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Skills

Writing/Creative

Creative Direction, Brand Strategy, Brand Communications, Narrative Development, Senior Copywriting (B2B, B2C, P2P), Marketing, Advertising, Ghostwriting, Scripting, Editing, All style books

Professional

Entrepreneurship, Project Management, Event Planning, Research, Administrative Management, Leadership, Impact Evaluation, Time Management

Personal

TCommunication, Creativity, Innovation, Motivation, Autonomy, Relationships, Critical Thinking, Multitasking

Technical

Office 365, Google Suite, Adobe Suite, Social Media, Web Design (Squarespace, WordPress, Webflow, Figma), SEO, UX, Graphic Design, Management Software (Trello, Slack, Hubspot, Salesforce), Notion

Languages

English (expert)

Spanish + Swedish (basic comprehension)

Summary

I’m an audacious, multi-hyphenate storyteller, writer, creative director, and brand strategist. With 15 years of professional (corporate + freelance) experience in creative direction, narrative and brand strategy, communications, copywriting, graphic design, and project management, I'm a values-driven stroyteller who supports brands by refining their voice and bringing bold ideas and stories to life with intention and impact.

Experience

Freelance Storyteller (Copywriter, Editor, Strategist)
June 2013Present

Senior Copywriter, Senior Brand Strategist

  • Narrative + brand strategy, copywriting, editing + communications across print, digital, video
  • Clients include: Nike, Jordan Brand, Ford Motors, American Red Cross, Ace Hotel, Notre, BRIC, Saint Martin, Echoing Green, etc.
Published Creative Writer, Editor
Aug 2018Present

Medium, Substack, Etc.

A base of over 2,500 monthly subscribers across Medium and Substack. Regularly published through independent publications and essayist platforms:

  • Human Parts, Age of Awareness, Grief Book Club, Babel, and P.S. I Love You.
Gumbo Media, LLC
Sep 2016August 2025

Founder, Creative Director

  • Founder, Creative Director: Guiding vision and growth of a people-first agency
  • Senior Copywriter, Brand Strategist: Leading brand development for 150+ clients since 2018
  • Lead Project Manager: Organizing and leading teams across 50+ client projects. Managed and supported strategy for communications across our agency and our many clients.
Plenty Consulting
Feb 2016Feb 2017

Consultant - Sales, Brand Development

  • Associate lead for sales pipeline, sales copy, RFPs, large-scale proposals, P2P/B2B.
  • Consultant for brand strategy, program development, copywriting, + communications.
  • Supported 18 prominent institutions: Heifer International, World Wildlife Fund, Invisible Children, Save The Children, No Kid Hungry, AVON Breast Cancer, Tough Mudder, Susan G. Komen, etc.

Education

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