Leia Wilhelm

I began my marketing journey many years ago while attending Southern Illinois University, where an internship at a counseling facility gave me my first opportunity to apply marketing in a real-world setting. There, I built the organization’s first website, an experience that sparked my passion for solving problems through thoughtful, user-focused marketing. That early project set the tone for my career, and I haven’t looked back since. I’ve always been motivated by the challenge of identifying what isn’t working, improving it, and creating solutions that make someone else’s day just a little easier.

Over the past 16+ years, I’ve steadily grown from a hands-on digital marketer into a strategic marketing leader. Along the way, I’ve added a wide range of tools to my toolbox. From user experience design to marketing automation, CRM platforms, and emerging technologies. As the digital landscape evolved, I evolved with it, building deep expertise while learning how to scale impact through collaboration, data-driven decision-making, and leadership. Today, as Head of Marketing, I bring together strategy, execution, and team leadership to drive growth and market impact and I’m excited to continue exploring what’s next as marketing and technology keep pushing forward.

Challenge
Marketing-generated leads lacked defined service-level agreements (SLAs), resulting in inconsistent sales follow-up, limited accountability, and reduced visibility into lead performance and conversion.

Strategy
Partnered with sales enablement and operations to design clear, scalable processes and best practices that aligned marketing and sales expectations. Led the development of a comprehensive lead management playbook that defined SLAs, ownership, workflows, and success metrics.

Outcome
Established consistent lead handling and performance measurement across teams, improved accountability and alignment between marketing and sales, and enabled clearer reporting on lead follow-up and conversion effectiveness.