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Summary

An experienced senior leader and creative director partnering with organizations to produce brands, campaigns, media, and messaging that move and inspire audiences to action.

Experience

DO BIG THINGS
20212023

SENIOR VICE-PRESIDENT, CREATIVE SERVICES

Led DBT's creative services team in the development and execution of brand and marketing strategies for nonprofits, candidates, and causes—expanding audiences, mobilizing advocates, and increasing donations.

  • National Medical Fellowships — Directed the development of NMF's brand strategy, core messaging, and audience objectives, resulting in increased awareness and engagement. Also oversaw the design of NMF's new visual identity and branded content.
  • Rare — Creative directed and produced a series of short-form videos to measure and increase online awareness about solar energy for renters. All videos were released through Rare's What's Good social media channels.
  • Clean Mobility Collective — Coordinated stakeholders from multiple countries to name, visually brand, and develop top-line messaging for the newly formed collective of climate crisis organizations.
  • Higher Heights — Partnered with the organization's leadership team to ideate and produce videos aimed at increasing voter participation and supporting Black women candidates in the 2022 elections.
FEEDING PEOPLE
20182024

PRODUCER

Co-created Feeding People, a podcast featuring conversations with renowned chefs, food pantry directors, farmers, and food policy experts, exploring their efforts to feed people and create magical gatherings.

  • Co-developed concept and format for the podcast, including interview structure and visual branding, providing an engaging viewing and listening experience for audiences.
  • Produced each episode, overseeing both creative and technical aspects, facilitating remote video interviews, and ensuring a smooth flow of conversation between the host and guests.
  • Identified and edited compelling excerpts from each episode, creating captivating YouTube Shorts and Instagram Reels to promote the show and expand the audience.
BRIGHTHIVE
20192021

MARKETING DIRECTOR

Developed and executed a comprehensive brand, marketing, and content strategy for Brighthive, a cloud-based platform for ethical data collaboration, resulting in increased brand awareness and digital resources for data professionals.

  • Led the successful rebranding of Brighthive, including defining the brand positioning, audience objectives, messaging, and visual design, resulting in a cohesive and impactful brand identity.
  • Managed cross-functional teams to create engaging written and visual content for various platforms, including social media, playbooks, webinars, blogs, case studies, and press releases, effectively reaching and engaging target audiences.
  • Facilitated Brighthive's Brand Committee, fostering collaboration and ensuring a consistent brand experience across all products and communication.
  • Oversaw the development and promotion of Brighthive’s Responsible Data Use Playbooks, which provided leaders with actionable steps to use and share data responsibly in their COVID-19 responses.
WORLD RELIEF
20162018

BRAND AND CONTENT STRATEGY MANAGER

Drove a multi-channel brand and content strategy that dramatically increased audience size and revenue for World Relief, a global humanitarian organization empowering local leaders in over a dozen countries.

  • Developed the creative strategy for multiple successful fundraising campaigns, leveraging social media, peer-to-peer platforms, email, and direct mail to drive mass-market fundraising efforts.
  • Oversaw the development and production of compelling visual, audio, and written content, including videos that garnered over 2 million views across digital channels, effectively building brand awareness and driving advocacy and donations.
  • Coordinated public relations strategies, press events, and press releases, serving as a liaison between the World Relief and an external PR firm.
  • Created and maintained an editorial calendar, positioning World Relief as a thought leader within the international development community and increasing the organization's brand salience.
InDEPENDENT
20112016

COMMUNICATIONS CONSULTANT AND PRODUCER

Partnered with organizations and individuals to develop and implement creative brand, content, and communications strategiesresulting in increased visibility and engagement with new audiences.

  • Co-developed an innovative brand exploration process, used by executive leadership and marketing teams to craft impactful brand messaging and positioning.
  • Collaborated with Imago Creative to write and produce two video-based curriculum products, published by Harper Collins and Sparkhouse.
  • Produced and co-hosted two weekly podcasts featuring author Bart Scott and filmmaker Kurt Larson, successfully establishing their brands, growing audience size, and driving book sales and film viewership.
IMAGO CREATIVE
20042011

CO-FOUNDER AND PRINCIPAL

Co-founded a creative firm that provided communications and marketing services to nonprofits, companies and publishers.

  • Crafted tailored creative strategies to meet clients' business and organizational needs, resulting in increased brand visibility and revenue growth.
  • Led the budgeting and proposal process for projects, supporting Imago's business development efforts through clear and compelling communication.
  • Developed and produced over 50 short films, documentaries, commercial spots, animation, and educational video segments.
  • Co-wrote and co-produced a 31-week video-based curriculum for high school students, including weekly segments, teacher lessons, and an interactive student workbook.
  • Managed and developed interns, independent contractors, and event volunteers.

Education

Judson university

B.A. Communications, Mass Media