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Summary

Marketing executive with a proven track record for producing successful brand-building and acquisition campaigns with measureable results. Range of expertise includes new business development, product launches, customer acquisition, retention, website design, social media, and project management. Leadership and management expertise includes developing talent with a commitment to furthering the careers of those under my leadership while also delivering positive outcomes for the business.

Work experience

2018-07present
TIAA

Product Marketing Consultant

  • Spearheaded the development of an integrated marketing strategy, messaging strategy, and call to action for participants nearing retirement which resulted in 15% increase in annuitizations.
  • Led concurrent marketing campaigns targeting institutions and retail consumers - Managed project plan and budget from start to finish.
  • Collaborated with product development team to modernize and update online engagement tools and field marketing materials.
  • Built out a culture of robust data collection and A/B testing to improve campaign performance leading to an average improvement of 66% from campaign start to campaign end.
  • Managed cross-functional integration with Marketing partners including: Digital, Creative Services, Agencies, Legal & Compliance, Brand, Internal Communications to generate dynamic marketing content and communication tools.
2013-112017-06
AXA Equitable

Senior Marketing Manager

  • Developed integrated marketing strategies to generate demand and drive growth in the employer sponsored small business and government segments resulting in a yearly revenue increase of $3.1M through increased engagement.
  • Created and managed email marketing campaigns that have been on target.
  • Working with the analytics team to track and report on the results of each campaign and implement optimizations to achieve goals leading to an ROI of 40% for every dollar spent.
  • Implemented field facing promotional and marketing campaigns exceeding sales targets by 28% in 2016 through increased engagement.
  • Partnered with IT and the Digital team to launch the redesigned employer sponsored webpages on axa.com which improved click through rate by 4%.
  • Served as marketing's central point of contact and relationship manager across the organization and distribution network ensuring alignment of marketing strategies with business objectives and driving initiatives.
2006-102013-09
AMERIPRISE FINANCIAL

Marketing Director

  • Directed integrated marketing and communications strategies for full suite of deposit, credit cards, home lending, and the Ameriprise Rewards program that were on target and within budget and helped drive Ameriprise Bank to a $60MM profit center within 5 years.
  • Led multi-channel campaign programs from design and development through execution and measurement for loyalty and retention of new Ameriprise MasterCard credit cardholders increasing consumer credit card business by 125% above goal.
  • Drove the implementation of direct mail and online acquisition programs which led to a 75% increase in advisor credit card sales.
  • Deepened advisor engagement of bank products by implementing event and sweepstakes marketing promotions to financial advisors, internal sales force and distributors.
  • Implemented credit card product lifecycle campaigns such as activation, spend and utilization campaigns resulting in an average rate of 70% active cardholders and over $200mm in outstanding balances.
2003-062006-10
ADP RETIREMENT SERVICES

Marketing Director

  • Managed a staff responsible for the development and implementation of multi-channel acquisition campaigns to generate leads which resulted in an increase in lead volume of 150% over previous years' lead activity.
  • Directed the development of sales tools such as product brochures, training materials, communication collateral to increase engagement of field and internal sales force.

Skills

Marketing Strategies
Digital Marketing
Campaign Management
Product Marketing
Marketing Analytics
Project Management

Education

Pace University - Lubin School of Business

MBA: Marketing Management

New York University

Continuing Education Certificate in Marketing/Advertising

New York Institute of Technology

BS: Hotel / Restaurant Administration