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Work experience

Nov 2007Present

Sr. Internet Marketing Program Manager

Allstate Insurance Company
…. Role: Sr. Internet Marketing Program Manager-e-Business Marketing Responsible for oversight of demand generating direct response online marketing program strategy and execution Responsibilities: team leadership, display advertising, affiliate marketing, paid search, direct response television, creative testing, conversion path optimization, Internet lead generation. Key Results: Established viable allowable KPI's to manage programs against Transformed online advertising program to performance based model Launched first ever affiliate marketing program Allstate Refined measurement processes enabling better measurement and sales attribution Positive performance led to 160% increase in annual online marketing spend Accountable for $92MM in media spend across programs
Jan 2006Nov 2007

Senior Marketing Project Manager-Internet

Discover Financial Services
…. Role: Senior Marketing Project Manager-Internet Acquisition Managed creative, communication and testing strategy relative to direct response Internet marketing efforts. Responsibilities: agency briefings, online advertising(direct response), landing page development, web content development and customer experience optimization. Key Results: Established internal application testing and optimization process Produced 8% lift in card application conversion rate Increased email conversion rate from 19% to 53% through landing page optimization Generated 57% email open rate through subject line testing
Sep 2004Jan 2006

Marketing Manager-Digital Marketing

Miller Brewing Company
…. Role: Marketing Manager-Digital Marketing Managed development and implementation of interactive marketing programs for various brands building health measures and meeting growth and consumer engagement objectives. Responsibilities: agency briefings, online advertising(branding), Search Engine Marketing(Paid & Organic), online promotions, email database marketing, web site development, viral initiatives and consumer generated media. Key Results: New Product Launch-Program won web design and integrated campaign awards Milwaukee's Best Light Website Development-Won interactive award; online games“ seeded” and spread virally leading to over 7 million visits in 3 month period Search Engine Marketing-450% increase in organic search referrals; 672% increase in branded search term referrals; 4-fold increase in top 20 search listings; first mover status for Miller within beer category
Apr 2001Sep 2004

Sr Marketing Analyst

Allstate Insurance Company
….…. Role:. Sr Marketing Analyst-Interactive Marketing Successfully managed budget in excess of $1. 5MM while leading the implementation of integrated branding, lead generation and customer service strategies. Responsibilities: email campaign execution, online advertising(direct response), online promotions & sponsorships, landing page development and Search Engine Marketing. Key Results: Search Engine Marketing-86% visibility and 112% referral increases Multi-Channel Lead Management-170% increase in potential qualified lead volume Online Advertising-2.8MM click-throughs & 164, 000 quotes 3rd Party Lead Generation Relationships-94, 000 quotes generated
Aug 2000Mar 2001


Insurance Planet
Role: Director Partner Marketing Developed and initiated integrated, business-to-business and business-to-consumer Internet marketing campaigns driving qualified leads to independent insurance agents. Responsibilities: agency relationship management, email campaigns, online partnerships, microsite development, landing page development and Search Engine Marketing. Key Results: Achieved Page one search results ranking on strategic keywords Generated 200% increase in traffic across sites Increased lead referrals by 87%
Oct 1995Aug 2000

Director, Sales & Marketing

Phillips Associates
Role: Director, Sales & Marketing Developed and managed the implementation of multi-channel business-to-business marketing, advertising and strategic(alliance) campaigns for increased lead generation and sales. Responsibilities: strategic alliance development, search engine optimization, print & direct mail production Key Results: Produced increased sales in 1998, 1999 with a 47% increase in 2000
Nov 1993Oct 1995

Assistant Food & Beverage Manager

Hyatt Regency Chicago
…. Role: Assistant Food & Beverage Manager Responsibilities: payroll, forecasting, scheduling and inventory management
Mar 1993Jul 1993

Account Assistant

Gilchrist & Moore Advertising
Intern,.…. Role: Copywriter/Account Assistant Responsibilities: point-of-purchase copywriting, account management, rough, proof and keyline delivery to print providers.




University of Minnesota