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Summary

Accomplished retail marketing leader offering over 20 years of corporate and entrepreneurial experience in retail marketing and account management.  Creative and highly collaborative marketer with expertise in merchandising, project management, and multi-tiered marketing. Adept at working effectively to achieve goals with large cross-functional teams and external partners.

Core Competencies

  • Retail Marketing & Operations
  • Marketing Strategy & Execution
  • Merchandising
  • Project Management
  • Product Marketing   
  • e-commerce     
  • Small Business 
  • Relationship Building
  • Account Management

Professional Experience

2018Present

Marketing and Small Business Consultant

Self-employed

Provide comprehensive retail marketing and small business consulting services to clients across various industries.

  • Develop and implement effective marketing strategies to drive customer acquisition and retention.
  • Offer expert guidance on small business strategy, project management, and operational efficiency.
  • Collaborate closely with clients to understand their unique needs and tailor solutions to meet their specific goals.
  • Deliver actionable recommendations and insights to optimize business performance and maximize profitability.
  • Utilize strong project management skills to ensure timely and successful execution of client initiatives.

Currently supporting Pebblebee (since Feb 2022) focusing on sales, channel marketing and development, new product launches, product marketing, and marketing strategy. Launched new website in tandem with new product launch, created merchandising for all retailers, developed product messaging, created master product attribute document, and developed pricing, channel strategy. 

20192020

Channel Marketing Manager

August Home

Managed channel marketing for hardware, online, big box, club, and regional retail channels in both the US and Canada for August Home, a leader in the Smart Lock industry

  • Developed and implemented standardized and customized merchandising solutions for retail partners in the US and Canada, optimizing costs and enhancing product visibility in stores.
    •  Achieved a significant increase in merchandising compliance at a major US retailer, rapidly improving from 65% to 95%
  • Oversaw and optimized a yearly channel budget of $2.5M, including MDF, merchandising, 3PL, marketing, and agency budgets, ensuring efficient allocation of resources and maximizing ROI.
  • Collaborated cross-functionally with marketing, sales, creative, product teams, agencies, and retailers to develop and execute impactful long-term, short-term, and product launch programs, resulting in increased sell-through and market share.
  • Implemented proactive measures to address inventory overages and end-of-life products, minimizing financial losses and maintaining optimal inventory levels.
  • Streamlined content systems such as Salsify and CNET vendor portals, as well as multiple retailer content portals, ensuring accurate and up-to-date product information across all channels.
20112018

Co-Founder/Owner

RoJo Retail Marketing Group, LLC

Co-Founded and operated profitable, service-based business that provided strategic marketing direction and project execution for aspiring and established, national and international brands and retailers.

  • Propelled revenue for clients by evaluating the market and providing innovative and exclusive retail opportunities.
  • Increased sales by 5% for major appliance manufacturer within a major big box retailer during retained time frame.
  • Maximized large and small marketing budgets for a variety of clients within the Consumer Electronics industry and beyond. Projects included packaging, large and small scale merchandising, marketing planning, and much more.
  • Sourced, hired, and developed highly skilled staff to support company growth.
  • Certified by the WBENC - The largest certifier of women-owned businesses in the US
20162018

Co-Founder/Owner

Willa June Apparel + Home

Created, launched, and sold profitable women's clothing and accessory boutique in a growing, under-served area. Achieved significant profits within the first year. 

  • Developed and maintained a branded, transactional Shopify website, multiple social media channels, content creation, and other digital marketing and campaign elements.
  • Scouted, designed, and executed attractive, new construction brick & mortar store space.
  • Bought and managed inventory with a focus on maximizing profitability.
  • Created and executed marketing and promotional plans. 
  • Established retail operations and standards.

20042011

Advertising and Promotions Manager

Sony Electronics

Managed retail marketing, advertising, promotions, and merchandising for Sony Electronics' largest retail account, Best Buy.

  • Optimized return on Sony-provided Marketing Development Funds (MDF) via exceptional marketing planning, negotiation, relationship management, and detailed communication.
  • Executed multiple national marketing programs including advertising, digital programs, and complex in-store merchandising on a national level.
  • Expanded promotional and educational efforts into new markets to capture incremental sales.
  • Managed annual $3M+ merchandising budget.
  • Sourced, hired, and developed direct report. 
  • Won multiple "best in class" merchandising awards including "Popai" and "Design of the Times".
  • Earned a Sony "Top Performer" award in 2008.
20032004

Internet Marketing Consultant

Thomson - A West Company

Created effective online campaigns and promotions to market multiple product lines, resulting in increased sales and site traffic. 

  • Developed promotional calendar, implemented direct mail, email, and revenue generating CRM web campaigns, edited all copy for homepage features, email, landing pages, billing inserts, direct mail, and other promotional material. Provided ROI analysis.  
  • Continually created and streamlined processes and improved relationships between strained business units to increase production. 
  • Maintained website including troubleshooting, search engine optimization, research, and proofing.
20012003

Associate Online Product Manager

Musicland Group

Managed merchandising and marketing for hardlines, gaming and trend categories on Musicland's three branded websites: Sam Goody, Suncoast, and Media Play.

  • Promoted within four months of hire.
  • Worked closely with internal and external teams to create and launch three new, branded websites in 100 days.
  • Increased specific category sales by over 300% in one year.
  • Created and implemented online promotions, maintained multiple product lines, developed promotional bi-weekly email campaigns, created online content, and wrote descriptive copy for website, inserts, flyers, and other promotional material.
  • Determined pricing strategies, electronic image process, and analyzed and optimized website traffic and performance. 

Education

19972001

Bachelor of Arts Degree

Gustavus Adolphus College

Major: Communications Studies

19992000

Studies Abroad

Gustavus Adolphus College

Paris, France. January 1999.  American Writers in Paris: A study of ex-patriots.

London, England.  January 2000. National Identity of London: a study of intercultural communication and the international nature of public policy deliberation.