Kelly Henvy Zerr

- Led extended cross-functional teams and partners to deliver a widely adopted product refresh with MAU +28% YoY, consistently exceeding adoption targets, while optimizing product performance and operational efficiencies

- Defined near and long term strategy, optimized critical processes and increased contributor engagement by 400% 

- Established effective partner relationships (Lucid, Miro, Elements), maintaining alignment and driving execution to define and meet shared business goals

- Drove execution of the successful Pricing Strategy Initiative in order to launch the first consumption based pricing product at MuleSoft, and a new collaborative process to enable scale and modern MuleSoft product pricing dimensions

- Mobilized a blended team of stakeholders and executives from product, operations, sales strategy, solution engineering, pricing and finance to deliver a new process that produces data for business and investment planning

- Delivered new product targets, coordination and informed budget prioritization based on product & market insights

- Served as subject matter expert for MuleSoft portfolio, led GTM Strategy and Salesforce New Product Introduction

- Owned end to end transformation (from problem identification through strategy, approach, execution and adoption) to deliver new reporting capabilities for MuleSoft product insights and alignment with Salesforce processes

- Successfully originated and launched the Cloud Information Model; formed new partnerships with AWS, Genesis, IBM, established a consortium, delivered a new open spec, a consumable website, v0 content and a well attended DF demo 

- Led the CIM consortium across partner companies as working group chair: defined vision, strategy and execution plan and drove cross-partner delivery of collaboratively defined standards 

- Managed a large ecosystem of open-source contributors maintaining 100% partnership participation, generated CIM interest, and recruited new partners (Google, Stardog, SurveyMonkey, Twilio, CX Index)

- Invented, acquired executive sponsorship / engineering prioritization and managed delivery of governance metadata on core Salesforce schema objects (now a GA customer product feature) 

- Designed, built and supported a new enterprise data model dictionary and cross-product metadata management process/solution. Defined, published and managed core entity governance program / data model review process 

- Co-led cross-cloud Salesforce Metadata LRP, led CRM Data model review board of principal architects and led 360 stakeholder group to deliver collaborative strategy, alignment, content and standards

- Invented Salesforce core product incorporation of attributes, which provides embedded data dictionaries to support best-in-class data management; gained executive sponsorship / approval to fund and prioritize implementation

- Created an object data dictionary template to capture and share business technical context for data management; defined new data management program, managed launch, delivery and adoption - all of which are still used in 2023

- Initiated and led multiple governance councils and initiatives: established sponsors / partnerships, defined data management requirements, designed solutions, maintained stakeholder alignment, and drove cross-team delivery 

- Managed end to end publication of external facing communications for Salesforce product changes, led the Salesforce product deprecation program, and designed, built and implemented an automated solution increasing team productivity

- Led the Salesforce1 team, managed multiple successful products, established internal and external partnerships, drove programs and implementations to deliver process improving solutions for both stakeholders and the internal IT team  

- Implemented CRM asset management solution to successfully capture new operational data, customer tracking and marketing insights to produce forecasting reports and increase sales; taught training classes for technical solutions

Bachelors of Science - Business Information Systems

Bachelors of Liberal Arts - Spanish