Martin Akopian

Working on SpringBME - the Enterprise SaaS platform for iGaming industry. The system includes all the components needed for creating, launching and managing the projects. SpringBME automates product's delivery process by means of back-end to back-end connection with product teams.

Among other achievements data collection, reporting and logging mechanisms have been upgraded during the first two quarters of 2021.

Main responsibilities:

• Strategic management
• Roadmap management
• Product and UI/UX requirements development
• Delivery process management
• User data collection and analyses

Course: Product Management
Faculty: Applied Mathematics and Informatics
Duration: 1 semester

I have been working on product positioning and marketing strategy development, took the responsibility for all the visual materials (mock ups, banners, presentations etc.) User base has been increased by 40% as a result of delivering new features based on performed market research and 6 month long marketing campaign.

Main responsibilities:

• User Experience related requirements development and communication within the team and company.
• Product positioning development and communication with operation and marketing departments, partners and top management.
• Visuals requirements development and design process management.
• Cross department communication and training (Sales, B2C marketing, B2B marketing, Legal etc.)
• Feedback collection and analyses

I have founded and managed a Digital Marketing department at NDigitec that was covering SMM, SEO, SEM, e-mail marketing and more. The team of 5 marketing executives, 2 content managers and graphic design has been working on internal and external projects.

The revenue of the internal e-commerce project has been doubled by launching traffic generation campaigns, content optimization and UI/UX improvements.

Main responsibilities:

• Plan and manage the work of department, including budgeting
• Manage internal communication within the business units ( Sales, Design, Development )
• Negotiate external projects digital marketing requirements with potential clients
• Company projects positioning development ( Strategic management, White papers, Press releases )

Increased company projects' portfolio by 200% over the year by setting up cross platform campaigns using SMM platforms, search engines and e-mail marketing.

The company has been specialized in Real Estate investment projects. I was involved in market research, development of traffic generation campaigns and lead management.

Main responsibilities:

• SMM campaigns management ( Buffer, Facebook Business Suite)
• Content management, SEO and SEM (AdWords, Yandex.Direct)
• E-mail marketing campaign management ( GetResponse )
• Feedback collection mechanisms setup
• Data collection and analyses

Course: Master in Management, International Business

WAS: 8.3 out of 10.0

• Title of Bachelor Thesis: Solving of Semi-Elliptic equations with method of Galerkin
• Bachelor Thesis final grade: 95 out of 100