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About Me

I started my journey in marketing many years ago while attending Southern Illinois University. I did my internship at a counseling facility and developed their first website. I haven’t looked back. I enjoy looking at a problem and tackling it, making something better and helping someone else’s day be just a little easier.

Philanthropy is a passion of mine and I have been lucky enough to work with so many fine people at the United Way. I started as a campaign rep, going around to local businesses campaigning for the United Way, to chairing the Young Leadership Society and eventually being on the board.

For the last 15+ years, I’ve added a lot of tools to my toolbox. From diving into user experience, social, marketing automation and new platforms, I really got to know the digital space and am excited to see what it has next for me!

My Work

Lead Generation

Our goal: To get people to give us their information in order to download the eBook. Our tactic: Create a landing page with an easy-to-use form to capture leads. Our outcome: over a thousand new leads filled out the form, allowing us to remarket to them for other promotions. View this page.

Our goal: Test a new method of gathering leads on our website. Our tactic: Create an enticing Pendo pop-up that drives them to a lead form. Our outcome: Within 2 weeks, we received over 30 new leads for Sales to follow up on.

Paid Advertising

Our goal: Launch a new product offering a solution approach & that we are the industry leaders. Our tactic: using a combination of static images, carousel, and video on social and PPC text ads, launch an Always On paid ad campaign. Our outcome: generated high CTR and awareness of the new products and Elsevier.

Thought Leadership

Our goal:  Build awareness and credibility to our suite of solutions. Our tactic: Partner with leaders in the IP space to provide valuable information, insights, and perspectives on relevant topics within the industry. Our outcome: increase awareness to us and the organizations, resulting in new leads for all parties. View webinar.

Social Content Creation

Traditional Strategies

Referral Program: At Allsup, we had an extensive referral program for employees and customers. The marketing team created tear-off cards, PURLs and sent a direct-mail campaign with materials about the program. We would offer $100 for every referral. This campaign has been running successfully since 2010.

Trade Shows: At LexisNexis, we support numerous prestigious global IP events. My role involves spearheading promotional strategies and orchestrating the post-event follow-up procedures.

Education

20022006

Bachelor of Science: Mass Communication

Southern Illinois University Edwardsville

2021

Forrester Accelerating B2B Marketing Certification

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