Lucas Zaiden

Han Lin - Group ECD at R/GA

Lucas is that rare breed of visual creative who can craft as well as he concepts. He’s an ideas guy, with a clear understanding of how to make them campaignable and lasting. He’s got a fresh and modern aesthetic that is adaptable and sophisticated, but never boring. Lucas is also a great mentor to designers, leading them to be more conceptual in their work. Always enthusiastic, positive, and kind, he’s a great person to have on any team.

John Berman - ECD at R/GA

When you meet Lucas, you may wonder if he's really this nice all the time. After being his teammate for a couple of years, I assure you he is. His charming, positive energy, his ego-free collaborative spirit, and his thoughtfulness as a mentor make him a pleasure to work with and be around—as do his tremendous skill as a creative director and designer, and his determination to get things right. He generally isn’t the first or loudest voice in the room (which I mean as a compliment), but when everyone else is done talking, he’ll offer a calm, considered POV that sets the right path forward. And more than once, when the team was struggling to crack a concept, Lucas would say “let me think about it tonight,” and we'd all awaken to beautiful designs that would win with clients and help everyone breathe easier. Not saying you should make him work late, but when he's on your team, he only makes things better.

Andreas Toscano - CD at Google

Lucas was a true leader during the period we worked together: he proved his seniority by performing as a true leader for his creative team and for his agency. Due to his active participation, we were able to get the results needed on a very tough project, under very tough deadlines. I'd recommend him as both a creative and as a creative director for whichever creative agency or task.

Bruno Ponzini - CD at R/GA

Lucas is far from a common boss. He is a true leader. An amazing creative director with huge creative capability and also highly skilled in managing teams, process,es and tasks. A professional you can trust 100% all the time, knowing that everything will be perfect at final. Excellent art director, excellent speaker, excellent strategist, that not just knows what to say, but also knows how to do. When your creative director becomes also your best friend during the process, you understand that everything was the way it should be. Thanks for trusting and letting us take part in your journey. Davai!

Bruno Nakano - CD at Facebook

Lucas is your guy if you're looking for someone who is passionate about what they do. One of the best conceptual thinkers I've ever seen. His dedication comes through in his work. He truly knows the digital world, business side, and client issues. Also, one of the funniest and interesting guys too. Did I mention he's a great singer?

Lucas Malta - Co-founder Snowland.io

Lucas's work speaks by itself! He holds a great sense of quality to deliver high-class design material. Lucas is easily one of the few best creative leaders out there and the most talented I have ever worked with. He is always thinking big, always looking to the top. His determination and passion for design and advertising inspire everyone around him. Also, his presence brings positive and synergistic results to projects. Do I need to recommend him? His fantastic work already does that. But I'll sure recommend him as an incredible person, a real leader and, above all, as a good friend. I hope we'll still working together.

André Garcia - CEO at hiCar

The kind of leader who does not waste energy for nothing. Quick decisions. Turn problems into solutions in a few seconds. Great seller. Awesome speech. He is always looking forward and seeking the highest place. His tireless creativity makes his team always fight for the best. This guy makes you discover qualities that you don't even know you have. Working for him was a challenge for me. I could not have less breath than him. I gained strength and I am very grateful to him for that. It was great to wish to conquer the world by his side. I recommend you try too.

Rodrigo Linhares - CD at Pinterest

Lucas is an outstanding creative with great and innovative ideas! He can see beyond the advertising and come up with amazing solutions in any situation. It's an easy-going person who always gives an extra boost to the works. It's great to work with him.

Paulo Areas - ECD at Ogilvy & Mather

A very talented and passionate professional, Lucas is the kind of person is nice to have around. Has a clear picture of where he wants to go and what he wants to achieve, and his creativity and dedication will surely get him there.

 

Gilberto Barros - ECD at Mullen Lowe

Lucas is one of the most talented creatives I've ever worked with. Despite being under the 30's, his seniority is impressive. He is always bringing great creative solutions, sometimes using resources that nobody could imagine. It was a pleasure working with Lucas.

Eduardo Marques - CCO at 180LA

He has the advertising blood circulating... Lucas breathes creativity eats ads and that makes him the best Advertising Encyclopedia I´ve ever seen. He never stops until he has the BEST. So, if you want the best, be with him aside.

 

Pancho Cassis - Partner & Global CCO at DAVID The Agency

Lucas is maybe the most hardworking professional I've ever met. He is brilliant. And the most important thing is that he is a good guy. So, very creative and very good person. Amazing.

 

Junho Lee - Art Director at RAPP

Lucas is by far the most enthusiastic/energetic/creative-driven person I’ve ever met. I’m glad to have him as my mentor, and can’t wait to see what’s coming next. 👏🏻

Fred Bosch - CD at DAVID Madrid

Trabajar con Lucas es una experiencia diferente. Es un gran creativo y siempre aporta algo nuevo a los proyectos... ideas frescas y, sobre todo, interactivas. Además, en el ambito personal, es una gran persona y un gran amigo... y tiene el pelo más bonito de la agencia (varias personas lo han comentado).

Sandra Lehnst - former Lürzer's Archive CEO

Lucas is very creative and can work well on international projects like ours between BBDO and Lürzer's ARCHIVE. The results of the campaign were seen at Cannes Lions and brought great impact for Lürzer's ARCHIVE. Well Done Lucas! Wish to see you again in the international advertising world.

 

Diego Isaac - COO at Azzurra Digital

Lucas is the most creative professional I´ve ever known. He brings the best solutions to the worst problems. Inspite of all he's simple and objective. Totally recommended as the best art director I’ve worked with.

Rodrigo Resende - CD at BBDO

Lucas is a passionate and talented art director. He's always looking for the best ideas, no matter the size of the client he's working for. Great creative, great teammate.

 

Roberto Soares - Sysadmin at

Layer 6 AI

Lucas is by far the most talented and creative professional I know. His work is mind-blowing, always introducing new concepts, new points of view from a completely new perspective. I would definitely recommend him.

Gustavo Levi - Brand Manager

at Red Bull

Lucas is one of the most incredible professional that I had the chance to meet. He is a very committed and motivated professional that always inspires and pushes everyone around him. His willingness, dedication, creativity, and responsibility are outstanding. It doesn't matter how long you know him, he always finds a way to surprise you with his knowledge and sharp mind. He is an immeasurable asset for any company that is willing to be relevant in the market. Have I mentioned that he is also funny? The whole package.

Kirill Zhukov - MD at Havas Digital

Sometimes in our lives we meet so professional people that they are much bigger and effective than some departments, or even companies. This kind of people can not just follow rules, but more important - create new ones that drive other people and make this world spin. Lucas is one of them.

 

Sarah Okrent - Head of Creative Services at Mullen Lowe

Lucas has an amazingly creative mind. He is full of truly unique and forward-thinking ideas and is able to implement them thoroughly. He has a fantastic work ethic and is a pleasure to work with.

Waltinho Ferrari - CEO

at Azzurra Digital

No one has a bolder view of the business like this man does. It's amazing how he can come up with solutions that fit both effectiveness and awesomeness. Here's my guess: he is what and who the future of advertising is waiting for.

 

Vasily Bogdanov - Co-owner / Creative Director at Little Big Agency

Brilliant workmate and just an awesome guy! High-skilled professional, the owner of a huge number of awards, and a nice sense of humor. Optimistic and easy to communicate with.

Polina Zabrodskaya - CD at AMV BBDO

We worked with Lucas on several projects and all I can say is: no day without a surprise. He’s totally unpredictable; you can never tell what’s going on inside his smart head. And when you think you've seen everything - there's always something left in store. That’s a great thing for a creative, right?

 

Ilya Andreyev - CD at BBDO

It was a great pleasure for me to be part of one team with Lucas in Proximity Russia/BBDO. We worked on many challenging projects for clients from various industries: financial services, logistics, FMCG. The synergy of the team where Lucas's input was significantly noticeable helped us to deliver hi-end classwork that was highly appreciated not only by clients and their consumers but also by Cannes Lions cyber jury in 2012.

Yury Naon - Client Partner at Havas Digital

This is a person who I recommend with pleasure and jealousy as this is a diamond you always want for yourself. You will never regret you meet him as a person and will thank the Universe if he's on your team. A man of 1000 talents. Very smart and sharp-witted, true hard worker with pure view on things and great communication skills. Understands the business, people, the context, and environment of the projects with very specific details. One of the best presenters I've ever worked with or ever seen. Can speak simply of complicated things. Very good at managing the team or a process in different roles. Makes any process go so easy and joyful you won't believe it is happening. Can inspire you with a couple of words or a conversation if he sees you encounter problems, even internal ones. Always on a roll. He is the spark you are looking for.

 

Cássio Guiot - GCD at Grupo Rái

Lucas was the most expressive and brilliant mind I could work with. Not by the complexity of ideas but by the creative simplicity he has. These 360 + 5 days together at Fields360 were not working days, but days of learning. So, I hope to learn more and to share in the near future great results with that awesome professional.

 

Andrey Myzdrikov - CEO at SailPlay

Lucas is the strongest cocktail of different talents that I saw in my life. He is a true leader who can take the whole team and go together to the very end through day and night to create the best solution. I don't remember how many times I asked Lucas how such wonderful ideas could come into his head but this was really a big surprise to me because his way of thinking is completely different and could create amazing things. Working process with Lucas is really not usual working time because u are totally in the process of making a piece of art!

Tristan Fitzgerald - ECD at ImpactXM

I loved working with Lucas for 3 reasons:

1. He’s an ideas machine - he has ideas like other people breathe
2. His knowledge of digital channels means his ideas are always innovative
3. He has a beautiful way with art direction - basically, he makes things look really nice!

I think these things mean you’ll love working with him too!

Aric Ifergan - ACD at RAPP

In the past few years, I had the opportunity and the pleasure to work with Lucas on several projects and I got to know him pretty well, I got to see how he always managed to improve the work, to come up with an original creative idea, and still help the team to make it all happen when time crunches happen. Lucas is a highly conceptual thinker that always looks for the most creative and fresh angle, it shows he really cares about the work in every step of the way. He is great with clients and with the internal team. Always kind and helpful while keeping a good attitude throughout the toughest of times. It is truly a pleasure working with Lucas.

Thiago Reis - Vice President at F360

Lucas hired me to help lead the digital branch from Fields360 and work on the Olympic Games campaign. His leadership skills and transformation were responsible for turning an agency that was struggling with low morale and lack of prestigious work, into the second most awarded creative company in a single year, with dozens of national and international awards, a completely revamped team, process, and creative culture. As well as being the creative lead of the Rio 2016 Olympic games campaign, marking not only the agency's history but the Ministry of Sport's history with a multi-awarded integrated campaign. Knowing his stint in Brazil's capital was going to be limited, Lucas trained me as his successor, and thanks to the creative culture he nurtured and built, we are now consistently at the top of the award rankings, and I'm proud and happy to call Lucas a friend.

 

Yuri Kim - Senior Designer at RAPP

Lucas is the kind of leader who always pushes for the best work and rendition of a creative possible. He's highly conceptual, his creative direction is always on point, and he continually manages with a positive outlook, which makes me want to follow suit. Lucas is a trusted and supportive mentor from whom I've learned a lot from. He's great to work and makes projects exciting!