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Marketing Operations and Product professional, with over 7 years of experience leading teams in high-growth, B2C startups.

education

20112013

Diploma in Marketing Communications

British Columbia Institute of Technology

Awarded both the DDB Canada Scholarship in Marketing Communications and the BCIT Marketing Communications Award for achieving the highest academic performance in the Communications program over two years.

20052009

Bachelor of Arts

McGill

Majored in Political Science and English Literature, minored in staying out too late and eating too much poutine.

Skills

Written Communication
Data Analysis
Project Management
Customer Lifecycle Management
Performance Management

Interests

I love thinking about sustainability and how we can build more equitable and green cities with forward-thinking urban planning. I'm curious to see how we leverage technology to make shopping, travelling, and eating more socially and environmentally friendly. I like people who are curious about the world and cognizant of their impact on it.

Working in tech has always excited me because of the possibilities to make almost everything we buy, do, and experience better for the world and the people in it.

I also love traveling, drinking beer, riding my bike, tinkering around with home improvement projects, hiking with my dogs, and cooking for my friends and family. 

work experience

May 2020Present

Director, Product and Operations

VisualCV
  • Implemented new systems for hiring and performance management, workflow management, product management, and strategic planning
  • Conducted and analyzed user and product research to create 3 year product roadmap
  • Oversaw quarterly planning and execution of strategic objectives
July 2019Present

Independent Consultant

Self Employed

Working with companies in the SaaS or E-Commerce spaces, I help leadership teams overcome growth challenges through marketing, sales, and product optimization. 

March 2018July 2019

Director of Marketing

AvenueHQ
  • Successfully transitioned revenue from 90% outbound to 100% inbound over 13 months, at a 60% reduction in CAC
  • Built and optimized the entire inbound lead funnel and tech stack
  • Directly managed a team of 4 marketing specialists and 6 inbound sales reps
  • Scaled Event Marketing, Paid Acquisition, and Marketing Automation channels to replace Outbound Sales 
December 2015July 2017

Senior Marketing Manager

Bench
  • Directly managed a team of marketing specialists numbering anywhere from 3-9 people
  • Managed an annual advertising budget over $1M
  • Grew revenue to $15M
  • Responsible for marketing attribution and analytics and reported directly to executive leadership
Jan 2015Dec 2015

Marketing Operations Manager

Bench

As the Marketing Operations Manager I was primarily responsible for developing and implementing an annual marketing strategy, including (but not limited to): bottom-up forecasting, budget allocation, team planning, reporting and analytics.