Kelly Hoback
Senior CX & Operations Systems Leadership
- Nashville, TN
- 941.220.9356
- kelly.hoback@outlook.com
As a Customer Experience leader, I thrive where data, design, and human connection meet. My work turns customer insight into growth by aligning systems, strategy, and people around clear, shared goals. With experience spanning global operations, CRM architecture, AI integration, and VOC analytics, I focus on scaling performance, deepening trust, and building experiences customers remember for the right reasons.
I see Customer Experience as both a science and a relationship art. I design frameworks that make every touch-point smarter and more intentional, blending technology, accountability, and empathy to drive excellence. I grow teams that lead with insight and heart - people who think critically, act boldly, and take pride in creating meaningful experiences that strengthen both culture and brand.
Building end-to-end CX frameworks that combine empathy, analytics, and technology to drive measurable impact. I lead by aligning people, process, and data around a unified customer vision that strengthens trust and fuels growth.
Turning complexity into clarity through structured workflows, SOP development, and data-driven continuous improvement. I create transparency across departments and empower teams to deliver consistency, speed, and accountability.
Mentoring emerging leaders, designing onboarding and performance systems, and fostering cultures of ownership and collaboration. I build environments where people feel supported, confident, and capable of leading from wherever they stand.
CX & Contact Center Platforms
Shopify Plus • Global-E • Gorgias AI • Flip AI • Zendesk • Amazon Seller Central • Nextiva • Klaviyo
ERP & Inventory Management
Oracle NetSuite • Epicor P21• SAP • 3PL Systems (Flexport, XPO, FedEx Supply Chain) • Loop Returns • Happy Returns
CRM & Sales Enablement
Salesforce • HubSpot • Zoho CRM • LinkedIn Sales Navigator • Apollo
Analytics & Reporting
Airtable • Power BI • Google Data Studio • Advanced Excel • VOC & NPS Dashboards
AI & Automation
ChatGPT (Macro & Workflow Automation) • Gorgias AI • Flip AI
Project Management & Collaboration
Monday.com • Asana • Notion • Google Workspace • Microsoft 365
Gorgias Academy – Shopify Admin Power User | Udemy – ChatGPT Mega Course & A3 Lean Process Management | State of Florida – 6-20 Resident All Lines Insurance Adjuster License | State of Tennessee – Certified Nursing Assistant License
Played a key role in the launch of Autodesk’s BIM 360 Ops platform, authoring the official global sales playbook and designing Salesforce automations that improved consistency and follow-up. Partnered with cross-functional teams to align sales strategy, product messaging, and outreach cadence, increasing qualified opportunities by 58% and reducing sales cycles by 20%.
Led global operations and supply chain strategy, managing daily communication with teams in China, the UK, the EU, and the U.S. Designed NetSuite case management, reports, and dashboards to enhance inventory visibility and forecasting accuracy. Partnered with Flexport to build a custom logistics dashboard and worked directly with executives to oversee VOC analytics, major accounts like Verizon and Budget Rental Car, and the creation of the company’s core values and culture framework.
Completed the Introduction to Financial and Managerial Accounting course at Massachusetts Institute of Technology, gaining foundational knowledge in financial reporting concepts and managerial accounting principles to aid decision-making processes.
Completed a High School Diploma program with a concentration in Nursing Technology, gaining foundational knowledge in nursing practices and healthcare fundamentals.