Kelly Messori

Established content strategy and guidelines for a fast-growing insurtech startup. Wrote and edited content pieces with the help of freelance writers.

Managed a team of designers, writers, strategists, and developers in a variety of marketing and branding projects for external clients. Created and implemented processes that improved workflow and communication. Provided strategic and creative direction for social media, print, video, and paid ad campaigns. Managed budgets and timelines.

Worked for a variety of clients to drive and execute their marketing strategy. Researched and wrote unique and insightful blog posts, articles, and newsletters. Gave life to an amazing little baby.

Managed a team of animators, illustrators, writers, and designers to produce video campaigns for external clients. Drove the storytelling strategy for client campaigns. Managed budgets and timelines according to client requirements.

Drove growth marketing strategy for a fast-growing translation software startup, using tactics across paid and organic search, email marketing, and referral marketing.  Created thought-leadership pieces and managed PR strategy to increase exposure and drive awareness of their new technology. Managed crisis communication strategy.

Built email marketing program from the ground up, identified new opportunities, and managed group of designers, copywriters, and analysts to ensure quality and success of email program. Designed robust customer journeys and trigger campaigns.

Built insightful reports in SFDC to identify problems and new opportunities for the sales and marketing teams. Managed the customer management system to ensure the quality of data.

Managed digital marketing campaigns. Trained co-workers and interns on software and digital tools.

Translated texts from ES>EN and FR>EN.

Created dynamic lesson plans based on curriculum requirements and students' needs and levels. Worked with English learners aged 3 - 60 years old.