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Lucas Zaiden

I help good ideas find creatives (and vice versa šŸ™ƒ)

  • BrasĆ­lia, SĆ£o Paulo, Madrid, Istanbul, Moscow, San Francisco, New York, Miami

Work experience

Creative Director

2023present
Discord Inc.

Creative & Brand - product launches and brand campaigns.

Creative Director

20232024
TinyWins California

Creative & Design lead for Albertsons and CBRE.

Creative Director

20232024
Shaklee California

Creative lead for brand and product launches.

Creative Director

20212023
R/GA New York

Visual Design lead on Cigna ā€¢ Evernorth ā€¢ Alcon
Samsung ā€¢ Verizon ā€¢ R/GA Ventures

Creative Director

20182021
RAPP New York

Tech, Health & Beauty
PayPal ā€¢ Spectrum ā€¢ SAP ā€¢ Eli Lilly ā€¢ NARS ā€¢ GreyGoose ā€¢ Palo Alto Networks ā€¢ UiPath

Creative Director

20172018
AKQA San Francisco

Apple Pay ā€¢ Levi's ā€¢ Audi ā€¢ ServiceNow

Product Design Director

20162021
NIMBĀ® Los Altos

A Smart Ring That Helps You Feel Safe And Sound

VP Executive Creative Director

20152017
FIELDS360 BrasĆ­lia

Led a 30+ team at the Rio 2016 Summer Olympics campaign for the Brazilian Ministry of Sport

Guest Speaker

20162016
TED

https://youtu.be/W9UAbzMKjYg

Freelance Creative

20152015
Isobar BrasĆ­lia

Fiat ā€¢ JEEP ā€¢ Unicef ā€¢ Banco do Brasil

Creative Director

20122015
HAVAS Digital Moscow

Led the creative department from inception ā€¢ Helped shape the culture and process across the network.
Axe ā€¢ Dove ā€¢ Rexona ā€¢ Nestle ā€¢ Microsoft ā€¢ Reckitt Benckiser ā€¢ JƤgermeister ā€¢ MTS

Creative Director

20122014
IPG Moscow

Led the creative department from inception ā€¢ Helped shape the culture and process across the network.
Tide ā€¢ Gillette ā€¢ HotWheels ā€¢ Durex ā€¢ Olay ā€¢ Kenzo ā€¢ LVMH ā€¢ Greenpeace

Senior Art Director

20112012
BBDO Moscow

Winner of the first-ever Cannes Cyber Lion for Russia
PepsiCo ā€¢ PlayStation ā€¢ Dove ā€¢ M&M's ā€¢ PEDIGREEĀ® ā€¢ Snickers ā€¢ Twix ā€¢ Whiskas ā€¢ Bacardi ā€¢ Bounty ā€¢ Intouch

Freelance Creative

20092012
DDB Istanbul

Audi ā€¢ CNN ā€¢ GettyImages ā€¢ Garmin ā€¢ KTM ā€¢ Pattex

Senior Art Director

20102011
Leo Burnett Madrid

Jeep ā€¢ Fiat ā€¢ Philip Morris

Interactive Art Director

20102010
Ogilvy SĆ£o Paulo

Burger King ā€¢ Allianz ā€¢ Hellmann's ā€¢ Claro

Senior Art Director

20082010
FIELDS360 BrasĆ­lia

BrasĆ­lia

Art Director

20082008
Mr. Brain BrasĆ­lia

BrasĆ­lia

Co-Founder

20032008
CriaMais Digital BrasĆ­lia

BrasĆ­lia

Education

Advertising

20082010
IESB

Honors & Awards

Cannes Lions 2x Silver Outdoor
CannesĀ Lions Bronze Outdoor
Cannes LionsĀ Shortlist Outdoor
Cannes LionsĀ Bronze Cyber
Cannes LionsĀ Young Lion, Cyber
Cannes LionsĀ Bronze Promo
Cannes LionsĀ Shortlist Promo
Cannes LionsĀ Silver Direct
Cannes LionsĀ Bronze Media
Cannes LionsĀ Bronze Press
Cannes LionsĀ 2x Shortlist Design
London Gold Design
London Silver Ambient
FWA 2xĀ Nominee SOTD
One Show Gold Interactive
One Show Silver Interactive
One Show 4x Merit Interactive
One Show #4 Most Awarded Creative, (Russia 2013)
ADC Gold Cyber
ADC Silver Interactive
ADC Shortlist Cyber
Clio Bronze Innovative
LĆ¼rzers Archive #1 World's Art Director
LĆ¼rzers Archive 15x Campaigns Selected
Effie Awards SilverĀ 

EPICA Gold Outdoor
EPICA Bronze Interactive
MixxAwards Gold interactive
Eurobest Bronze Interactive
Eurobest Shortlist Interactive
Eurobest Shortlist Outdoor
Eurobest Shortlist Print
Golden Drum Gold Press
Golden Drum Silver Press
Golden Drum Silver Interactive
Golden DrumĀ 2x Shortlist Interactive
Golden Drum Silver Outdoor
Golden Drum Shortlist Media
Golden Drum Shortlist Direct
El Sol Bronze Cyber
El Sol Shortlist Outdoor
CdeC In Book Interactive
Web Awards Small Business Standard of Excellence
Red Apple Gold Interactive
Red Apple Silver Interactive
Red Apple 4x Shortlist Interactive
Red Apple Silver Brand Awareness
Red Apple Shortlist TV&Cinema
Red Apple Shortlist Media
Red Apple Shortlist Promo
Red Apple Shortlist Press
Red Apple Shortlist Gaming
Golden Award Finalist Cyber
Proxy Awards Silver Cyber
Idea! Gold Online
Idea! Silver Promo
Idea! Silver Press
Idea! Silver Media
KIAF Gold Interactive
KIAF Silver Press
Ad Stars Crystal Interactive
White Square Gold Interactive
White Square Silver Innovation
White Square Bronze Media
Best Ads on TV TOP5 Global Creatives
Golden Hammer Shortlist Interactive
Golden Hammer Shortlist Media
Caples Silver Microsite
Caples Shortlist Digital Content
LusĆ³fonos AwardsĀ Bronze Direct Marketing
Cresta Awards BronzeĀ Direct Marketing
Cresta Awards Finalist Promotions & Incentives
Inspirational Awards Nominated
Festival de la Publicidad Independiente Silver Direct Marketing

Meio&Mensagem "The Best of Centro-Oeste"
PrĆŖmio Renato Castelo Branco
ACE Awards Winner (Short Video)
ACE Awards 2x Finalist
Colunistas SĆ£o Paulo Grand Prix
Colunistas BrasilĀ 4x Gold
Colunistas BrasĆ­lia Professional Of the Year (2016)
Colunistas BrasĆ­lia Art Director Of the Year (2008)
Colunistas BrasĆ­lia Most Awarded Art Director
Colunistas BrasĆ­lia 3x Grand Prix
Colunistas BrasĆ­lia 14x Gold
Colunistas BrasĆ­lia 14x Silver
Colunistas BrasĆ­lia 7x Bronze
Gramado Silver Shortlist
Gramado 5x Shortlist Press
Golden App 1st Place Gaming

Ā 

Judge

Ā 

Executive Member of The International AcademyĀ of Digital Arts and Sciences

Webby Awards

LĆ¼rzers Archive

Caples Awards

Tagline Awards

International Red Apple Festival

University of Oxford - Brazilian Society

APA Los Angeles

Talks

Ā TED, Speaker - ā€œThe DNA of daring peopleā€

International Red Apple Festival - "Black Hat"

MGIMO - "Black Hat"

AKAR - "Black Hat"

MGIMO - "Lions"

Alfabank - "Lions"

LG - "Lions"

Nutricia - "3 things"

Unilever - "Jesus Christ!"

Ā MGIMO - "We vs. Justin Bieber"

Unilever - "Forward thinking"

Creative Club, Nigeria - 2014

Creative Club, Nigeria - 2013

Creative Club, Nigeria - 2012

Creative Club, Nigeria - 2011

UnB - "Affordable Relevance!"

IESB - "Affordable Relevance!"

UNIEURO - "Affordable Relevance!"

PUC - "Affordable Relevance"

Interviews

Ā 

Anunciantes e agĆŖncias se preparam para a GDPR

Os desafios do publicitĆ”rio ā€œmochileiroā€, Meio&Mensagem newspaper
Criatividade em alta no vale, Meio&Mensagem newspaper

Advertising Professional of the Year

Life in Russia

Chemo Scarf Stories I

Chemo Scarf Stories II

ADV - Š›ŃƒŠŗŠ°Ń Š—Š°Š¹Š“ŠµŠ½ Š¾ Cannes Lions 2014

Š—Š²ŠµŠ·Š“Š½Š¾Šµ Š¶ŃŽŃ€Šø Red Apple: Š›ŃƒŠŗŠ°Ń Š—Š°Š¹Š“ŠµŠ½

Š‘Š»Šøц-Š¾ŠæрŠ¾Ń Lucas Zaiden

Direct Marketing - Getting direct with Lucas Zaiden, Havas Digital

AKAP - ŠŸŠžŠ§Š•ŠœŠ£ Š‘Š ŠŠ—Š˜Š›Š¬Š¦Š« ŠŠ• ŠŠžŠ”ŠÆŠ¢ Š§Š•Š ŠŠ«Š„ ŠØŠ›ŠÆŠŸ

LĆ¼rzer's Archive - WHO'S WHO: LUCAS ZAIDEN

BBDO - Š›ŃƒŠŗŠ°Ń Š—Š°Š¹Š“ŠµŠ½: Ā«ŠŸŠ¾Ń‡ŠµŠ¼Ńƒ Š²Ń‹ Š½Šµ Š½Š¾ŃŠøтŠµ шŠ°ŠæŠŗŠø?Ā»

Folha - Profissionais de Publicidade sĆ£o disputados lĆ” fora

Casa Thomas Jefferson - Thomas in Love

CCSP - Young Lions

LĆ¼rzer's Archive - Introducing Lucas Zaiden

Revista Placenta - De BrasĆ­lia Ć  Moscou

UnB - CafƩ FAC

UNIEURO intensifica aƧƵes na Ć”rea de ComunicaĆ§Ć£o

Grupo de MĆ­dia - Papel de Futuro para a MĆ­dia Impressa

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