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Lori Meltzer

Health, Beauty, and Wellness Executive

Work Experience

SEP 2022PRESENT

National Brand Ambassador

Chantecaille Cosmetics & Skin Care
  • Responsible for promoting, training, and educating industry professionals and customers
  • Focused primarily on Neiman Marcus + National thought leadership events
  • Developed a growing client portfolio of $1.5MM GR
  • Makeup Artistry Educator
SEP 2021SEP 2022

Sr. VP of Innovation, Brand, & Strategy

LUXXE HONOR
  • Managed all store events and operations
  • Responsible for staffing, sales, purchasing, training, and strategic planning
  • Headed all strategic initiatives with major hotels, resorts, & spas
  • Developed numerous product lines and e-commerce campaigns to support sales growth
FEB 2018SEP 2021

Senior Vice President of Beauty

Zazu Salon and Day Spa
  • Responsible for creating a private brand of cosmetics and developing a successful beauty department for five prestige, full-service Salons and day spas.
  • Managed and trained staff on selling techniques increasing retail sales by 80%, and improved customer retention by 200%.
  • Built relationships with major beauty companies and aligned with premier brands in order to increase retail sales by 70%.
AUG 1989FEB 2018

President & Founder

Lori Meltzer Designs Inc
  • Independent contractor representing 28 beauty, spa, cosmetic, and wellness brands
  • Developed successful working relationships with premier Salons, day spas, plastic surgeons, and med spas within the Midwest
  • Multi Million-dollar sales producer
  • Top Account Executive for each represented brand with consistent performance consecutively for over 30 years
  • Created and implemented a standardized training program for Mario Tricoci makeup artists and other high-end salons and spas throughout the country

Education

Bacherlor of Arts, Graphic Design

University of Wisconsin - Madison