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Lucas Zaiden

I help good ideas find creatives (and vice versa 🙃)

  • Brasília, São Paulo, Madrid, Istanbul, Moscow, San Francisco, New York, Miami

Work experience

Creative Director

2023present
Discord Inc.

Creative & Brand - product launches and brand campaigns.

Creative Director

20232024
TinyWins California

Creative & Design lead for Albertsons and CBRE.

Creative Director

20232024
Shaklee California

Creative lead for brand and product launches.

Creative Director

20212023
R/GA New York

Visual Design lead on Cigna • Evernorth • Alcon
Samsung • Verizon • R/GA Ventures

Creative Director

20182021
RAPP New York

Tech, Health & Beauty
PayPal • Spectrum • SAP • Eli Lilly • NARS • GreyGoose • Palo Alto Networks • UiPath

Creative Director

20172018
AKQA San Francisco

Apple Pay • Levi's • Audi • ServiceNow

Product Design Director

20162021
NIMB® Los Altos

A Smart Ring That Helps You Feel Safe And Sound

VP Executive Creative Director

20152017
FIELDS360 Brasília

Led a 30+ team at the Rio 2016 Summer Olympics campaign for the Brazilian Ministry of Sport

Guest Speaker

20162016
TED

https://youtu.be/W9UAbzMKjYg

Freelance Creative

20152015
Isobar Brasília

Fiat • JEEP • Unicef • Banco do Brasil

Creative Director

20122015
HAVAS Digital Moscow

Led the creative department from inception • Helped shape the culture and process across the network.
Axe • Dove • Rexona • Nestle • Microsoft • Reckitt Benckiser • Jägermeister • MTS

Creative Director

20122014
IPG Moscow

Led the creative department from inception • Helped shape the culture and process across the network.
Tide • Gillette • HotWheels • Durex • Olay • Kenzo • LVMH • Greenpeace

Senior Art Director

20112012
BBDO Moscow

Winner of the first-ever Cannes Cyber Lion for Russia
PepsiCo • PlayStation • Dove • M&M's • PEDIGREE® • Snickers • Twix • Whiskas • Bacardi • Bounty • Intouch

Freelance Creative

20092012
DDB Istanbul

Audi • CNN • GettyImages • Garmin • KTM • Pattex

Senior Art Director

20102011
Leo Burnett Madrid

Jeep • Fiat • Philip Morris

Interactive Art Director

20102010
Ogilvy São Paulo

Burger King • Allianz • Hellmann's • Claro

Senior Art Director

20082010
FIELDS360 Brasília

Brasília

Art Director

20082008
Mr. Brain Brasília

Brasília

Co-Founder

20032008
CriaMais Digital Brasília

Brasília

Education

Advertising

20082010
IESB

Honors & Awards

Cannes Lions 2x Silver Outdoor
Cannes Lions Bronze Outdoor
Cannes Lions Shortlist Outdoor
Cannes Lions Bronze Cyber
Cannes Lions Young Lion, Cyber
Cannes Lions Bronze Promo
Cannes Lions Shortlist Promo
Cannes Lions Silver Direct
Cannes Lions Bronze Media
Cannes Lions Bronze Press
Cannes Lions 2x Shortlist Design
London Gold Design
London Silver Ambient
FWA 2x Nominee SOTD
One Show Gold Interactive
One Show Silver Interactive
One Show 4x Merit Interactive
One Show #4 Most Awarded Creative, (Russia 2013)
ADC Gold Cyber
ADC Silver Interactive
ADC Shortlist Cyber
Clio Bronze Innovative
Lürzers Archive #1 World's Art Director
Lürzers Archive 15x Campaigns Selected
Effie Awards Silver 

EPICA Gold Outdoor
EPICA Bronze Interactive
MixxAwards Gold interactive
Eurobest Bronze Interactive
Eurobest Shortlist Interactive
Eurobest Shortlist Outdoor
Eurobest Shortlist Print
Golden Drum Gold Press
Golden Drum Silver Press
Golden Drum Silver Interactive
Golden Drum 2x Shortlist Interactive
Golden Drum Silver Outdoor
Golden Drum Shortlist Media
Golden Drum Shortlist Direct
El Sol Bronze Cyber
El Sol Shortlist Outdoor
CdeC In Book Interactive
Web Awards Small Business Standard of Excellence
Red Apple Gold Interactive
Red Apple Silver Interactive
Red Apple 4x Shortlist Interactive
Red Apple Silver Brand Awareness
Red Apple Shortlist TV&Cinema
Red Apple Shortlist Media
Red Apple Shortlist Promo
Red Apple Shortlist Press
Red Apple Shortlist Gaming
Golden Award Finalist Cyber
Proxy Awards Silver Cyber
Idea! Gold Online
Idea! Silver Promo
Idea! Silver Press
Idea! Silver Media
KIAF Gold Interactive
KIAF Silver Press
Ad Stars Crystal Interactive
White Square Gold Interactive
White Square Silver Innovation
White Square Bronze Media
Best Ads on TV TOP5 Global Creatives
Golden Hammer Shortlist Interactive
Golden Hammer Shortlist Media
Caples Silver Microsite
Caples Shortlist Digital Content
Lusófonos Awards Bronze Direct Marketing
Cresta Awards Bronze Direct Marketing
Cresta Awards Finalist Promotions & Incentives
Inspirational Awards Nominated
Festival de la Publicidad Independiente Silver Direct Marketing

Meio&Mensagem "The Best of Centro-Oeste"
Prêmio Renato Castelo Branco
ACE Awards Winner (Short Video)
ACE Awards 2x Finalist
Colunistas São Paulo Grand Prix
Colunistas Brasil 4x Gold
Colunistas Brasília Professional Of the Year (2016)
Colunistas Brasília Art Director Of the Year (2008)
Colunistas Brasília Most Awarded Art Director
Colunistas Brasília 3x Grand Prix
Colunistas Brasília 14x Gold
Colunistas Brasília 14x Silver
Colunistas Brasília 7x Bronze
Gramado Silver Shortlist
Gramado 5x Shortlist Press
Golden App 1st Place Gaming

 

Judge

 

Executive Member of The International Academy of Digital Arts and Sciences

Webby Awards

Lürzers Archive

Caples Awards

Tagline Awards

International Red Apple Festival

University of Oxford - Brazilian Society

APA Los Angeles

Talks

 TED, Speaker - “The DNA of daring people”

International Red Apple Festival - "Black Hat"

MGIMO - "Black Hat"

AKAR - "Black Hat"

MGIMO - "Lions"

Alfabank - "Lions"

LG - "Lions"

Nutricia - "3 things"

Unilever - "Jesus Christ!"

 MGIMO - "We vs. Justin Bieber"

Unilever - "Forward thinking"

Creative Club, Nigeria - 2014

Creative Club, Nigeria - 2013

Creative Club, Nigeria - 2012

Creative Club, Nigeria - 2011

UnB - "Affordable Relevance!"

IESB - "Affordable Relevance!"

UNIEURO - "Affordable Relevance!"

PUC - "Affordable Relevance"

Interviews

 

Anunciantes e agências se preparam para a GDPR

Os desafios do publicitário “mochileiro”, Meio&Mensagem newspaper
Criatividade em alta no vale, Meio&Mensagem newspaper

Advertising Professional of the Year

Life in Russia

Chemo Scarf Stories I

Chemo Scarf Stories II

ADV - Лукас Зайден о Cannes Lions 2014

Звездное жюри Red Apple: Лукас Зайден

Блиц-опрос Lucas Zaiden

Direct Marketing - Getting direct with Lucas Zaiden, Havas Digital

AKAP - ПОЧЕМУ БРАЗИЛЬЦЫ НЕ НОСЯТ ЧЕРНЫХ ШЛЯП

Lürzer's Archive - WHO'S WHO: LUCAS ZAIDEN

BBDO - Лукас Зайден: «Почему вы не носите шапки?»

Folha - Profissionais de Publicidade são disputados lá fora

Casa Thomas Jefferson - Thomas in Love

CCSP - Young Lions

Lürzer's Archive - Introducing Lucas Zaiden

Revista Placenta - De Brasília à Moscou

UnB - Café FAC

UNIEURO intensifica ações na área de Comunicação

Grupo de Mídia - Papel de Futuro para a Mídia Impressa

More?