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Design leader with a flair for visual design, user experience, analytics, and people management. Over 10 years of professional experience shipping customer-facing design experiences for brands like Amazon, Target, The Hindu, Business Line, and Sportstar. 

Work experience

May 2021Present

Senior Manager (Associate Creative Director) - Digital


Leading a digital creative team of 15+ Senior Art Directors, Art Directors and Production Designers for and Circle. Focusing on advancing and executing creative strategy to drive differentiated guest (customer) experiences.

  • Collaborating with US based marketing partners to drive end to end creative campaigns for retail categories like Deals, Books, Music, Movies, Furniture, School and Office Supplies, Health, Household Essentials, Apparel, Intimate wear, Kids and toddler wear.
  • Driving style guide creation and execution for wide variety of digital business use cases for seasonal events.
  • Leading creative strategy and execution for Target Circle loyalty program. Worked on omni channel campaigns, where we conceptualised video, digital and print creatives for paid and organic channels.
  • Working on optimising and automating creative delivery via CMS innovation programs.

July 2017May 2021

Design Manager


In my capacity as Design Manager for Amazon, I collaborate, lead, Art direct, and manage a team of global multidisciplinary designers who craft experiences across platforms. The team is made up of innovative problem solvers with expertise in branding, print, digital, motion, user experience, branded events, and other design-related creative work. I have extensive experience in setting up design processes that help deliver high-quality design solutions for Amazon's customers worldwide.

  • Lead and coached a team of 10+ designers handling visual design for India and North America marketplace, delivering 30K+ assets for critical marketing campaigns YoY.
  • Set up an internal creative team handling UI/UX, Print Design, Video Pre-production, and Branding workstreams within Amazon
  • Involved in monitoring CX/UX of retail storefronts & campaign performance analysis, built internal tools for data visualization
  • Building scalable style-guides and design guidelines to standardize the use of typography, product imagery, and brand assets to deliver a consistent design experience for customers.
  • Working with global Design Technologists to build automated design solutions based on regional marketplace customer preferences. Drove 50% Design Automation for IN Prime Day 2020.
  • Art and Creative direction for campaigns for teams like Amazon Prime, Private brands, AWS & Restaurants
  • Hired and mentored creative talent, involved in hiring contract designers for peak sale events
  • Project managed and set up design processes to enable successful design experiences for priority sale events like Prime Day, Black Friday, Cyber Monday and Great Indian Sale 

June 2015June 2017

Asst. Product Manager

The Hindu Group
  • As a product owner, launched, online version of The Hindu group’s legendary Sportstar magazine
    • Conceptualized and implemented a mobile-first responsive approach in the launch of two full-fledged portals
    • Consistently increased month on month - pages per session by 10% while maintaining a bounce rate below 33%
    • Scaled up the usage to 4 Million monthly page views in 4 months by optimizing the digital marketing mix
    • Won the WAN-IFRA Digital Media Awards 2016 & 2017 for reader engagement and Best sports/lifestyle website in South Asia
  • Conceptualized, designed &launched from scratch, thRead, the official blog of The Hindu in tight deadlines
  • Reduced the bounce rate by 50%, 46%, 28% for the cinema, entertainment and business section respectively in

Product Strategy, User Research & Product Analytics

  • Liaised with the Editor, Business Head (digital), CEO in formulating a strategy for our web and m-site properties
  • Analyzed customer behavior using clickstream data and come up with actionable insights to monitor post go the live performance of the product and enable further optimization
  • Self-learned implemented and delivered hands-on results in various tools like Google Analytics, Flurry, Crazy egg, Convert, Google experiments, Survey Gizmo, Redmine

Project & Team Management

  • Conducted user research, ideation, wireframing, documentation, UAT to ensure successful product launch
  • Organized daily stand up meeting with the development team, 3rd parties, server team in ensuring the portal is released within the timelines using scrum methodology
  • Oversaw the migration of all Hindu group apps from a 3rd party vendor to in house and managed the 3rd party development

Product UI/UX

  • Created wireframe / low fidelity / hi-fidelity prototypes using tools like UX-Pin, Invision app, etc. This process involves handling information architecture and interaction design.
  • Used Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver) in creating designs across various Hindu portals
Jun 2012May 2015


Waltz Media
  • Led a 6-member design and development team and successfully released 30+ web, mobile and print projects.
  • Conceptualized and launched, D.R.Congo’s first responsive news and classifieds portal.
  • Conceptualized and launched, an innovative and affordable platform where small businesses could maintain a web presence.
  • Increased home delivery lead generation by 65% for a leading Fast food restaurant chain based in D.R.Congo
  • Worked with companies across domains like FMCG, Media, Hospitality across geographies – NA, Africa, Middle East, Asia.

Business Strategy, Business Development & Sales

  • Understand client needs and develop attractive and functional digital solutions
  • Optimize revenue channels by introducing add-on services to existing packages
  • Maintain client portfolios and develop contacts in different domains

Product Consulting & Execution of new initiatives

  • Set various design themes and define design approach for projects
  • Conceive and oversee the development of in-house web products

General management & HR

  • Create and optimize work-flow with daily scrum calls
  • Initiate team building activities



Bsc. Multimedia

IMAGE - Institute of Multimedia Arts and Graphic Effects, Annamalai University

User Experience Research and Design Specialization

University of Michigan

Bio data

Name: Manish Muralidharan

Sex: Male

DOB: 08/08/1993

Nationality: Indian

Address: 2A, Lovedale Apartments, Kottapuram Road,

Thrissur, Kerala. Pin: 680004

Languages known: English, Hindi, Malayalam, Tamil