Senior Manager (Associate Creative Director) - Digital
Leading a digital creative team of 15+ Senior Art Directors, Art Directors and Production Designers for Target.com and Circle. Focusing on advancing and executing creative strategy to drive differentiated guest (customer) experiences.
- Collaborating with US based marketing partners to drive end to end creative campaigns for retail categories like Deals, Books, Music, Movies, Furniture, School and Office Supplies, Health, Household Essentials, Apparel, Intimate wear, Kids and toddler wear.
- Driving style guide creation and execution for wide variety of digital business use cases for seasonal events.
- Leading creative strategy and execution for Target Circle loyalty program. Worked on omni channel campaigns, where we conceptualised video, digital and print creatives for paid and organic channels.
- Working on optimising and automating creative delivery via CMS innovation programs.