Laura Berg Gentry

• Manage a multidisciplinary team of writers, graphic designers, web content developers, and video editors to deliver strategic communications supporting senior executives.
• Develop internal and external messaging campaigns, briefings, talking points, newsletters, web content, videos, and marketing collateral tailored to varied stakeholder audiences.
• Serve as go-to messaging specialist for C-suite clients, routinely praised for creating content that authentically reflects leadership tone, values, and intent.
• Lead strategic planning sessions with senior leadership to refine objectives, analyze stakeholder data, and develop tailored comms strategies aligned with organizational goals.
• Directed a comprehensive office-wide rebranding initiative, including logo redesign, website revision, mission/vision redevelopment, Microsoft Office templates, promotional materials, and branding giveaways.
• Provide editorial oversight, manage production schedules, and conduct quality reviews across all deliverables.
• Mentor and train jr. writers, graphic designers, and content producers to elevate output and support career growth.
• Coordinate executive events, develop supporting materials, and ensure seamless messaging across awards ceremonies, all-hands meetings, and outreach campaigns.

• Oversaw client internal and external website, page concepts, builds, updates, and decommission processes. 
• Aided in strategic direction of client communication efforts, including news articles, website composition, leadership messages, and graphic content. 
• Supported directorate office with placemat messaging and design to address high-level risk management effort.
• Provided department-level strategic comms and graphic support during the conclusion of the AFG conflict.
• Created impactful video content to enhance marketing efforts for client technology product campaigns.
• Developed communication plans and advertising strategies to support the deployment of new technology.
• Prepared all content and graphic material for bi-monthly newsletter build and dissemination. 
• Supervised employees as a job leader, providing on-site support for daily operations and serving as a liaison to ensure fulfillment of contractual obligations.

• Gathered information from management for integration into presentations for senior government officials. 
• Aided in strategic direction of firm-wide communication efforts, including internal news briefings, website composition, graphic information placemats, and video content.
• Assisted with organization-wide messaging of senior initiatives and plans during COVID pandemic.   
• Developed and managed communication plans that align with corporate strategy, including event advertising, employee awareness and engagement, and strategic facility planning.  
• Integrated graphic design and written content into the creation of diverse informational communication products. 
• Proactively expanded knowledge of the government community to provide guidance toward strategic initiations. 

• Created and implemented unique written and graphic material for marketing strategies on social media. 
• Wrote press releases and blogs designed to illustrate a positive company image. 
• Developed and delivered digital/print marketing content for B2B clients. 
• Created and revised both print and electronic marketing material, such as mailers, email, and A/B testing ads. 
• Proofread, edited and revised marketing material for customer recruitment and re-marketing. 
• Helped write process and requirements documentation for new website development. 
• Created instructional documentation creative and technical departments. 
• Generated leads by utilizing marketing research and consumer behavior to identify opportunities for growth. 
• Developed special advertisement campaigns in promoting new company products for targeted audiences. 

• Prepared outreach emails to gain exposure and educate business initiatives. 
• Maintained communication with clients through the lifetime of a project, including written proposals, on-boarding processes, project planning, marketing initiatives, video creation and publication. 
• Built and managed company social media pages LinkedIn, Twitter, Facebook and YouTube. 
• Wrote business informational content for company WordPress website. 
• Wrote, produced, shot, and edited video content for company website, video blogs, and client projects. 
• Researched and wrote scripts/storyboards for client deliverables. 
• Coached non-professional talent for on-camera recording. 
• Created video and on-screen graphic content for projects such as online video marketing pieces, tutorials, educational videos, interviews, events, highlight reels, testimonials, and product or service demonstrations. 

• Prepared marketing and communication content for social media. 
• Created and implemented marketing objectives creatively, within budgetary guidelines, and within deadline. 
• Planned, designed, and created graphic presentations and video promotions using Adobe Creative Suite CS6 (Photoshop, Premiere Pro and Audition). 
• Tracked all incoming media, video editing, publication, and studio and field shoots. 
• Managed the daily development, production, distribution, and publication of video material for the Adorama Photography TV website (adoramatv.com), including publication to social media sites. 

• Worked with professors to transform written educational material into scripts suitable for video production. 
• Wrote instruction and production correspondences during on-boarding process for professors/video talent. 
• Trained and coached professors for on-camera video shoot. 
• Researched content for accuracy, copyright status, and relevance. 
• Organized and wrote procedural documentation for development processes for production department. 
• Aided marketing department with written course material for advertising. 
• Oversaw recording sessions to ensure quality and cohesiveness of each lecture. 
• Used Apple’s Final Cut Pro (FCP) to edit 24 to 48 30-minute lectures within the course. 
• Communicated with a production team of graphic artists, editors, audio technicians, and intellectual property coordinators to create a final product. 

• Formulated concepts for graphic and video communication. 
• Created content for videos, such as on-screen titles and text and motion graphics. 
• Created unique graphics used on ThinkTalk’s Web site, company business cards, and letterhead. 
• Helped plan and execute promotional campaigns and publicize information on projects by developing written material such as brochures, pamphlets, fliers, and booklets. 
• Worked with and advised high profile professionals in a studio environment. Notable guests included Goldie Hawn, Ben Stein, John McCain, John Kerry, and former Defense Secretary Donald Rumsfeld. 
• Maintained technical control of live or taped television programs and assisted television directors nationwide. 
• Used photography and digital experience to create several studio backdrops and helped create and edit company promotional materials, including business cards, flyers, brochures and letterhead. 

Tracking interest in Visual Communications and Television Production.