Download PDF


To make people feel welcome is one of my passions, which I share with the world leader in hospitality, AccorHotels. In our digital world I am challenged to be innovative and to be an expert in my field. I want to constantly grow in knowledge and skills, to be able to understand and predict today’s continually evolving consumer behavior on the internet.

I did my studies, BSBA concentration marketing, in the USA and in South Africa. It was a life changing experience that I benefit from every day in my work. Today I work as a loyalty manager at Accorhotels in Scandinavia and Finland. My tasks are to create a local marketing plan, support and train our hotels on how and why we work with our loyalty, create online and offline communications, analyze campaigns and results. I support and execute central actions. Before joining AccorHotels, I worked with marketing and loyalty at Best Western Hotels.

I am a positive, driven, emphatic and organized person with a passion to travel. Of course, I enjoy digital marketing and am excited to see how the digital world will develop in the years ahead.

In my free time I travel as soon as a have the opportunity and stay at AccorHotels hotels as much as I can to stay up to date. Of course I am a member of SAS Eurobonus and fly with SAS when I have the opportunity. When I travel, I always bring my running shoes; it is a great way to discover new places plus I love running.

Work experience



Loyalty Manager Scandinavia + Finland

I communicate the Le Club AccorHotels program (AccorHotels loyalty programme) to local hotel teams and to local team in the Scandinavian head office
Define and execute a local marketing plan for Le Club AccorHotels in Scandinavia and Finland Market analysis of the Scandinavian market, measure and analyze campings and local database
Support and train hotel teams in the Scandinavian market on how to work with and push Le Club AccorHotels
Produce online and offline communication, personlized and segmented e-communication Create offers and campaigns to increase activation of our members
Update our website, and
Produce elite offers and events to recognize and cater to our most loyal members such as elite experiences
Handle operational logistics in local market and ensure central activities are executed well in local markets
Work in close cooperation with the Le Club AccorHotels central team in Paris to communicate about our market, the develoment of campaigns and events with busienss cases and power point presentations
Seek out new local partners to Le Club AccorHotels
Animate existing local partnerships, Finnair
Produce proposal on how Le Club AccorHotels can grow in local market

Best Western Hotels Sverige


Marketing Coordinator

Project leader of our Best Western newsletter, Where to go, prints 30 000 ex
I daily supported our hotels with questions regarding our loyalty program, Best Western Rewards
I updated and developed our website, and 
I developed and managed the digital communication with our Best Western Rewards members and guests, mainly through e-mail
I administered and developed our facebook page Best Western Sverige

Manpower AB


Marketing Assistant

Consultant as a marketing assistant at Bristol Myers Squibb, Best Western Hotels, Peab AB

Fujicolor Sverige AB



Administered accounts receivables, photo dealers, credit rating, invoicing and collections
Improved communication skills and problem solving in daily customer contact with photo dealers, for example Coop and Expert
Improved the ability to prioritize when involved in projects to increase efficiency concerning accounts receivables, analyzed and improved processes and routines


IHM Business School


Digital Marketing

Crash course in digital marketing in topics such as, search optimization, search marketing, email marketing, display advertising, mobile marketing, social media, analytics, strategy and planning, laws & guidelines

Berghs School of Communication


Marketing on the internet

Course - marketing on the internet

Western New England University


Bachelor of Science in Business Administration concentration Marketing

Cum Laude
Best outstanding full-time student in marketing
Alpha Lamda Delta

University of Stellenbosch


Bachelor of Science in Business Administration

I studied one semester in Stellenbosch, South Africa, a great experience and country.


Top Skills

Swedish - Native
English - Fluent
French - Elementary proficiency