Laura Berg Gentry

Booz Allen Hamilton is a management and information technology consulting firm with expertise in strategy, technology, and engineering.

• Leads team in prioritizing client needs to develop and deliver high-demand front office communication solutions.
• Recognized as the go-to expert for the entire office, including the director, in all design and communications matters.
• Delivers rapid-turnaround products to assist the office director in briefing senior management.
• Develops visual product concepts to support department strategic marketing initiatives, including posters, flyers, web graphics, infographics, slick sheets, placemats, and slide decks.
• Develops visual and written content to effectively highlight office branding and messaging within the organization, ensuring its value is recognized by senior management.
• Demonstrates success in drafting and executing front office strategic communication plans.
• Trains team members in client environments, fostering skill development in alignment with office strategy.
• Develops and implements production and multi-media strategies to create training videos for senior management.
• Assists clients in developing clear, cohesive messaging to effectively communicate with diverse audiences.
• Proven ability to efficiently manage incoming projects while multitasking across diverse graphic design responsibilities.
• Contributed to office rebranding initiatives, including graphic design, product development, website implementation, and strategic messaging campaigns.

• Oversaw client internal and external website, page concepts, builds, updates, and decommission processes. 
• Aided in strategic direction of client communication efforts, including news articles, website composition, leadership messages, and graphic content. 
• Supported the directorate office with placemat messaging and design to address high-level risk management priorities.
• Provided department-level strategic communications and graphic support during the conclusion of the AFG conflict.
• Created impactful video content to enhance marketing efforts for client technology product campaigns.
• Developed communication plans and advertising strategies to support the deployment of new state-of-the-art technology.
• Prepared all content and graphic material for bi-monthly newsletter build and dissemination. 
• Supervised employees as a job leader, providing on-site support for daily operations and serving as a liaison to ensure fulfillment of contractual obligations.

• Gathered information from management for integration into presentable deliverables for senior government officials. 
• Aided in strategic direction of firm-wide communication efforts, including internal news briefings, website composition, graphic information placemats, and video content.
• Assisted with organization-wide messaging of senior initiatives and plans during COVID pandemic.   
• Developed and managed communication plans that align with corporate strategy, including event advertising, employee awareness and engagement, and strategic facility planning.  
• Integrated graphic design and written content into the creation of diverse informational communication products. 
• Managed and coordinated corporate and facility outage calendars and prepared daily written facility notices.  
• Operated as liaison between external and internal facility leaders, branch officers, and senior management.  
• Proactively expanded knowledge of the government community to provide guidance toward strategic initiations. 

Agilla Pro is an established e-commerce company, providing professional management consulting services for companies such as BloomsToday.com, and IDWORLDWIDE.COM

• Created and implemented unique written and graphic material for marketing strategies on social media. 
• Wrote press releases and blogs designed to illustrate a positive company image. 
• Developed and delivered digital/print marketing content for B2B clients. 
• Created and revised both print and electronic marketing material, such as mailers, email, and A/B testing ads. 
• Proofread, edited and revised marketing material for customer recruitment and re-marketing. 
• Helped write process and requirements documentation for new website development. 
• Operated as liaison between Marketing, Operations (Sales) and IT Departments. 
• Created instructional documentation creative and technical departments. 
• Generated leads by utilizing marketing research and consumer behavior to identify opportunities for growth. 
• Communicated with affiliate marketing for timely advert submissions. 
• Developed special advertisement campaigns in promoting new company products for targeted audiences.

Project Manager/Producer/Editor – f22 Video Solutions is an independent video production company that offers visual marketing and production solutions to businesses in Virginia, D.C., and Maryland.

• Prepared outreach emails to gain exposure and educate business initiatives. 
• Promoted the company by attending and presenting at business networking events. 
• Maintained communication with clients through the lifetime of a project, including written proposals, on-boarding processes, project planning, marketing initiatives, video creation and publication. 
• Built and managed company social media pages LinkedIn, Twitter, Facebook and YouTube. 
• Wrote business informational content for company WordPress website. 
• Wrote, produced, shot and edited video content for company website, video blogs, and client projects. 
• Researched and wrote scripts/storyboards for client deliverables. 
• Coached non-professional talent for on-camera recording. 
• Created video and on-screen graphic content for projects such as online video marketing pieces, tutorials, educational videos, interviews, events, highlight reels, testimonials, and product or service demonstrations. 

RHED Pixel is a privately owned media production company specializing in full media production, from initial concept and script-writing to studio and field production, video editing, and publication.

• Prepared marketing and communication content for social media.
• Created and implemented marketing objectives creatively, within budgetary guidelines, and within deadline.
• Planned, designed, and created graphic presentations and video promotions using Adobe Creative Suite CS6 (Photoshop, Premiere Pro and Audition).
• Tracked all incoming media, video editing, publication, and studio and field shoots.
• Managed the daily development, production, distribution, and publication of video material for the Adorama Photography TV website (adoramatv.com), including publication to social media sites.

The Teaching Company produces The Great Courses: a series of educational video courses by the world’s top professors and experts in fields such as philosophy, history, literature, science, and the arts.

• Worked with professors to transform written educational material into scripts suitable for video production.
• Wrote instruction and production correspondences during on-boarding process for professors/video talent.
• Trained and coached professors for on-camera video shoot.
• Researched content for accuracy, copyright status, and relevance.
• Organized and wrote procedural documentation for development processes for production department.
• Aided marketing department with written course material for advertising.
• Oversaw recording sessions to ensure quality and cohesiveness of each lecture.
• Used Apple’s Final Cut Pro (FCP) to edit 24 to 48 30-minute lectures within the course.
• Communicated with a production team of graphic artists, editors, audio technicians, and intellectual property coordinators to create a final product.

ThinkTalk Networks produces an interactive television program geared toward college students.

• Formulation of concepts for video communication and creation of graphic designs consisting of photographs, text, graphics, web design, and video editing.
• Created graphic content for videos using Adobe’s Photoshop and video editing using Apple’s Final Cut Pro.
• Created graphics used on ThinkTalk’s Web site, company business cards, and letterhead using Adobe Photoshop and Illustrator.
• Helped plan and execute promotional campaigns and publicize information on projects by developing written material such as brochures, pamphlets, fliers, and booklets.
• Graphic and editing responsibilities included the production of on-screen text and other graphic content, video and graphic key-framing, filters, effects, background graphics, and green screen Chroma key for 30-minute shows.

Liveshots DC is an independent television studio with fiber optic and satellite connectivity nationwide. Clients include MSNBC, Court TV, CNBC, FOX, ESPN, Kuwait TV, Disney and several PBS programs such as “Charlie Rose” and “NewsHour with Jim Lehrer.”

• Worked with and advised high profile professionals in a studio environment. Notable guests included Goldie Hawn, Ben Stein, John McCain, John Kerry, and former Defense Secretary Donald Rumsfeld.
• Responsibilities included maintaining technical control of live or taped television programs and assisting television directors nationwide.
• Prepared white balance, tone and iris levels. Controlled robotic cameras and switchboard during live television broadcasts.
• Used photography and digital experience to create several studio backdrops and helped create and edit company promotional materials, including business cards, flyers, brochures and letterhead.

Tracking interest in Visual Communications and Broadcast Journalism (Print and Television).