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A customer-focused sales leader with a natural ability for building relationships and creating loyalty with clients, candidates and external stakeholders. Unwavering belief in CRM strategy to create and maintain credibility with executive management.

Motivational management style with a proven history of building, guiding and retaining high-performance teams to develop and implement strategies for acquisition, growth and retention.

Whilst driven by strategy to reduce costs, improve service quality and generate income, also strives to optimise operational efficiency, creating processes and flows to achieve logic outcomes.

Work experience

Aug 2013Present

Account Manager - North

Rathbone Training (division of NCG), Northern England

Key Achievements:

  • Manage a sales team that each generate c.20 vacancies for 16-23 year old recruitment per month from the SME employer market.
  • Project lead for CRM scoping and implementation for Employer Engagement, Marketing and Learner Recruitment across all divisions of NCG.
  • Since May 2015 responsible for the management of the Recruitment Hub; responsible for sourcing and selecting suitable candidates to match to vacancies generated by the sales team.
  • Sound management of team resulting in headcount growth of 333%.
  • Since August 2014 assumed responsibility for a large volume of marketing operations within my current role.

Management Responsibilities:

  • Manage and develop sales staff to deliver performance targets through employer engagement activity.
  • Ensure an excellent understanding of the local labour market including skill shortages and opportunities.
  • Develop and maintain relationships with partner organisations and subcontractors including lead generation and appointment setting organisations to deliver SLA’s in line to achieve Rathbone Training’s contract values.
  • Supervise, support, motivate, guide and mentor staff.
  • Raise staff requisitions for new/replacement staff. Conduct interviews for new team members.
  • Manage staff performance to ensure contractual targets are achieved. Initiate & conduct disciplinary procedures.
  • Attend national networking/partner meetings to increase the visibility and reputation of Rathbone Training’s work with employers for example; funders, employers, Skills Funding Agency and National Apprenticeship Service.
  • Ensure all data is recorded and updated on the CRM System and appropriate reporting to senior management.

Marketing Responsibilities:

  • Microsoft Dynamics CRM campaign management for candidate (B2C) and employer/stakeholder (B2B).
  • Monthly newsletters and email marketing for employers and stakeholders ran through CRM/Campaign Monitor.
  • Creation of sales literature (digital & print) and briefing internal design studio.
  • Management of external job boards and bespoke recruitment software to maximise reach.
  • Carrying out internal research including focus groups and surveys – learner and employer.
  • Creation of written reports including research, marketing plans and labour market information.
  • Website content management for skills and employer related pages.
Nov 2010Jul 2013

Employer Engagement Officer

Rathbone Training (division of NCG), Yorkshire & Humber

Key Achievements:

  • Ranked number 1 Employer Engagement Officer in Rathbone Training 2011/12 & 2012/13.
  • Achieved 160+ 16-23 Apprenticeship starts per year with no direct centre progressions.
  • 360-degree recruitment of Apprenticeships for SME clients across Yorkshire and Humberside.


  • Seek and build new partnership opportunities with employers to improve apprentice numbers in line with volume targets, achieved through providing a free recruitment service or existing workforce professional development.
  • Accountable for ensuring targets for employer engagement and apprenticeship starts are achieved in line with contractual requirements.
  • Effectively open placement opportunities, including health and safety paperwork, adherence to policies and procedures and create a placement files.
  • Work closely with appropriate tutors to ensure that they are fully briefed on placements as they become available.
  • Source and match candidates to the vacancy to ensure a positive experience for both parties.
  • Managing the on-going relationship with the employer and candidate; recording all information on CRM system.
  • Act in a timely and effective manner to troubleshoot any issues that may occur.
  • Be the first point of call to tackle any immediate placement problems that may occur.
  • Gather feedback from employers to enable Rathbone Training to quality assure the programme that is being offered.
Jan 2010Nov 2010

Job & Training Broker

Babcock Enterprise, Sheffield, South Yorkshire
  • Developing links with training and opportunity providers available throughout the region that would be suitable for short certified courses and any sector specific training for adults at risk of redundancy or unemployment
  • Negotiating the best possible price for the delivery of training and to arrange details of location and the detail of the delivery.
  • Managing and supporting a case load of clients; providing in depth support to progress clients into sustainable employment/training opportunities, including regular meetings and reviews.
  • Developing and maintaining effective working relationships with local employer groups, individual employers and voluntary and private organisations.
  • Promoting and developing innovative training and employment opportunities for individuals in various settings.
  • Marketing the service by representing the project at various events/meetings.
  • Develop and maintain an in depth knowledge of the local labour market.


Jan 2015Nov 2015

CIM Level 6 Diploma in Professional Marketing

CIM Academy

Strategic Marketing - Distinction

Masterinc Metrics - Awaiting results

Digital Strategy - Awaiting module commencement

Sep 2012Oct 2013

Level 4 Professional Diploma in Employer Related Services

Babington Business College
Sep 2004Jul 2006

A Levels

St Mary's RC High School Sixth Form, Chesterfield

Four A Levels: History (B), General Studies (B), Biology (C), Chemistry (D).

One AS Level: Geography (C)

Sep 1999Jul 2004


St Mary's RC High School, Chesterfield

English Language (A), English Literature (B), Mathematics (B), Science - Double Award (AA), Spanish (B), Graphic Products (A), Religious Education (A), Geography (A), History (A).


Sales and New Business Development
Employer Engagement
Key Account Management
CRM Campaign Management
Presentations & Proposals

Hobbies & Interests

Music, travel and photography.