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Summary

Lexy is a senior executive with 15+ years of experience driving revenue growth and customer loyalty in the luxury and UHNW sectors. She has a proven ability to build and lead high-performing teams and implement systems that deliver success, including a 6x exit from a renowned PE-backed portfolio company.

Specializing in the luxury market, Lexy takes a holistic approach to the customer lifecycle—spanning awareness, acquisition, and exceptional service resulting in customer loyalty and sustainable growth. She is seasoned in leading organizational change and known for her expertise in market expansion and building lasting relationships with elite clients and partners across industries like luxury travel, retail, music, and her personal favorite, sports.

Key Competencies

  • Market Analysis
  • Strategic Planning
  • Strategic & Commercial Partnerships
  • Customer Acquisition
  • Customer Experience
  • Customer Retention
  • Data Analytics
  • Change Management
  • Multi-disciplinary problem solving
  • Subscription-Based Technology Platforms
  • Strategic Relationship Building
  • 20+ yrs UHNWI sales & account management 
  • 10+ years leadership & management
  • B2B and B2C sales & marketing
  • 13+ yrs luxury, c-suite & UHNWI sales

Work Experience

Chief Commercial Officer

2019current
PS

PS is the airport experience re-imagined. Commercial travel with unwavering service, seamless TSA and immigration, and direct access to your aircraft.

  • One of five-person executive team of TPG-backed company delivering 6x exit with a focus on leading overall commercial strategy.
  • Develops and implements a comprehensive and aggressive revenue growth strategy across multiple service offerings and locations.
  • Builds, deploys and manages efficient sales and customer service teams in an emerging category within luxury travel industry.
  • Designs go-to market strategies including pricing packaging, and promotion strategies that are mindful of the high touch customer and various intermediaries to drive revenue growth and brand loyalty.
  • Identifies and pursues growth opportunities based on market trends, customer behavior and competition.
  • Designed and implemented KPIs, dashboards, and performance metrics to drive a sales-focused culture, aligning team efforts with company goals and enhancing overall sales performance. 
  • Rebuilt and refocused customer service (reservations) teams to deliver exceptional customer service, growth, efficiencies and positive company culture while increasing satisfaction scores by 20% and reservation requests by 32%.
  • Delivers ongoing customer retention of 85%, a 12% improvement over two years. 
  • Manages companywide revenue (with focus on growth) with annual revenue goal of $91M+
  • Delivered an average of 30% revenue growth over 7 years (including pandemic) with 53% in year one, 47% in year two, 95% in year three.
  • Delivers quality lead generation across multiple verticals.
  • Collaborates cross functionally with internal departments to define and improve company efficiencies and customer experience.

Vice President, Sales

20172019
Wheels Up

A revolutionary subscription-based private aviation company that reduces the upfront cost to fly privately while providing an unrivaled lifestyle & technology platform. 

  • Designed and implemented strategies to increase membership usage, customer retention, customer upgrades, referrals and new memberships nationwide
  • 100% Member Retention Rate 2017-current
  • Wheels Up Academy Certification 

Director, Membership Development

20152017
Inspirato

A leading subscription-based luxury hospitality company that uniquely creates extraordinary vacations exclusively for it's 20,000+ HNW members. 

  • Liason between members and Inspirato departments (c-suite, member services, real estate, sales)
  • Responsible for implementing strategies to increase membership usage, member upgrades, customer retention, referrals and new memberships 
  • Top Producer Award 2016
  • 92% Member retention in respective territory from 2015-2017 (6% Growth)
  • NPS score (11.8% Growth)
  • Responsible for event hosting, planning and speaking
  • 117% Plan 2015 | 112% Plan 2016 | 106% Plan 2017

Previous positions with Inspirato

  • Director, Member Relations

Director, Business Development

20122015
KlickClack Interactive

An interactive agency delivering product & market solutions on-time and on-budget for Enterprise clients.

  • Led cross-functional teams in timely project execution while reporting to clients
  • Responsible for account management, new logos and client success 
  • 300% Revenue growth in year one
  • 86% New business close rate
  • 78% project based client renewal

Sr. Business Development Executive

20092012
Digistream Investigations

A surveillance firm specializing in insurance claims and offering clients real-time reporting via proprietary software and state of the art technology. 

  • Developed and executed sales strategy to exceed yearly sales goals for 3 consecutive years
  • Top sales performer companywide (#1 of 9 offices) for 3 consecutive years
  • 118% Plan - All Star Award 2010 | 133% Plan - All Star Award 2011 | 121% Plan 2012 
  • Created “Customer Service Protocol,” and "Sales Strategy Protocol" a company-wide initiative to increase sales and client retention 
  • Nominated as chairperson of Longshore Claims Association Committee in 2010 and 2011

Previous positions with Digistream Investigations:

  • Business Development Executive
  • Account Manager

Account Manager

20062009
The Regan Group

Experiential Agency focused on successful brand activation through attribution modeling and strategic engagement.

  • Only Account Manager of seven invited to accompany CEO and VP, Marketing to pitch clients including FOX, ABC, National Lampoon, CPK, Hershey, Teleflora, SmartWater, Nestle and more
  • Managed guerrilla marketing street teams in ten cities supporting ABC Fall Lineup Tour
  • P&L responsibility on enterprise accounts including CPK, ABC, FOX
  • Prospected Fortune 500 companies and local companies by cold calling to obtain projects
  • Responsible for executing a minimum of $400,000 in billings while maintaining profit margin of 45%
  • Conducted internal brainstorms, created proposal decks and pitched ideas to new and existing clients

Previous positions with The Regan Group

  • Account Coordinator

Education

BA, Communication

20012006
University of Arizona

M: Business, Sociology

Additional Information

Philanthropy: Young at Art, Sandpipers, Mercy For Animals

Interests: continued education, art, travel, luxury retail, wellness, tennis, yoga, surfing, snowboarding, beach volleyball, triathlon, youth sports & mentorship