Lucas Dobie

• Developed brand direction, style guide, and "voice" for four UK B2C automotive brands and their expansion into the North American market: Ariel, and Ginetta.
• Designed, production-ready assets for print (cmyk), digital (rgb), and soft goods. Assets include (but are not limited to) press releases, cut sheets, catalogs, trade show, email, social media, website graphics, logo development, animated graphics, videos and vehicle graphics.
• Designed graphics for apparel, both screen print and embroidery ready.
• Significantly improved brand visibility through press events, and a targeted digital roll out. Consistent open rate of 50% through email marketing; 1800+ visitors a day to the website.
• Provided art direction for photo, and video shoots, including shot lists, and storyboarding.
• Provided copy direction, and editing for email, as well as social campaigns.
• Managed a catalog of outside vendors for print, web and trade show productions.

• Developed creative brand strategies, designs and branding for numerous special projects for high-profile clients, including: Mavic, Red Bull, Monster Energy Drink, the Boston Bruins, and Hoonigan Racing.
• Collaborated with clients on highly visible product and art designs, including the wheels featured on the cover shot of Gymkhana 10, which has been viewed over 36 million times.
• Introduced clients to cutting-edge graphic design solutions that increased page hits, new customer acquisition, customer retention, and sales.
• Worked one on one with clients to custom designed and painted helmets and liveries for various professional race teams and athletes.

• In accordance with their existing style guide, designed production-ready assets for this SaaS startup. Assets included trade show booth, brochures, trade show SWAG, Powerpoint presentations, investor decks, and business cards.
• Designed graphics for apparel, both screen print and embroidery ready.
• Managed the full production of the trade show launch with outside vendors which included tradeshow booth production, logistics, SWAG and print production.

• Led brand direction, and developed brand style guide across five brands - under the corporate umbrella.
• Consistently provided clear, concise presentations to the executive leadership team, regarding campaign concepts.
• Generated budgets for the creative department, and tracked efficacy; presented metrics to the executive leadership team.
• Designed all assets across corporate's five brands, including: print, digital, packaging, trade show, logo development, PoP and social.
• Directed, designed, and pushed to production, three separate catalogs each year.
• Designed graphics for apparel, both screen print and embroidery ready.
• Worked with "big box" retailers (Walmart, Lowe's, Home Depot, and Menard's) to maintain brand consistency on digital, and print assets, while also designing all PoP and in-store signage.
• Managed the full launch from concept,  packaging, PoP, in-store signage design and vendor relations for AirCheck PoP product roll-outs in CVS and Walmart.
• Managed the launch, concept, design, production and vendor relations for all product packaging.
• Managed a catalog of outside vendors for print, web and trade show productions.
• Developed private label packaging and print materials for a catalog of small and large retailers.
• Collaborated with digital marketing team, and copywriter, on multiple print, and digital marketing campaigns.
• Directed a team of outside creatives - from concept to completion - of new print, and video assets. 
• Conceptualized storyboard, and wrote scripts. Directed photo, and video shoots.
• Overhauled file management system; implemented structure for file library.
• Interviewed prospective support staff, as well as outside creative vendors, and freelancers.

• Coordinated, implemented, and tracked a plan to penetrate an untapped B2B market for a pharmaceutical, clean room company. Boosted sales by $2.5 million, within the first quarter.
• Managed a catalog of outside vendors for print, web and trade show productions.
• Organized marketing efforts through multiple channels, to create one cohesive brand message.
• Designed all artwork for cut sheets, catalogs, presentations, and tradeshow materials.
• Streamlined product offerings, to increase ease of ordering, and market penetration.
• Managed SEO, and SMO to promote, and drive web sales - while keeping brand recognition alive - via an informative email marketing campaign.
• Managed, and attended three tradeshows per year.

• Co-founded a D.I.Y. automotive repair shop, catering towards the automotive car club market, specifically, BMW, Porsche, and other European marques.
• Jump-started the brand by developing a full branding and marketing strategy (with the goal of eventual franchising).
• Managed a full, automotive race team, and tradeshow schedule.
• Led creative direction on all campaigns, including advertising (print, and digital, with an emphasis on social), photo, and video shoot direction, brand identity, and environmental design.
• Created the "voice" of the brand. Coordinated with regional news media, to promote the brand. 
• Built tech packs for custom made race suits.

• Designed graphics for car wraps, signage, packaging, trade show booths & pop-up shops.
• Applied printed graphics to large format signs and displays for SuperBowl XLVI, Bauer Hockey ,and a number of other large corporate clients.
• Worked within company style guides to create one-off marketing campaigns.
• Managed graphics production on large-scale projects.

• Worked hand-in-hand with 30 NASCAR crew chiefs, and the in-house production team to design custom race harnesses.
• Created an organized catalog of race harness design files for NASCAR teams and in-house production.
• Designed HMS branded race gear, and apparel.
• Provided graphic updates to the e-commerce site.
• Designed PoP displays and in-store signage for the retail location.
• Processed sales through e-commerce site and provided online CS.

• Designed branding, and print advertisements for hundreds of local companies.
• Created signage, billboards, vehicle lettering, and print assets, using the full Adobe suite.
• Expanded the company's creative service offerings, through research, and business development.

• Worked directly with local towns, schools, universities, and businesses designing logos and brand identities that were then produced across multiple print assets (signage, truck lettered, banners, letterheads etc.).
• Hand painted signs, and banners for local businesses in historic downtown Salem, Massachusetts.