Kelly Hoback
Senior CX & Operations Systems Leadership
- Nashville, TN
- 941.220.9356
- kelly.hoback@outlook.com
Customer Experience Strategy
Journey Mapping and Lifecycle Design
VOC and Insights Storytelling
Customer Psychology
AI Enabled Experience Design
Contact Center Leadership
Operational Excellence
Cross Functional Alignment
Change Leadership
Continuous Improvement
Quality Assurance and Standardization
Team Coaching and Development
CX Governance and Operating Models
Root Cause Diagnostics
KPI Development and Scorecards
End to end customer lifecycle design
CX governance and operating models
AI and automation strategy
Contact center transformation
Self service programs
Quality assurance frameworks
Onboarding and activation journeys
KPI development and scorecards
Root cause discovery and friction reduction
CX & Contact Center Platforms
Shopify Plus • Global-E • Gorgias AI • Flip AI • Zendesk • Amazon Seller Central • Klaviyo
ERP & Inventory Management
Oracle NetSuite • Epicor P21• SAP • 3PL Systems (Flexport, XPO, FedEx Supply Chain) • Loop Returns • Happy Returns
CRM & Sales Enablement
Salesforce • HubSpot • Zoho • LinkedIn Sales Navigator • Apollo
Analytics & Reporting
Airtable • Power BI • Google Data Studio • Advanced Excel • VOC & NPS Dashboards
AI & Automation
ChatGPT • Gorgias AI • Flip AI
Project Management & Collaboration
Monday.com • Asana • Notion • Google Workspace • Figma
Journey Ownership
Onboarding and Activation Design
Friction Discovery
Process Optimization
SOP Development
Training and Onboarding
Self Service Optimization
Agent Assist Design
AI Knowledge Architecture
Macro Automation
UAT and Product Validation
Escalation Reduction
Churn Prevention
Behavioral Pattern Analysis
Insights Communication
Launch Readiness
Conversational AI
Routing AI
Agent Assist
Knowledge Orchestration
Macro Automation
AI Insights Tagging
Behavioral Pattern Analysis
Current:
Former:
Revenue Retention
Reduced Cost to Serve
Improved First Contact Resolution
Increased Self Service
Operational Consistency
Improved Agent Accuracy
Faster Root Cause Discovery
Cross Functional Alignment
Launch Stability and Success
People-centric CX & Operations Leader who brings calm, clarity, and confident leadership to conferences, customer programs, and service operations. Skilled at using AI-supported workflows, VOC and KPI insights, and structured communication to keep operations smooth and consistent. Known for designing SOPs, training strong teams, and creating experiences that feel organized, human, and unforgettable.
I help organizations build clarity, structure, and momentum across customer experience, operations, and insights programs.
• Delivered journey mapping, SOP frameworks, and CX playbooks for medical, retail, SaaS, and consumer products.
• Implemented AI chat, voice, routing, and knowledge systems that reduced customer effort and improved team accuracy.
• Built Power BI and Google Data Studio dashboards for churn, contact drivers, revenue recovery, and theme analysis.
• Partnered with product teams using VOC insights, complaint patterns, pilot feedback, and opportunity sizing.
Playbook Author, BIM 360 Ops (Autodesk Project)
• Authored the global sales playbook, designed Salesforce automations, and increased qualified opportunities by 58 percent while reducing sales cycles by 20 percent.
Operations, Supply Chain, and Logistics Specialist — ZipKord Solutions
• Managed global operations across China, UK, EU, and US. Created NetSuite reports and Flexport dashboards for forecasting and visibility. Supported major accounts and VOC analytics.
Completed the Introduction to Financial and Managerial Accounting course at Massachusetts Institute of Technology, gaining foundational knowledge in financial reporting concepts and managerial accounting principles to aid decision-making processes.
Completed a High School Diploma program with a concentration in Nursing Technology, gaining foundational knowledge in nursing practices and healthcare fundamentals.