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Skills

Writing/Creative

Creative Direction, Brand Strategy, Narrative Development, Senior Copywriting (B2B, B2C, P2P), Marketing, Advertising, Ghostwriting, Scripting, Editing, All style books

Professional

Entrepreneurship, Project Management, Event Planning, Research, Administrative Management, Leadership, Impact Evaluation, Time Management

Personal

Communication, Creativity, Innovation, Motivation, Autonomy, Relationships, Critical Thinking, Multitasking

Technical

Office 365, Google Suite, Adobe Suite, Social Media, Web Design (Squarespace, WordPress, Webflow, Figma), SEO, UX, Graphic Design, Management Software (Trello, Slack, Hubspot, Salesforce), Notion

Languages

English (expert)

Spanish + Swedish (basic comprehension)

Summary

I’m an audacious, multi-hyphenate creative director, brand strategist, storyteller, and copywriter. With 15 years of professional experience in creative direction, narrative and brand strategy, copywriting, graphic design, and project management, I support brands by bringing bold ideas and thoughtful stories to life through deep intention and community.

Experience

Freelance Copywriter, Editor
June 2013Present

Senior Copywriter, Senior Brand Strategist

  • Narrative + brand strategy, copywriting, editing, and scripting across print, digital, and video
  • Clients include: Nike, Jordan Brand, Ford Motors, American Red Cross, Ace Hotel, Notre, BRIC, Saint Martin, Echoing Green, etc.
Published Creative Writer, Editor
Aug 2018Present

Medium, Substack, Etc.

A base of over 2,500 monthly subscribers across writing ecosystems Medium and Substack. Publishes regularly through independent channels and essayist platforms like:

  • Human Parts, Age of Awareness, and P.S. I Love You.
Gumbo Media, LLC
Sep 2016August 2025

Founder, Creative Director

  • Founder, Creative Director: Guiding vision and growth of a people-first agency
  • Senior Copywriter, Brand Strategist: Leading brand development for 150+ clients since 2018
  • Lead Project Manager: Organizing and leading teams across 50+ client projects
Plenty Consulting
Feb 2016Feb 2017

Consultant - Sales, Brand Development

  • Associate lead for sales pipeline, sales copy, RFPs, large-scale proposals, P2P/B2B.
  • Consultant for brand strategy, program development, and copywriting
  • Supported 18 prominent instutions: Heifer International, World Wildlife Fund, Invisible Children, Save The Children, No Kid Hungry, AVON Breast Cancer, Tough Mudder, Susan G. Komen, etc.

Education

LEADERSHIP