Laura(Yezhou) Liang

Main Courses: Marketing Research for Decision Making; Consumer Insights; Software Tools for Market Research; Advanced Marketing Research; International Marketing Research; Data Mining

Main Courses: Programming in Python; Dealing with Data; Digital Strategy

Main Courses: Data Analytics and Information System; Database Design and Management; Quantitative Models for Decision – Makers; Data Mining and Data Warehousing

Main Courses: Psychology; Logic; Statistics

WholeRen Education Group is a leading company in educational services. Helped 12, 000 international students to study abroad in the U.S.

• Survey Design: Designed value identification for 6 surveys to collect  data  for more than 21,000 clients using Survey Monkey and wjx.cn; garnered 55% response rate, analyzed and summarized results for  senior leadership
• Identified Survey Projects: Interviewed 36 clients to assess needs; consulted with customer service, marketing, and study abroad application departments and designed survey instrument to include special samples, models, and question sets.
• Data Analysis: Technically proficient in statistical software packages such as SPSS, data analytics including Qualtrics, SurveyMonkey, and Microsoft Excel; collected and analyzed survey data from Survey Monkey of 11,550 clients.
• Process Improvement: Collected and classified 450+ reviews from Google, Twitter, Facebook, Glassdoor, and Yahoo! Identified reviews from customers essential to strategic company insights. Authored 10 reports weekly to assist with service improvement.

Next Opportunity Group helps educational programs find corporate sponsors for large events

• Global Marketing Research: Performed research to identify nearly 250 key decision makers at leading financial firms in Asia and led the successful outreach effort to build investment partnerships.
• Business Relationship Projects: Initiated, organized, and participated in 36 sales meetings for prospective new clients. Successfully matched the Nantucket Project and AlleyWatch with corporate sponsors.
• Market Research SWOT Analysis: Conducted qualitative market research to create sales lead lists of 78 companies; created SWOT analyses to identify top prospects of 50 companies.
• Events Coordinator: Planned and coordinated 6 corporate marketing events, including the biggest conference featuring NHL celebrity with over 140 guests.

Paltalk is a video group chat service with more than 5.5 million users

• Consumer Insight Behavior Analysis: Analyzed app usage statistics to find patterns in user behavior. Proposed changes in user experience to senior management which resulted in a 22.6% increase in market penetration.
• Data Analysis: Conducted statistical analysis of customer usage data; utilized findings and developed strategy to effectively retain user base while adding a usage fee to the app.
• Survey Analysis and Market Segmentation: Designed, administered, and analyzed client market research survey: developed sample set, wrote questions, garnered 40% response rate, analyzed and summarized results for the sales team, contributed to a 2% increase in new clients.
• Created Marketing Models: Created Excel models to synthesize data from 31,265 clients’ data sets into key performance indicator reports distributed to senior management on a weekly basis.

Shoo-In is a career consulting agency serving young professionals in the consulting, finance, and data analytics sectors

• Digital and Social Media Marketing: Created and managed social media presence for international students in NYC-area universities: curated content and attracted over 150 members.
• Market Research Survey Analysis: Analyzed survey data to identify areas of interest for 50 + potential clients and utilized survey findings to inform event planning
• Event Coordination and Effectiveness: Organized on-campus events for students in a target demographic; successfully led a signature event, converted 20% of attendees into new clients.

• Collected Data: Analyzed the foreign worker visa(H1b) trend from 2011 to 2016.
• Identified Pattern: Identified the pattern of H1b and made recommendations for the NYU International Students Career Advising.