THOMAS P. O'NEILL

Directed team of 8 market intelligence and vertical marketing specialists(Finance, Legal, Education, Healthcare, Manufacturing) and budget of $2.8M partnering with Sales on content marketing campaigns supporting demand/sales generation.

• Delivered over 200 marketing qualified leads(MQL) through vertical market content marketing webinars and vertical market trade shows
• Boosted industry recognition to 21+ annual awards-notably 3 consecutive BLI Product Line Pick of the Year Awards, 6 Pacesetter Awards, ASTORS Homeland Security Award

Directed marketing staff of up to 10 and budget of $1.5M. Built go-to-market strategies, launch plans, and PR/analyst/thought leader communications. Drove product introductions, creation of digital marketing content, videos, case studies, etc. that built customer engagement and product sales. Grew division's web/social presence (Twitter, LinkedIn, YouTube).

• Spearheaded 20 successful launches for portfolio of 45 hardware and software products
• Credited with growing sales of key software products 198% and core products 16%
• Launched Division's 1st cloud workflow automation solution and 1st cloud print management solution; introduced 1st SaaS portal enabling dealers to sell/manage B2B subscriptions
• Transformed marketing content to customer-centered, solution-based use case messages
• Focused team influence upon cross-functional teams, external and international stakeholders to collaborate and drive coordination to achieve a global launch for new product series

Recruited by technology /solutions provider to lead change across multiple areas of marketing and related product operations. Directed staff of up to 23 and budget of $5M. Oversaw product marketing, sourcing and QA testing.

• Led brand consolidation and internationalization of marketing materials(12 languages) for consistent global brand
• Role expanded within 2 years and reduced costs $1.2M in 1st year after taking new responsibility
• Managed successful marketing and product transitions for 2 mergers($750M and $1B)
• Grew North American software and professional services revenue 100% in 2 years
• Named U.S. leader of global team developing global and regional marketing strategy/branding Led successful post-merger launch of 60+ Canon products in 18 months to Océ sales channels;
• U.S. leader on Global Team that launched 1st jointly developed products

Launched company's first large format (A3/11"x17" format) laser printer. Promoted within 9 months to Product Marketing Manager.

Launched department handling marketing, product planning, promotions, market intelligence. Planned industry trade shows, national sales conferences, channel sales meetings.

• Grew segment sales 25+%-VAR incentives, direct marketing campaigns, channel sales awards
• Managed $5.3M budget and developed advertising campaign that won Annual Fortune Adverbatim Award

Promoted in 3 months to National Product Marketing Manager

Apr 2018 – Oct 2019 License ID: 12198726