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Summary

Accomplished Executive with over 18 years of experience in leading iColor Printing & Mailing, Inc. to significant heights, featured on the Inc. 500 list. Expertise in transforming business strategies into measurable results, driving the growth of a struggling family business into a $22 million enterprise. Proficient in leading large-scale operations, developing high-impact marketing strategies, and cultivating robust client relationships. Adept at navigating complex business environments and leading teams towards achieving corporate objectives.

Work experience

iColor Printing & Mailing, Inc, Los Angeles, US

2009-012025 - 03

Director of Sales and Marketing

  • Transformed a struggling family business from a $1.7M deficit into a $22M high-growth enterprise, earning recognition on the Inc. 500 list of fastest-growing companies.
  • Designed and implemented large-scale marketing initiatives that elevated brand visibility, expanded market reach, and positioned the company as a leader in the print and retail display space.
  • Restructured and scaled operations, growing the team to over 300 employees and overseeing the development of multiple production facilities and warehouses.
  • Established and nurtured long-term client partnerships with major retail brands, fueling recurring revenue and sustainable year-over-year growth.
  • Pioneered the integration of digital technologies — including SEO, email marketing, graphic/web design, and data analytics — to modernize marketing efforts and align with evolving business goals.

iColor Printing & Mailing, Inc, Los Angeles, US

2005 - 062009 - 01

Account Executive

  • Launched career through cold calling, door-to-door sales, and grassroots networking in the LA market.
  • Built a personal portfolio of recurring B2B clients in retail and small business sectors.
  • Collaborated with designers and production leads to deliver custom print solutions and timelines.
  • Developed early CRM practices and customer tracking tools, contributing to long-term client retention.

Education

California State University

2005-01

Bachelor of Business Administration

Bachelor of Business Administration
California State University, Long Beach | 2001 - 2005

  • Specialized in a comprehensive business curriculum with emphasis on Management, Finance, Marketing, and Organizational Behavior
  • Completed advanced coursework in Digital Marketing Strategy, Brand Management, and International Market Analysis
  • Gained proficiency in Business Data Analytics, applying insights to drive data-informed decision-making and sales performance
  • Consistently named to the Dean’s List for maintaining a high GPA

Skills

Marketing Strategy & Execution
  • Developed and executed multi-channel campaigns across print, digital, and social platforms
  • Skilled in market research, brand positioning, and integrated go-to-market planning.
Marketing & Department Leadership

  • Oversaw marketing operations and cross-functional teams aligned with business objectives

  • Proficient in budget management, performance tracking, and resource planning

Sales Strategy & Business Development

  • Formulated high-impact sales strategies to penetrate new markets and drive revenue

  • Identified growth opportunities and led enterprise-level sales planning initiatives

Digital Marketing & SEO

  • Created and managed digital campaigns to increase online visibility and lead generation

  • In-depth knowledge of SEO, SEM, and keyword optimization for organic traffic growth

Business & Operations Management

  • Directed projects across multiple departments, improving efficiency and team performance

  • Adaptable in fast-paced environments with a track record of sustained business growth

Customer Engagement & Retention

  • Deep understanding of customer behavior and lifecycle engagement strategies

  • Leveraged analytics and CRM tools to improve satisfaction and long-term loyalty

Languages

  • English – Native / Full Professional Proficiency
  • Hindi – Fluent (Speaking, Reading, Writing)
  • Urdu – Fluent (Speaking, Reading, Writing)

Qualifications

  • Strategic Leadership & Business Growth: Successfully transformed a $1.7M-deficit family business into a $22M enterprise, earning Inc. 500 recognition; 20+ years leading cross-functional teams and scaling operations across marketing, sales, and production.
  • Integrated Marketing & Brand Development: Led full-funnel marketing initiatives across traditional and digital platforms, significantly expanding brand visibility in the retail, fashion, and CPG sectors.
  • High-Level Negotiation & Client Management: Secured and grew long-term partnerships with major retail brands like Torrid, Hot Topic, Skechers, and Forever 21, contributing to recurring revenue and national brand recognition.
  • Digital Marketing & SEO Expertise: Integrated digital strategy with traditional sales, including SEO, web design, email marketing, and CRM automation to drive measurable lead generation and campaign performance.
  • Business Intelligence & Data-Driven Decision-Making: Strong command of sales analytics, KPIs, and ROI optimization, used to guide both executive-level strategy and daily operations.
  • Creative Tools & Tech Proficiency: Advanced proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign), Microsoft Office Suite, and Apollo.io for visual marketing, client proposals, and prospecting workflows.
  • Sales Enablement & CRM Platforms: Hands-on experience with Salesforce, HubSpot, Mailchimp, and LinkedIn Sales Navigator; developed internal CRM processes and automated pipeline tracking.
  • AI-Powered Sales & Marketing: Expert in leveraging AI tools such as ChatGPT, Jasper, and Copy.ai for email outreach, prospect qualification, content automation, and marketing personalization.