Parent company of several mental health residential treatment centers in California, Idaho, Maine, New Hampshire, and Texas serving adolescents, young adults and veterans.

• Drove a 47% revenue increase company-wide by developing and monitoring data analytics dashboards, KPIs, and nationwide territory-based strategic plans.
• Leveraged AI for targeted prospecting campaigns, integrating tech software and training business development staff, resulting in improved lead generation.
• Mentored and inspired a high-achieving national outreach team, cultivating a culture of collaboration and excellence.
• Led the integration of advanced software and system design to revolutionize admissions and business development, boosting efficiency and driving strategic, data-driven decisions.
• Created SEO content, including blogs, articles, social media posts, websites, and brand videos.

• Successfully grew the census in the Northern California and Pacific Northwest market, leading to a 67% boost in admissions.
• Leveraged existing network to host events with prospective referring partners to drive engagement and heighten market exposure.
• Bridged collaborative communications between the business development department and the admissions department via cross functional team leadership, enhancing teamwork and efficiency.

Residential and outpatient integrated mental health treatment centers in California, Virginia, and Washington.

• Recruited to develop and execute a marketing plan to build AMFM’s brand awareness, resulting in revenue increase in defined territory.
• Created and hosted monthly behavioral health networking events, driving an increase in revenue.

National leader in treating higher-acuity mood and co-occurring disorders in teens and young adults, such as depression, anxiety, mood disorders, trauma, and substance use disorder.

• Recruited to develop opportunities, support families, and execute a strategic plan, boosting referral inquiries by 63% in Marin and Sonoma Counties within 15 months.
• Nominated by the business development department as the Field Advisory Board Representative, serving as the department's voice to executive leadership.
• In response to the COVID pandemic, created an online networking group to stay informed connecting 168 healthcare referring providers.

A residential treatment center for teens struggling with mental health & substance use.

• Served as a brand ambassador, developing relationships with referring partners, and increasing admissions.
• Developed and launched a weekly online peer support group for families that improved patient outcomes, created community, and supported healing.
• Sourced and implemented a software to solicit positive feedback from families on third-party websites and auto-integrate comments into the company website.
• Introduced a survey feedback system for all discharging families on Survey Monkey to improve quality of care.
• Secured presentation to all Northern California clinical leadership staff of Kaiser during their quarterly leadership meeting resulting in significant increase in referrals and improved collaboration.

A first-ever-of-its-kind online psychoeducational platform for families with loved ones struggling with their mental health.

• Led a team to create the platform impacting 1,000+ families in 17 countries. Ensured growth via partnerships with diverse business and international government stakeholders.
• Generated a joint partnership with an Australian mental health organization and local government to fund client engagements with online programming.
• Secured funding to develop and run the online program, "Recovering Our Families", resulting in recognition as an Emerging Best Practice by SAMHSA and featured in Psychology Today.
• Awarded $34K to conduct research from the University of Northern Colorado to support the organization’s work.
• Delivered the keynote, "Mobilizing the Wisdom of the Recovery Model for Whole Family Healing" at the International Society for Psychological and Social Approaches to Psychosis.

A mental health charity that promotes mental health nationwide and supports people recovering from mental health challenges.

• Provided recovery-oriented support, education, and counseling to family and friends who have a loved one experiencing a mental health issue.

Government-funded non-profit mental health organization supporting and empowering people affected by mental health and/or addiction challenges by providing inclusive peer-support programs.

• Developed and delivered curriculum for families in the mental health recovery process.