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Work experience

Aug 2017Present

AVP - Events and Relationship Management

Barclays International
  • Successfully managed and executed a wide range of bespoke events for the EMEA Overseas, Private, Corporate and Investment banking teams, on themes of Fintech, Geopolitics, ESG, Innovation, D&I and Travel & Leisure (For 20-700 clients).
  • Organisation of Investment Roadshows, Senior Leadership off sites, Fintech forums, International roadshows and The Championships, Wimbledon hospitality and sponsorship
  • Developed and maintained productive partnerships with colleagues and internal business teams, including Marketing, Corporate Relations, Compliance, Government Relations, RSMs, Digital, Creative and Business Services.
  • Ensured seamless delivery of virtual, hybrid and in-person events; budget reporting, end-to-end delegate experience, speaker and supplier contracting, creative content and communications development across multiple platforms.
  • Adhered to compliance regulations, including GDPR, Legal, Brand, and security governance, to ensure all deliverables were in line with industry standards.
  • Collaborated with senior stakeholders to generate content and agenda for events, aligning with strategic objectives and audience profiles.
  • Actively participated in the Events Sustainability team and London Environment Network, demonstrating a commitment to environmental responsibility.
  • Served as a Brand Champion and provided mentorship to junior colleagues, fostering a culture of growth and development within the organisation.
Sept 2016July 2017

Freelance Account Director & Event Consultant

Agencies
  • Quintessentially Events - Bespoke Private & LVMH client events
  • Omnicom Media Group - Client Relationship Manager, UEFA Champion League Final 2017
  • Wonderland Agency - Account Director for IHG Owners Conference, Berlin
Apr 2013Aug 2016

EMEA Event Manager

JP Morgan Asset Management
  • Created and executed multifaceted events to support EMEA marketing campaigns and business initiatives for the Wealth Management and Institutional teams
  • Implemented events processes to bridge knowledge gaps across departments, improving functionality and efficiency within the EMEA events and marketing teams.
  • Utilised internal platforms and CRM systems for email campaigns, virtual conferences and podcasts, web conferences, and live streaming, to promote and deliver events content.
  • Managed end-to-end project execution, including the development of registration micro-sites, creation of event and marketing collateral and on-site delegate, vendor, and speaker management.
  • Activated sponsorships and activity for the J.P. Morgan Round the Island race and Lords Sponsorship ensuring successful delivery of brand partnerships, hospitality and client experience.
  • Conducted post-event analysis, reviewing client and stakeholder feedback and metrics, documenting successes, implementing learnings, and presenting summary reports for future enhancements of the client experience.
Mar 2011Oct 2012

Project Director - Nokia Olympic Programme, London 2012

Threshold Sports
  • Created and delivered Nokia Global's first-ever international business and hospitality program for 250 global CEO-level delegates at London 2012, reporting directly to Nokia's Global Marketing Director.
  • Managed a team of 4 in-house personnel and 3 creative consultants, ensuring effective coordination and execution of program activities.
  • Oversaw a budget of £4 million, maintaining financial discipline and accountability throughout the programme.
  • Successfully delivered a comprehensive on/offsite hospitality program, including spouse activities, ground transport and ticketing.
  • Curated and executed a key note speaker series, artist/athlete liaison, and integrated bespoke entertainment, providing engaging and unique experiences for delegates.
  • Provided 24-hour client services across the 19-day program, ensuring optimal guest satisfaction and resolving any issues promptly.
  • Developed and implemented a comprehensive crew/vendor training worskhop, focusing on health and safety, product knowledge, and brand awareness.
  • Led brand activation efforts, including product placement, branding, print production, guest registration portal, e-invites, video and animation commissions, post-event delegate survey, and digital photo gallery.
  • Conducted contingency and risk planning, compiling risk assessments and method statements, TENS and licensing applications and NDA's, ensuring compliance with the Bribery Act 2010.
May 2007Mar 2011

Head of Events - McLaren Motorsport

Absolute Taste Ltd
  • Curation of a wide range of international corporate and private events for high-profile clients, including McLaren Group, F1 sponsors, aeronautics/automotive partners, financial institutions and communications companies, luxury sector brands and charitable organisations.  Client Portfolio included Gordon Ramsay Holdings, Jaguar LandRover, LVMH Group, Women's Aid, Nelson Mandela Foundation
  • Oversaw all aspects of event management, from new business pitches and vendor procurement to budget management (ranging from £2k to £4 million)
  • Orchestrated events of varying sizes, ranging from bespoke intimate gatherings of 10 guests to large-scale hospitality experiences with up to 2,000 attendees.
  • Collaborated with local authorities and emergency services to ensure compliance with logistics, licenses and permissions, adhering to local regulations and ensuring the smooth implementation of event governance.
  • Demonstrated strong financial acumen by effectively managing departmental budgets and reporting, achieving a significant increase in sales from £3.4m in FY09/10 to £4.2m in FY10/11.
  • Proactively pursued new business opportunities by implementing sales and marketing strategies, resulting in an annual generation of £250k+ in new business.
  • Team management of 10 strong events team - recruiting, appraisals, training and development responsibility.

Education

Dec 2019Jan 2020

Risk, Reputation & Strategy Course

Saïd Business School, University of Oxford
19982001

BA, Classics

University of Bristol
19901997

Student

Godolphin & Latymer