- 国际区域内竞争对手及产品的市场分析 ，客户的开发与维稳；
Oversee all retail, digital, e-commerce, branding and marketing communications initiatives in addition to internal communications and employee training programs. Restructured marketing department and acquired a 21-member team to spearhead the implementation and execution of a corporate branding and marketing plan. Founded the inaugural digital marketing group and architected a comprehensive strategy for the integration of digital technology into the existing marketing establishment.
Slashed consumer website abandonment rate 53% by overhauling web functionalities, including responsiveness, enhanced live chat, click-to-call, and leading edge web-based customer acquisition tools.
Delivered strategic marketing leadership to add revenue, define and refine corporate brand recognition. Oversaw internal staff and external agencies in developing integrated marketing and communications strategies. Built and deployed retail merchandising, digital marketing, and CRM marketing efforts and played a key part in branding, public relations, and omni-channel advertising and media communication.
Promoted to a global channel marketing role with oversight of public and government relations, promotions, and communications as well as a $9.3M annual budget.
Acquired executive level client side digital marketing and communications strategy for corporate customers. Partnered directly with clients to assess and respond effectively to consumer needs and architect high impact targeted solutions. Led the full range of e-commerce, mobile, and integrated web/social planning.web/social planning.web/social planning.web/social planning.web/social planning.web/social planning.web/social
Recruited by this producer of advanced integrated circuitry to build the Latin American marketing region as a distinct, fully scaled entity. Directed marketing, promotions and advertising at the head of a staff of 27 accountable for $76M in annual new business and delivery of the highest market share companywide. Facilitated numerous projects with global technology leaders and managed a $6.5M annual marketing budget.