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Summary

Community Strategist and Manager with nearly 20 years experience across diverse industries including gaming, tech, automotive, IT, and AI/Artificial Intelligence. Expertise in both strategic planning and day-to-day execution. Over 10 years experience working with C-suite and executive management to define and report on community-driven business impact. I turn users into super-users.

Work Experience

Community Advocacy Manager

Oct. 2022Current
Intel (contracted via TeamPeople)

Co-founded the Community Center of Excellence, driving alignment and consistency in community initiatives by setting  standards and defining strategy across all of Intel's business units.

  • Maintained a 98% satisfaction rate and an 80% adoption rate for solutions delivered. Saved partners 35% in budget quarter over quarter. 
  • Developed and executed the Reddit AI Community Outreach Strategy for the global Intel brand, increasing platform visibility by 46%.
  • Defined and implemented the 2024 Community Strategy for Intel's CCG Commercial Group, organizing collaboration across international stakeholders.
  • Co-authored the 2024 Intel Global Community Strategy and the Intel Global Community Playbook, a shared resource for community management best practices across the company.

Strategic Consultant

Aug. 2020Oct. 2022
Freelance
  • End-to-end management of customer relationships in live beta program for Structure.fi, a DeFi app.
  • Complete strategic audit of Gamerspeak.io, a turnkey community solution for mobile games.
  • G2M strategy and roadmap for Sembly, a social platform focused on trust and collaboration.
  • Complete strategic audit of TONIT, the #1 motorcycle community.

Sr. Community Engagement & Strategy Lead

Nov. 2019Aug. 2020
Cardano Foundation

Non-profit open source foundation supporting the first third-generation blockchain and cryptocurrency technology.

  • Launched Phase 2 of the Cardano Ambassador Program, incorporating more than 50 ambassadors across 30 countries and producing content in more than two dozen languages.
  • Piloted 3rd-party relations program, now the Foundation's largest source of clicks, on zero budget.
  • Directed "Stake Pool School," an educational email course for network operators, in just six weeks from inception to delivery. Generated over 3000 sign-ups and outperformed more expensive activations.
  • Managed an international team of 7 community managers.

Sr. Community Manager

Nov. 2018Aug. 2019
Spiceworks

Digital tools and support community for IT Professionals.

  • Ran a team of 14 community specialists.
  • Acted as the product owner in planning meetings, and built training for Spiceworks employees to participate.

Community/Account Manager

Mar. 2015Nov. 2018
Toyota North America

Owned the Toyota Mirai Turning Point campaign, supporting the first commercially available hydrogen fuel cell vehicle.

  • Operated a private forum for hydrogen fuel cell owners with more than 3000 members.
  • Extended contract 2 additional years after planned expiration because of the value generated.

SMB Community Success Manager

Jan. 2014Mar. 2015
Google

Co-created the Google Small Business Community, Google’s first officially-branded community on Google+.

  • Grew the community from zero to 300,000 SMBs in less than a year.
  • Conceptualized and led the Advisor Program, empowering 14 agency partners to provide content and support to SMBs.
  • Represented the Google brand in live interviews, webcasts, and other video content.

Community Manager/Content Marketing/Customer Success

Sep. 2013Jan. 2014
Sourcebits

Mobile web/design studio developing products including Twine (a dating app) and Never Ever (a mobile game).

  • Content marketing and social media marketing to redefine the Sourcebits brand identity.
  • Marketing, email, social media, community, and customer support for Twine, including ZenDesk and Tender.
  • Community/user acquisition plan for Never Ever, including selection/implementation of community platforms and Kickstarter management.

Community Analyst/Manager

Jan. 2011Jun 2013
Zynga

Pioneer in online casual gaming via Facebook and mobile.

  • Led community for Empires & Allies and CoasterVille, top-3 games with over 7 million daily active users.
  • Invented new best practices for community management and social media publishing across all teams.
  • Promoted three times in less than 2 years.

Head of Community/Content

Jan. 2006Jan. 2011
Wowhead.com

The biggest MMORPG fan website in the world, with 300 million monthly pageviews and 7 million unique users.

  • Invented a new system of ad tracking which immediately doubled site revenue.
  • Tripled overall site traffic. 
  • Popularized the "Powered by Wowhead" program, increasing Google PageRank by two points.
  • Conceived and executed every content and community initiative for the whole site, including forums, news and editorial content, contests, advertising activations, game guides, and site features.
  • Supervised a team of 30+ rotating volunteer editors, moderators, and content creators.

Other Projects

  • Future20 World Build, UCSD Culture & Policy Incubator - Contributor/Speaker
  • Pixels Bar and Game Lounge, Gaming events company - Co-founder
  • ASEK Core ARG, UCLA Media Department with Flint Dille - Contributor

Consulting Clients

Education

Marketing & Communications

20092010
Ashford University