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Work experience

General Manager

Managing twenty over publishers backed by the investment of Djarum Group (largest tobacco conglomerat in Indonesia) and leading the biggest digital first party data owned and managed by GDP Venture.

Liaise with Board of Directors whilst focusing on the day to day running of the office to ensure productivity and profitability are top of mind whilst driving the team to have fresh and dynamic ideas. Lead and manage the Sales/Business Development team to capture the exponential digital growth opportunities in Jakarta Indonesia. Built during the pandemic and succesfully over achieved the given OKR / KPI.

Mindshare Indonesia

Jan 2017Jan 2020

Head of Digital for Unilever (WPP)

Unilever primary technical point of contact for multiple clients and partners, addressing technical challenges and cleaning up demand supply ecosystems, ensuring clarity and transparency across all aspects of the engagement including providing expertise in technical application, custom solution development, front-end implementation, feasibility analysis, and privacy, security and regulatory compliance. Understand the implications of technology choices and their impact on the omni-channel data environment, particularly measurement. Leading the digital transformation and driving the growth of digital operation and programmatic team.

Big Mobile Group

Sep 2015Jan 2017

Head of Advertising Operation and Strategist APAC

Key achievements:
- Roll-out and localisation of Adswizz partnership in AU
- (The Real) Tech integration, roll-out, localisation and activation of Widespace brand algorithm platform in SEA
- Enablement and launch of Signal data across Big Mobile network
- Technical specification for proprietary Data Platform (hybrid between DMP and Tag Manager)
- Localisation and roll-out of xAd location in Australia
- Leading Operations team of 14 people and manage the relationship

Yahoo7 Australia

Jul 2013Sep 2015

Digital Advertising Technology Specialist (Mobile & Display, Programmatic & Native)

Media Highway / The Hoop

Sep 2011May 2013

Senior Multimedia & Web Developer

Jdesign Perth

Feb 2010Sep 2011

Web Developer

Axelle

Jun 2006Present

Freelance Web Developer

Axelle Photography

Jan 2009Dec 2013

CEO

An experience photographer in wedding & engagement, commercial architecture, corporate headshots, retail and foods, creative portraits.

Indonesian Family Church / Gereja Oikos

May 2002Dec 2009

Head of Communication (volunteer )

Education

Edith Cowan University Western Australia

Jan 2004Jan 2006

Bachelor of Communication

Double Major in Multimedia and Photography

Perth Institute of Business & Technology

20032004

Advanced Diploma of Mass Communication

TAFE Western Australia

20022003

Diploma of Mass Communication

Applecross Senior High School

19972000

Certifications

The Trade Desk

20172020

The Trade Desk

Google

Jan 2015Jan 2015

Doubleclick Flash & HTML5

REFERENCES

Eva Soputan

Antonny Liem

Yunita Avreda

Justin Orchard

Skills

Digital Advertising
Programmatic Advertising
Social Media Advertising
E-commerce
Performance Marketing
Data Management Platform
Creative Management
SEO
Adobe Suites
Microsoft Office