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Career Summary

An experienced and accomplished product, data, and technology leader with over 12 years of experience in delivering innovative, data-driven, and user-centric products and technical solutions that solve customer problems and create value for various domains, such as e-commerce, fintech, and e-mobility.

Skilled in leading cross-functional teams, defining product strategies, OKRs, feature prioritization, conducting analysis, product roadmaps, and launching products and solutions that meet customer needs and exceed expectations. 

I am currently open to a new senior leadership opportunity. I firmly believe I have a lot to offer in terms of life and career experience, commercial acumen, and an awareness of the challenges of growing a business of contemporary tech companies.

Work History

Chief Product and Technology Officer

20202023
Engel & Völkers - Smart Money
  • Launched successfully our Neo Bank Mobile Application within 6 months.
  • Launched successfully our Investment Platform focused on Real Estate Products within 4 months.
  • Defined and executed the technical product strategy, roadmap, and backlog.
  • Collaborate with senior executives, business units, marketing teams, and external partners to align on product and technology strategy, OKRs, priorities, and deliverables.
  • Measure and communicate the business value and impact of product and technology initiatives, using key performance indicators (KPIs), return on investment (ROI), and customer satisfaction metrics.
  • Oversaw the data governance, architecture, quality, security, and privacy frameworks and policies, ensuring compliance with regulatory standards and best practices.
  • Designed and digitized all internal operations using our CRM (Salesforce.com).
  • Hired and managed employees for the Product, Development, Data, and Salesforce.com teams, fostering a culture of collaboration, innovation, and excellence.
  • Participated in the investor board meetings.
  • Hired and managed a team of 15 direct FTEs.

Technical Director for Corporate Ventures & Solutions

20192020
finleap connect GmbH
  • Designed products and technical solutions for new ventures and cooperation with various partners within the fintech sector.
  • Worked on projects for some of the biggest companies in Europe (DVAG, Signal Iduna, MSAD, Sparkasse, etc).
  • Led initiatives to improve our off-the-shelf products versus the customer needs and market fit.
  • Allocated and onboarded resources for new venture development.
  • Implemented the internal CRM system (Salesforce.com).
  • Set up a BI focused on Sales metrics and performance. 
  • Led initiatives to improve internal Sales performance and effectiveness.
  • Provided product development, systems integration, Salesforce.com, BI, and process design expertise to other ventures within the finleap ecosystem.
  • Reported directly to the CEO.

VP of Technology

20182019
ELEMENT Insurance AG
  • Collaborated internally to choose the optimal technology to build and support ELEMENT’s insurance platform for internal and external operations.
  • Developed and revised the company’s OKRs and roadmaps.
  • Translated business requirements to technical requirements and made technical and process assessments and decisions.
  • Conducted due diligence work when choosing partners or companies to acquire.
  • Cooperated closely with our customers to ensure the quality of our products.
  • Optimized the operation process to showcase ELEMENT’s unique proposition to the market.
  • Implemented leaner and faster processes for policy life-cycle and claims operations.
  • Brought the Product team members closer to the Insurance specialists and ensured the product followed legal standards and industry best practices.
  • Headed the implementation of Salesforce.com as the CRM and internal tool for sales and operations.
  • Headed the implementation of BI.
  • Reported directly to the CEO.

Consultant for the Product, Tech & Business Intelligence

20172019
WIND Mobility GmbH
  • Joined the company as one of the first employees and focused on creating a great product and customer experience.
  • Spearheaded the Product development of our mobile application.
  • Conducted Market research, customer interviews, feature prioritization, etc. to better manage our product and customer satisfaction.
  • Lead the teams developing the mobile app, customer service solution, warehouse management solution, and the solution to handle distribution and pickup of vehicles.
  • Implemented Salesforce.com as the internal tool for operations and customer service.
  • Fully integrated Salesforce with the vehicles and the app to create the easiest and most seamless experience for internal employees.
  • Implemented and led the Data and Analytics team.
  • Contributed strategically to the company’s expansion to more countries and cities.
  • Hired the FTEs who replaced me for the Product, Business Intelligence, and Salesforce.com departments.
  • Left the company at the time it became operationally profitable and received a 50 million EUR investment.
  • Reported directly to the CEO.

Director of Operations & Business Intelligence - EU

20142018
Rakuten Deutschland GmbH
  • Spearheaded Europe’s Sales and Customer Service Operations, Business Intelligence, and Salesforce.com teams.
  • Designed and implemented Salesforce.com as our internal tool for all internal Operations.
  • Designed and implemented our Business Intelligence infrastructure and reporting.
  • Set up the operations and controlling methods for Rakuten’s Sales team, Merchant Onboarding, and Support and Customer Service.
  • Drove initiatives for best user experience, customer satisfaction, and merchant satisfaction in a continuous improvement process. Used a data-driven and customer-centric approach to improve our performance.
  • Reduced the churn of the merchants by 21% and improved the onboarding process adherence 34% for Rakuten Germany
  • Catered 8 companies within the Rakuten umbrella with the implementation of best practices related to Product development, Salesforce.com, Business Intelligence, and Operations.
  • Hired and managed 15 FTEs.
  • Reported directly to the COO.

Head of Sales Operations & Business Intelligence

20122014
Groupon (EMEA)
  • Led the BI, Salesforce, and Sales Operations teams for EMEA (24 countries). 
  • Analyzed and optimized the Sales Performance throughout all Groupon’s Markets in EMEA.
  • Supported the EMEA Top Management with the creation and reporting of Sales Challenges.
  • Responsible for all Salesforce.com product development and Data Integration for Groupon EMEA.
  • Managed partnerships with third-party companies providing services to our Salesforce instance.
  • Modernized Salesforce processes with several integrations to support the effectiveness of our Sales and Partner Management teams.
  • Responsible for the creation and maintenance of all Sales, Customer Service, and Operations reports.
  • Hired and managed 20 direct FTEs.
  • Reported directly to the SVP of EMEA.

Head of Operations LatAm

20112012
Groupon LatAm
  • Joined Groupon Brazil during its early stages.
  • Recruited and managed the Lead Generation and Salesforce.com teams.
  • Made Salesforce.com a useful and reliable CRM in Groupon Brazil by creating and designing country-specific workflows and maintaining the system and its data.
  • Developed the methodologies to ensure the control and training of the commercial area.
  • Oversaw, designed, and/or redesigned business operations for the production of Groupon’s offers/deals.
  • Ensured the efficiency and effectiveness of the business operations.
  • Headed several initiatives to improve the performance in every presales department (Services, Goods, Travel).
  • Reported directly to the CEO.
  • Hired and managed 30 FTEs.

Process Engineer Internship

20092011
Sabó

Responsible for the development of products and processes in manufacturing oil seals. Understanding the customer's specifications, designing new products, deciding on manufacturing processes and design of machinery layout and usage were some of the responsibilities of this rotary Internship.

Education

Production Engineering

20032010
Mackenzie - São Paulo

Key aspects of this degree are:

Branch of engineering that involves manufacturing technology, engineering sciences, management science, and optimization of complex processes, systems, or organizations. It is concerned with the understanding and application of engineering procedures in manufacturing processes and production methods. It aims to improve efficiency, effectiveness, quality, and cost of the products and services. Production engineering also overlaps with industrial engineering and manufacturing engineering. Some of the topics that production engineering covers are production and inventory scheduling, process management, computer aided engineering, novel production processes, ergonomics, etc.

Exchange Program - USA

20012002
Huntington High School

One year exchange program to learn English and be exposed to a new culture.

Social Work

Teacher for kids and teenagers

20042005
Associação Comunitária Monte Azul

Helped kids and teenagers after normal school hours to learn/improve their Portuguese Grammar, History, Geography and Math in a poor community in São Paulo, Brazil.