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Work experience

Oct 2016Present

Marketing & Communications Lead

AssistiveWare - Amsterdam, The Netherlands
  • Collaborate and work cross-functionally with key stakeholders to gather input and briefs to develop and execute integrated multi-channel communication strategies that support the business objectives
  • Create a customer-centric approach, leveraging customer data and analytics
  • Define and manage positioning, messaging and brand identity
  • Champion the brand across the organization to ensure consistency
  • Implement and supervise the global digital marketing strategies and channels
  • Monitor and track communications performance, identifying areas for improvement, using data analysis and customer insight 
  • Manage and report on investments and budget
Jan 2016Sept 2016

Content Marketing Specialist

AssistiveWare - Amsterdam, The Netherlands
  • Deliver an effective content marketing strategy and initiatives to drive traffic, engagement, and leads
  • Create, curate, and manage all published content on social channels and blog
  • Optimize content to follow SEO best practices
  • Manage creative resources including internal and external writers, graphic designers, photographers and filmmakers
  • Liaise with key partners to maximize opportunities through consistent brand content
  • Design, create and manage online and offline campaigns
  • Monitor the success of content efforts and interpret data to inform the content roadmap moving forward
    Mar 2015Dec 2015

    Social Media & PR Marketer

    Easytobook - Amsterdam, The Netherlands
    • Grow brand awareness
    • Create, curate, and manage all published content on social channels and blog
    • Monitor, listen and interact with users
    • Conduct online advocacy and open stream for cross-promotions
    • Design, create and manage promotions and social media ad campaigns
    • Analyze, review, and report on the effectiveness of campaigns
    • Map out and contribute to the inbound marketing strategy
    • Conduct competitive analysis
    • Work closely with external partners and vendors to maintain support and keep up to date on new features and product capabilities

      Digital Marketing Manager

      Hydra Digital - Madrid, Spain
      • Responsible for identifying areas of improvement and creating innovative social media strategies
      • Coordinating, executing, tracking and delivering various projects leading to changes and improvements in business processes
      • Deliver analytics-driven insights to the business teams
      • Coordinate digital analytics activities
      • Manage the reporting and performance analysis for the online marketing channels
      • Provide trending reporting
      • Lead and manage a team of analysts


        Social Media Coordinator

        ShesConnected - Toronto, Canada
        • Responsible for developing market research projects and communicating issues, opportunities for growth and other insights to the customer
        • Connecting with customers in creative and proactive ways
        • Word of mouth marketing including developing, tracking and reporting online outreach strategies and identifying and engaging key influencers
        • Additionally responsible for managing, maintaining and developing social networks to ensure their continued success 

        Promotions Buyer

        Arbora & Ausonia - Barcelona, Spain

        Junior Product Manager

        Imdega - Barcelona, Spain


        August 2019

        Growth Hacking Course

        Growth Tribe
        April 2018

        Service Design Fundamentals Training

        Design Thinkers Academy Amsterdam
        June 2017

        Customer Journey Mapping

        Design Thinkers Academy Amsterdam
        Aug 2016

        Marketing Analytics

        University of Virginia on Coursera
        Oct 2014

        Web Analytics Certificate

        EOI - Escuela de Organización Industrial
        Mar 2010Oct 2010

        English Language Studies & Media and Marketing Certificate

        International Language Schools of Canada

        Master in Marketing Direction

        EAE Business School - Universitat de Catalunya

        BSc (Hons) Business Administration

        Instituto Tecnologico de Santo Domingo