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An articulate, competent and confident sales professional, who has an in-depth understanding of business development principles and a M.S. in Food Science, Lisa is a creative problem solver with an entrepreneurial approach to territory management.  She has an ability to build report and create lasting relationships through a commitment to high level customer service.  She is passionate about the food industry and is looking for a rewarding position that offers the chance to play a key role in marketing for a food ingredient company.

Work experience


Major Accounts Manager

Analytical Food LabS, Grand Prairie, TX

Responsible for strategizing and implementing growth and account management plan for large, multi-unit accounts.

  • Helped to analyze workflow efficiencies in chemistry lab area and create new SOPs to expedite services.
  • Managed existing book of large, multi-location clients such as Campbell’s Soup, Dannon Company, and 7 Eleven to ensure annual growth.
  • Act as a consultant to customers by assisting them in achieving a maximum understanding of the technical services offered by the company
  • Analyze sales statistics to assist in developing action plans.
  • Develop and implement strategic sales plans to accommodate corporate goals
  • Utilize proactive and progressives sales techniques to establish a pipeline of potential new customers.
  • Develop and present pricing proposals, presentations, and contractual agreements for multi-unit accounts.
  • Participate in trade shows, manufacturer’s conferences and industry networking events.

Regional Sales Manager

KABOBS, INC., Dallas FOrt Worth

Responsible for maximizing sales of gourmet food products to end users through specialty food distributor in multi-state territory.

  • Call on prospective customers, establishing buying groups and creating a customer-supplier relationship
  • Research customer needs and develop application of products and services
  • Develop and deliver sales presentations and close sales in a professional and effective manner
  • Develop sales plan, train, educate and lead all activities of the assigned foodservice broker as required.
  • Report field information back to the CEO, R&D, Marketing Manager (competition, pricing, etc.)
  • Participate in trade shows and manufacturers. conferences (exhibiting and/or attending
  • sales forecasting, strategy and planning

Outside Sales Representative

United Rentals, Plano, TX

Responsible for resurrecting under-serviced accounts with a primary focus on construction equipment rentals while cultivating new customers through prospecting, referrals and networking.

  • collaborated with internal/external organizations and corporate branches to ensure on-time delivery.
  • Originated relationship with customer who had provided exclusivity to a competitor and has grown monthly sales to an average of $31K over the past three (3) months.
  • Analyzed monthly documents and reports including bills, contracts and client records, guaranteeing that contractual obligations were fulfilled.
  • Resolved all client disputes, often troubleshooting problems prior to escalation.
  • Conducted extensive market research concerning price points offered by competitors as well as other economic influences and trends.

Senior Sales Representative

FujiteC - Dallas, TX

Opened up a new market that was halted due to the economic downturn.

  • Prospect and identify new business relationships and nurture relationships with existing accounts, utilizing conceptual and solution-based sales tactics.
  • Develop strategic and tactical plans; conduct presentations, create sales offerings and manage program timelines.
  • Assist senior management on product line development, sales forecasting and customer presentations.

E1 Sales Representative

Schindler Elevator - Denvor, CO

Relocated to Denver and secured a sales and account management position where the primary focus centered on elevator, escalator and other conveyance systems sales in the Rocky Mountain region.

  • Successfully cultivated new relationships with owners and decision makers and closed new business agreements.
  • Review operational records and reports to project sales and determine profitability.
  • Addressed customer inquiries regarding product sales, service and upgrades.

Service/Repair Sales Representative

ThyssenKrupp Elevator, Ft. Worth, TX;

Developed and increased client and revenue base through cold calling, scheduling client introductions, delivery of high impact sales presentations and creation of competitive bids for targeted businesses.

  • Expanded the customer base by a factor of 4x during employment period; earned recognition by the company President for attaining a 100% client retention rate for three (3) consecutive years.
  • Wrote and delivered high-impact sales presentation, addressing questions and negotiating terms and conditions.
  • Serving in the role of an account manager, resolved client issues, managed billing and leveraged the customer base for ongoing sales.
  • Interfaced with internal teams to formulate strategies to optimize outbound calls and drive sales.
  • Embraced all market and industry knowledge to assess growth opportunities within the region. In preparation of handling all RFP’s, visited client sites in order to secure the necessary data for crafting proposals and timelines.
  • Recognized for superior performance, achieving status as Top Sales Associate in North America (YEAR) while consistently finishing in the top 10% across the United States.

Account Manager

Labatt Foodservice Distribution, Dallas, TX
  • Successfully managed and account base of local area restaurants with over one million dollars per year in revenue.
  • Resolved wide range of customer problems, applying diplomacy and assertiveness to: delivery delays, billing disputes, inventory shortages, and communication barriers.
  • Increased sales through relationship building.
  • Collaborated with Chefs concerning new products, food costs, and menu development.

F&B Manager

Bear Creek Golf Club, DFW Airport, TX

Experience includes purchasing, receiving, inventory control, client contact, event booking, coordinating catering events, financial accountability, employee hiring, employee evaluation, employee training, employee scheduling, payroll, and supervision of daily operations.


Sales Techniques
Consultative Sales
Strategic Sales
Sales Training




Texas Woman's University


Texas Woman's University