Director of Marketing
Tecta America Corp
The largest commercial roofing contractor in the U.S. with over 45 offices nationwide and $450MM in sales.
Director of Marketing Reporting to the SVP, Sales & Marketing, responsible for planning, developing and implementing corporate marketing strategies to promote sustained market leadership and growth. Work closely with the local and National Sales team to strengthen lead generation through CRM and branding strategies; develop and implement leading edge technology to achieve best-in-class company communications.
- Led website and intranet(SharePoint) platforms, developed two micro-sites to promote key market differentiators, TectaSolar.com and TectaGreen.com. Developed RFQ/RFS call-to-action campaign from website leads through CRM data collection at a rate of almost one every other day.
- Oversaw the creation and implementation of the Past Performance Library, a resource to collect completed construction projects across the country.
- Instituted email marketing campaigns both internally through company newsletter as well as promotions to targeted customer groups.