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Mary Lamberti

Senior Marketing Campaign Project Manager I Years of experience in Financial Services and Insurance Industries I Agile Marketing Expert I Strategic Campaign Project Management I Stakeholder Engagement

Summary

Senior Marketing Campaign Manager who thrives on building strong relationships that create collaborative environments and trust that brings together diverse perspectives and drives consensus to achieve meaningful change. With a proven track record of successfully managing teams on various marketing campaigns, leverages marketing analytics to inform decision-making and drive better outcomes. Fosters a culture of teamwork to collaboratively implement innovative and transformative enterprise marketing solutions.

Skills

 B2B Marketing Campaigns, B2B2 Marketing Campaigns, Project Management, Executive Leadership Management, Project Planning, Cross Functional Collaboration, Marketing Strategy collaboration , Team Oriented, Agile Project Management, Years of experience in Financial Services and Insurance Industries, Strategic Campaign and Project Management, Stakeholder and Sales Engagement

Work experience

Bloomberg, New York, NY
May 2024Current

Global Marketing Manager

  • Leading sales enablement strategic initiatives in North America for buy-side and sell-side sales teams, by building relationships to work with sales leadership to determine sales enablement priorities with alignment to business and marketing objectives in a fast-paced environment
  • Point of contact on the implementation and execution of strategic omnichannel marketing creative programs and engagement events aligned with Bloomberg's financial solutions businesses for Global Data, Economics, and Mortgages product offerings, managing projects and deliverables
  • Cross-functional coordination with internal and external stakeholders, including an in-house agency, globally to build and execute on global marketing programs

    Project Management Results:  While the target goal is 50% event attendance, actual results approached a level of 60- 65% attendance engagement

    Skills: Marketing strategy and planning, Project management, Leadership and relationship management, Digital communications marketing (webinars/ virtual events, email marketing, social media, web content management etc.), Traditional marketing (in person global events, brochures, fliers, etc.), Campaign management, Client engagement, Sales enablement
Prudential Financial; Newark, NJ
5/20185/2024

Senior Marketing Campaign Manager

  • As a Senior Marketing Campaign Manager, I led the development and execution of cross-channel integrated marketing campaigns and complex projects for B2B2C and nontraditional partnerships in the life insurance industry with a team of 8-12 cross-functional internal and external stakeholders that contributed to $205 million in sales for individual life insurance products. My approach resulted in a 10% increase in collaboration effectiveness of marketing efforts.

Prudential Financial; Newark, NJ
6/20121/2022

Project Business Analyst

  • Independently worked with 6-8 business areas(ie Legal Compliance, Developers, Product,
    Compliance) to document the business case and sources of value for the initiative
  • Developed a deep understanding of current business processes within each business area to establish partnerships for development
  • Executed the development of a roll-out plan based on business defined information
    architecture
  • Collaborated with the Product Owner on the Agile team in capturing and translating data for
    acceptance
  • Defined metrics used to track success of the team in the future (Kpis)
  • Managed and organized various teams of resources to develop business/initiative needs (e.g., customer interviews, run workshops)
Prudential Financial; Newark, NJ
10/20125/2018

Account Representative

  • Supervised 3-4 integrated, large campaign timelines supporting multiple areas which
    include , Product, Digital Marketing and Advertising Agency. Ensured alignment of marketing
    managers and creative services to foster collaborative working relationships to lead projects
    for tight deadlines.
  • Identified strengths of project team members to ensure optimal assignment of project
    plans.
  • Anticipated threats to campaign goals, offered solutions to business partners, and
    collaborated with and advise peers and senior leaders on solutions.
  • Participated in a 9-month program piloting Agile methodology to develop several new
    product ideas and ways to reduce time to market approved products.
  • Directed multiple project timelines coordinating assets through development in support of 3-4 integrated campaigns to drive growth and drive awareness throughout the year.
USADATA; New York, NY
1/20125/2012

Marketing Manager

  • Managed the development and growth of key accounts through multi-channel marketing
    initiatives.
  • Partnered with internal and external resources throughout the life of each marketing
    campaign, from planning and design to execution and analysis.
  • Created and maintained monthly marketing calendar to report on schedule
Vanguard Direct; New York, NY
2009-012012-01

Marketing Coordinator

  • Supervised the creation of content development strategies and related collateral from
    conception through execution.
  • Led successful print, digital, and video campaigns for wide-ranging clients in the fields of
    healthcare, finance, education, nonprofit, and government.
  • Established in collaboration with a 7-member social media committee to execute marketing
    strategy for company’s blog using Wordpress.
  • Implemented best practices and employee guidelines within company employee manual
    and documentation
Vanguard Direct; New York, NY
7/20081/2009

Production Coordinator

  • Managed the budgets, schedules, and print production of ad hoc projects and marketing
    collateral including direct mail packages, stationery systems, brochures, and CDs.

Education

Kean University

Masters of Science in Graphic Communications Technology Management

Rhode Island College

Bachelor of Arts in Communications in Graphic Arts

Achievements

  • Recipient of LIMRA's 2017 Pearl Award for Masterpiece of Love
  • Recipient of Prudential Financials' "Think Differently" Award

Certifications

  • MIT Interpersonal Communication: Strategies for Executives 10/2020 - Present
  • DMA Certified Marketing Professional (DCMP) 10/2015 - Present
  • Agile Marketing Certification (ICP-MKG) 01/2018 - Present

Program Proficiency

Project Management Software: Adobe Workfront, ASANA, Aprimo
Canvas, Stensul, Wordpress, Bizzibo, Market Partner