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Mary Lamberti

Senior Marketing Campaign Project Manager I Years of experience in Financial Services and Insurance Industries I Agile Marketing Expert I Strategic Campaign Project Management I Stakeholder Engagement

Summary

Experienced marketing campaign management professional with over 11 years in campaign management, sales enablement, and multi-channel marketing. Skilled in project planning, Agile methodology, and cross-functional collaboration. Successfully contributed to $205 million in life insurance sales and improved collaboration effectiveness by 10% in just 6 months. 

Skills

 B2B Marketing Campaigns, B2B2 Marketing Campaigns, Project Management, Executive Leadership Management, Project Planning, Cross Functional Collaboration, Marketing Strategy collaboration , Team Oriented, Agile Project Management, Years of experience in Financial Services and Insurance Industries, Strategic Campaign and Project Management, Stakeholder and Sales Engagement

Work experience

Bloomberg, New York, NY
May 2024Current

Marketing Manager

  • Leads sales enablement initiatives aligned with strategic marketing objectives, collaborating with market specialists and sales leadership to enhance campaign effectiveness.

  • Manages a team of marketing and business stakeholders for BNEF (Bloomberg New Energy Finance) website redesign, increasing efficiency by 5% within 2 months of establishing business partnerships and client services targeting a Spring 2025 release.

  • Within first 3 months, asked to analyze existing processes for improvements to briefing process to increase program efficiency and collaboration.

  • Facilitates seamless execution of  marketing requests through effective cross-functional collaboration, resolving issues across teams to ensure successful delivery of marketing tactics.

  • Leads the implementation and execution of strategic omni-channel marketing campaigns, engagement events and marketing collateral, aligned with Bloomberg's financial solutions businesses for Data, Economics, and Mortgages product offerings and marketing budgets.
Prudential Financial; Newark, NJ
5/20185/2024

Senior Marketing Campaign Manager

  • Led the project planning and implementing of cross-channel integrated marketing campaigns and complex projects within marketing operations team. Project management directly contributed to $205 million in sales for individual life insurance products, resulting in a 10% increase in collaboration effectiveness of marketing efforts.

  • Mentored and trained new employees on processes and project delivery as requested. Provided feedback on resourcing of new hires as needed, analyzing processes and methods for areas of improvement.

  • Using Agile methodology, enhanced journey refinement and alignment through comprehensive project execution plans in Workfront, covering scope development, content creation, and journey deployment.

Prudential Financial; Newark, NJ
6/20121/2022

Project Business Analyst

  • Managed 6-8 internal key stakeholders (ie regulatory Compliance, Developers, Product, Compliance) to create documentation of the business case and sources of value for the initiative.
  • Developed a deep understanding of current business goals and processes within each business area to establish partnerships for development.
  • Executed the development of a roll-out plan based on business defined information architecture.
  • Captured and translated data for acceptance by team within an Agile environment.
  • Defined measurable KPIs used to track success of the team in the future.
  • Managed and organized various teams of resources to develop business goals with a customer- centric mindset (e.g., customer interviews, run workshops)
Prudential Financial; Newark, NJ
10/20125/2018

Account Representative

  • Supervised 3-4 integrated, large campaign timelines supporting multiple areas which include Product, Digital Marketing and Advertising Agency. Ensured alignment of marketing managers and creative services to foster collaborative working relationships to lead projects for tight deadlines.
  • Identified strengths of project team members to ensure optimal assignment of project plans.
  • Anticipated threats to campaign goals, offered solutions to business partners, and collaborated with and advise peers and senior leaders on solutions.
  • Participated in a 9-month program piloting Agile methodology to develop several new product ideas and ways to reduce time to market approved products.
  • Directed multiple project timelines coordinating assets through development in support of 3-4 integrated campaigns to drive growth and drive awareness throughout the year.
USADATA; New York, NY
1/20125/2012

Marketing Manager

  • Managed the development and growth of key accounts through multi-channel marketing initiatives.
  • Partnered with internal and external resources throughout the life of each marketing campaign, from planning and design to execution and analysis.
  • Created and maintained monthly marketing calendar to report on schedule.
Vanguard Direct; New York, NY
2009-012012-01

Marketing Coordinator

  • Supervised the creation of content development strategies and related collateral from conception through execution.
  • Led successful print, digital, and video campaigns for wide-ranging clients in the fields of healthcare, finance, education, nonprofit, and government.
  • Established in collaboration with a 7-member social media committee to execute marketing strategy for company’s blog using Wordpress.
  • Implemented best practices and employee guidelines within company employee manual and documentation.
Vanguard Direct; New York, NY
7/20081/2009

Production Coordinator

  • Managed the budgets, schedules, and print production of ad hoc projects and marketing collateral including direct mail packages, stationery systems, brochures, and CDs.

Education

Kean University

Masters of Science in Graphic Communications Technology Management

Rhode Island College

Bachelor of Arts in Communications in Graphic Arts

Achievements

  • Recipient of LIMRA's 2017 Pearl Award for Masterpiece of Love
  • Recipient of Prudential Financials' "Think Differently" Award

Certifications

  • MIT Interpersonal Communication: Strategies for Executives 10/2020 - Present
  • DMA Certified Marketing Professional (DCMP) 10/2015 - Present
  • Agile Marketing Certification (ICP-MKG) 01/2018 - Present

Program Proficiency

Project Management Software: Adobe Workfront, ASANA, Aprimo
Additional Programs: Canvas, Stensul, Wordpress, Bizzibo, Market Partner, Excel, Hive 9, Bloomberg Terminal, Microsoft Office, MS Teams