Marketing Expert By Day, Super Mom By Night.
About Me
I started my journey in marketing many years ago while attending Southern Illinois University. I did my internship at a counseling facility and developed their first website. I haven’t looked back. I enjoy looking at a problem and tackling it, making something better and helping someone else’s day be just a little easier.
Philanthropy is a passion of mine and I have been lucky enough to work with so many fine people at the United Way. I started as a campaign rep, going around to local businesses campaigning for the United Way, to chairing the Young Leadership Society and eventually being on the board.
For the last 15+ years, I’ve added a lot of tools to my toolbox. From diving into user experience, social, marketing automation and new platforms, I really got to know the digital space and am excited to see what it has next for me!
My Work
Lead Generation
Our goal: To get people to give us their information in order to download the eBook. Our tactic: Create a landing page with an easy-to-use form to capture leads. Our outcome: over a thousand new leads filled out the form, allowing us to remarket to them for other promotions. View this page.
Our goal: Test a new method of gathering leads on our website. Our tactic: Create an enticing Pendo pop-up that drives them to a lead form. Our outcome: Within 2 weeks, we received over 30 new leads for Sales to follow up on.
Paid Advertising
Our goal: Launch a new product offering a solution approach & that we are the industry leaders. Our tactic: using a combination of static images, carousel, and video on social and PPC text ads, launch an Always On paid ad campaign. Our outcome: generated high CTR and awareness of the new products and Elsevier.
Thought Leadership
Our goal: Build awareness and credibility to our suite of solutions. Our tactic: Partner with leaders in the IP space to provide valuable information, insights, and perspectives on relevant topics within the industry. Our outcome: increase awareness to us and the organizations, resulting in new leads for all parties. View webinar.
Social Content Creation
I enjoy some creative writing here and there and have been lucky enough to have the opportunity to flex this side of me. I wrote a few blogs while I was at Allsup and managing CrossFit Metro East’s social media. Here are a few of my favorites:
empower by Allsup - Making Things Possible
We Call It SSDI 101, But It’s So Much More
Here are a few social media post examples:
Traditional Strategies
Referral Program: At Allsup, we had an extensive referral program for employees and customers. The marketing team created tear-off cards, PURLs and sent a direct-mail campaign with materials about the program. We would offer $100 for every referral. This campaign has been running successfully since 2010.
Trade Shows: At LexisNexis, we support numerous prestigious global IP events. My role involves spearheading promotional strategies and orchestrating the post-event follow-up procedures.