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Key Skills

  • Digital and Content Marketing 
  • Administrative Leadership
  • Event Production
  • Fundraising 
  • Strategic Planning
  • Negotiation
  • Consultative Sales
  • Strategic Partnerships
  • Attention to Detail
  • Video Production 
  • Project Management
  • Writing and Editing
  • Fluent Dutch and German
  • Conversational French.

Volunteer Experience

Amelia Island Dance Festival:  Current Board member, helped secure multi-year funding from Board of County Commissioners.  Active member of production team for annual festival and spotlight events throughout the year.  Built audience and drove attendance using integrated digital marketing campaigns.

Amelia Community Theatre: Former Board Secretary. Led strategic planning, redesigned website and implemented online ticketing.  Performer in Cabaret, Into the Woods, Coming Apart, and The Odd Couple. 

Tenacre Country Day School (Boston):  Partnered with Music teacher to devise co-produce ‘Virtual Aladdin’ musical in 2020.

AMP (Amelia Musical Playhouse): Part of founding team for theatre committed to live music and eclectic performances.  Organization is now entering its 11th season.  Worked as webmaster and set up social media channels. Performer in Les Misérables, All the King's Women, and  Cabaret at the Kit Kat Club.

Nassau County Kids Tag Art : Ran pilot program and secured full sponsorship for initial year.

Amelia Island Montessori School: Scripted and conducted tours, designed website, created promotional materials, served on committee producing annual fundraising galas.

Synchronicity Theatre (Atlanta):  Former Board Member,  doubled number of sponsorships to fund "Playmaking for Girls' program.

Education

B.A. European Studies and German cum laude, Mount Holyoke College, Massachusetts.  Earned fellowship for a year of study at Rheinische Friedrich -Wilhelms-Universität in Bonn, Germany

Certificate in Interpreting and Translating, University of Massachusetts

Certificate in Teaching English as a Second Language, Royal Academy of Arts, Hastings, United Kingdom

Marriott Learning Platform Certificate in Digital Transformation 

Technology

Experience with platforms including Salesforce, Google Analytics and Workspace, Microsoft Office, Descript, Arbor, Feathr, Facebook Ad Manager, Appe Creative Suite,  Crowdriff, WordPress, MailChimp, EventBrite, Hubspot, and Slack.

SUMMARY

Creative communicator and arts advocate with extensive experience in nonprofit management, event production, strategic planning, and content creation. Proven track record in developing and executing successful marketing campaigns, building community partnerships, and driving organizational growth. Known for adaptability, attention to detail, and for effectively working in high-pressure environments.  

Professional experience

Kate Yandoh Business Storytelling

Consultant and Content Creator (2005-present )

  • Run a referral-based consulting practice delivering impactful storytelling and content marketing solutions to clients.
  • Collaborate with the Chamber of Commerce to develop and execute content strategies that drive membership and advocacy, increasing key metrics within the first 90 days of engagement.
  • Serve as the US representative for Cellet, a UK travel PR and event marketing firm, designing, producing, and working at events in the US and Europe, contributing to the success of international campaigns.
  • Ghostwrite books and LinkedIn content for international executives, helping them establish thought leadership and enhance their professional brand, resulting in increased visibility and credibility.
  • Partnered with event production companies to write and coach presentations for prestigious clients such as Mercedes-Benz USA, Diageo, IHG, and Wrigley, contributing to successful large-scale events including The Home Depot's 25th Anniversary.
Feathr and Arbor

Strategic Account Executive (2021-present)

  • Successfully sold marketing and video technology to hundreds of nonprofits through web-based presentations, effectively navigating multiple decision-makers and closing multi-year contracts. Advise Arbor, a startup focused on video storytelling incorporating AI.
  • Developed a tailored approach to arts nonprofits, capitalizing on their proportionally larger marketing spend and  need to rebound from venue closures. Strategized on budget allocations with clients, ensuring optimal utilization of resources and maximizing return on investment.
  • Represented organizations at the Association of Fundraising Professionals (AFP) ICON, the world's largest fundraising conference, and AFP NY Fundraising Day, garnering leads and strategic connections.
  • Spoke on digital marketing at the American Alliance of Museums Annual Conference
  • Recognized as Feathr's 2022 "Culture Champion" for promoting a positive and inclusive work environment and elected to the DEI Working Group to advise senior leadership.
  • Performed as a part of the  Feathr "Mixtape" band, which won the annual Tech Battle of the Bands and raised over $25K for Grace Marketplace, a charitable organization fighting homelessness in Gainesville.
Jekyll Island Authority

Director of Marketing and Strategic Partnerships (2019-2021)

  • Led marketing and sales teams to achieve significant increases in off-season visitation and national recognition, resulting in Jekyll Island being named one of Travel + Leisure's "2020 Top Islands".
  • Oversaw marketing and convention sales budgets, ensuring effective financial management and maximizing return on investment. Successfully reduced agency costs by 30% through strategic planning and efficient resource allocation.
  • Devised “Scute’s School,” an online educational series with the Georgia Sea Turtle Center for remote learners. Generated 65 stories with 90M impressions and mentioned alongside programs from the Smithsonian and the Metropolitan Museum of Art.
  • Evaluated and approved all film, TV, and event requests, ensuring alignment with brand values and strategic objectives.
Amelia Island Convention and Visitors Bureau

Director of Digital Content and International Market Development (2014-2019)

  • Created in-house content studio to promote little-known destination to targeted travelers.  Wrote and produced pieces for blog, social, and sales efforts, managing freelance and agency contributors.  Shaped strategy and implemented dashboard to track and measure performance. 
  • Launched award-winning #LOVEAMELIA video series which grew to 40+ episodes and a mini-documentary. Series averaged 45,000 views per episode, increased engagement on Facebook page by 75%, and built destination advocacy.  Recognized with Telly Silver and Bronze awards for Local TV and Promotional Video.
  • Volunteered to produce and promote economically improtant annual Pétanque tournament when it was in danger of cancellation. Drew participants from 29 countries and 28 states, generating $1M in off-season economic impact. Attracted coverage generating 2M impressions without paid promotion.  Secured content partnerships with celebrity chef Jacques Pépin and the Master Chefs of France USA.
  • Helped originate and produce "Dickens on Centre," integrating into award-winning campaigns targeted at UK market. 
  • Captured attention of German travel industry through partnership with the annual European Elvis Festival in Bad Nauheim (where Elvis served in the US military.) Doubled number of tour operators who included Amelia Island in their offerings and generated organic media coverage in publications with combined circulations of 600,000.  Overall German market campaign was recognized by VISIT FLORIDA  as "Best in Show" for Niche Marketing.
  •  Wrote, produced and appeared in 'Beach Safety' video used to educate visitors and support Leave No Trace Ordinance, part of campaign recognized with the HSMAI National Geographic Traveler Platinum award for Sustainable Tourism.
  • Authentic storytelling approach was integral to driving record performance over five consecutive years, with 665,000 overnight visitors generating more than $138 million in room sales.
The Coca-Cola Company

Managing Editor, Executive Communications (2001-2005)

  • Wrote speeches for CEO and senior executives. Edited Annual Report, executive memoranda, thought leadership pieces, and employee communications.
  • Managed talent and logistics for Coca-Cola Radio at the Salt Lake City Winter Olympic Games program, hosting DJs from 50 markets.
  • Tutored student at Centennial Place Elementary School for three consecutive years as part of ongoing program and coordinated visits to corporate headquarters and special performances.
Talencentrum Den Haag

English Teacher (1997-2001)

  • Taught English, presentation skills, and cross-cultural communication to European executives and entrepreneurs at language institutes in Europe.
  • Served as interim Executive Assistant to CEO of leading Dutch insurance company.