business objectives.
  • Prepared and managing media plans/media buying along with its creative structure
  • Ensured that all of the marketing creations meet customers’ requirements/ different digital user interface.
  • Coordinated between and with all departments and be ‘The go-to source’
  • Proofreading and approving artworks

 

Education

20162018/9

Master of Communications

Middlesex

20022006

Bachelor of Mass Communications

MSA