After serving clients around the world as the founder of Fresh ID, a creative services agency, I have recently closed that business and launched Mass Passion, where I am seeking clients or employment in the sports industry. I provide consulting and visual design for sites and apps as well as user experience assessment and social media expertise.
I have created business communications since 1993 for software organizations, retail and start-up companies. From a foundation in print design and retail visual merchandising, I added web site design, user interface design (gui design + information architecture + branding + usability), usability analysis and testing to my creative skill set. In 2008 I began working in the social media marketing space and have some expertise in social integration, content aggregation and crafting a digital presence.
I use a mix of strategy, creativity and technical experience, and solve complex design problems for web applications, ecommerce & content-rich sites and communities. I prefer light, clean and engaging interface design, helpful user aids that are context-sensitive and easy to find, documentation that's easy to comprehend and strong brand identity that ties the experience together, online, offline and in person.
I especially love working with teams and their fans and technology in the sports space. I am an avid fan of Kansas City Chiefs and Sporting Kansas City, and have done work for both organizations. I am a passionate promoter of MLS and founder of a unique community for women who love soccer called Women United FC.