Keith Renison

Primary focus on ZoomInfo's premium B2B sales data platform, specializing in AI, data platform, analytics, and customer onboarding experience. Working to apply the science of AI to the art of product marketing. Highlights:

• Developed early release messaging for web, video, and sales-related content for ZoomInfo Copilot ($100M ARR first 6 months)
• Executed beta program rollout to nearly 20K users, including systems for measuring and reporting success
• Full-stack PMM responsibilities traversing sales, revOps, security, and IT personas
• Conducted numerous industry analyst briefings and inquiries
• Selected to run team-wide PMM modernization project focused on effective use of AI and content automation
• Selected to mentor new-to-role PMMs

Primary focus on messaging and content development for RingCentral's industry-leading UCaaS analytics suite as well as generative AI solutions platform. Full-stack PMM responsibilities. Highlights:

• Launched cloud communications AI/ML industry adjacency, opening new TAM with RingSense  
• Developed and executed on extensive launch plan with over 60 tasks and 26 external assets in just 6 months
• Launched new-to-industry business analytics product suite 
• Role traversed enablement, content development, go-to-market strategy, TAM analysis, new buyer persona development, etc.
• Conducted numerous industry analyst briefings and inquiries
• Assisted marComms with press releases and events
• Selected as speaker at Gartner IT Symposium/Xpo (Asia Pacific, Americas)
• Recognized by peers with "fail fast" award, 2023

Primary focus on messaging and content development for SAS' premier analytics platform, SAS Viya, and associated cloud-native technologies (SaaS), including cloud and GSI partner marketing (Microsoft, AWS, Google, Intel, Accenture, KPMG, etc.). Details:

• Define personas, users, and audience for messaging of SAS' leading analytic platform, SAS Viya
• Work directly with analysts, partners, customers, prospects, and thought leaders
• Foster relationships with market influencers and analysts
• Drive thought leadership activities through go-to-market channels and major events
• Define product launch plans and work with internal and external parties for execution
• Identify emerging and competitor advances in the market; defines response
• Support sales enablement through customer engagements and education programs
• Develop content and enablement strategies with partners including a strategic relationship with Microsoft
• Responsible for content for internal self-service enablement sites and sales tools
• Partner with internal teams to measure effectiveness of content, programs, and campaigns
• Support global demand generation activities with regional resources (EMEA, APAC, LATM)
• Responsible for content and messaging for external web, and other content channels
• Work with brand and content agencies for content development and promotion
• Lead a team of peers across functional areas for major product launches

Global technical sales enablement role focused on emerging technologies, primarily in the areas of enterprise cloud architecture and data management platforms. Details:

• Assist sales teams and alliance partners with solution sales activities (AWS, Microsoft, Google, RedHat, among others)
• Architect integrated business solution suites for specific industries (financial services, life sciences, manufacturing, among others)
• Author white papers or other technical documents
• Oversee technical progress of early-adopter services
• Deliver software demonstrations and prototypes for emerging solutions
• Gathered implementation project requirements and delivered estimates to support pre-sales and delivery team
• Deliver consulting services and training to customers where appropriate (typically early adopters and re-selling efforts)
• Provide support for regional business development activities and global marketing events

Technical support role focused on financial performance and environmental sustainability modeling. Includes deployment architecture and end-user functional support.  Details:

• Work with consultants and sales staff in technical requirement assessments
• Provide technical consult to pre- and post-sales implementation discussions
• Address general functionality questions, and troubleshoot system and software related problems
• Communicate and track software design and maintenance problems to R&D
• Author and review both internal and external technical documents
• Selected as team leader in two specialization areas (SAS ABM, Bridge to SAP R/3)
• Interview perspective employment applicants
• Present technical materials for internal training seminars

General management of enterprise resource planning system, executive reporting, as well as managing a team of inside salespeople. Details:

• Design, implement, and support new procedures to maximize use of ERP system
• Provide application support for all retail system functions
• Oversee general Database Administration (DBA) functions
• Develop coursework and deliver internal technical training
• Provide basic system network support
• Liaison with software vendors to identify and resolve software issues
• Design and implement custom reporting tools for executive and management staff
• Manage sales staff and operations of flagship location, and network support team

Program focus on business communications, organizational structures, and leadership theory 

Smarter Prospecting, Faster Wins: The Ultimate Sales Masterclass (generated +$500K in ACV)

www.zoominfo.com/copilot

www.ringcentral.com/analytics

www.ringcentral.com/ringsense

www.sas.com/aws

www.sas.com/microsoft