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Matthew P. Hadden

Senior Enterprise Sales and Channel Partnerships Executive | Top 1 Percent SaaS Revenue Leader | 5X Gartner SaaS GTM | AI and Cybersecurity Strategist | Channel Growth and Enterprise Sales Expert

Summary

Senior enterprise and channel sales leader with over 12 years of success scaling revenue across Security Awareness, Human Risk
Managment, Cybersecurity, SaaS, GRC, data security, AI trust, and compliance sectors. Proven record of securing key accounts and
strategic partnerships resulting in 35 million dollars plus in ARR, driving complex enterprise sales cycles, expanding partner ecosystems, no
and executing co-sell strategies. Adept at partner GTM strategy, strategic account expansion, and delivering high-impact growth in
compliance-driven environments.

Key Contributions

Closed $35M+ in ARR across cybersecurity, SaaS, GRC, and compliance sectors through direct and partner-led initiatives.
Captured and displaced 80%+ of a competitive (KNOWBE4) cybersecurity vertical within 12 months, generating $12M+ in new ARR.
Secured $25M+ in enterprise SaaS contracts by leading complex solution sales and strategic account expansion.
Increased inbound lead flow by 300% through strategic partner co-sell and nearbound ecosystem initiatives.
Built and scaled reseller, MSSP, VAR, OEM, and marketplace ecosystems, growing partner-influenced revenue by 30%+.
Accelerated pipeline growth by 5X and consistently exceeded quota attainment (160%-220%).
Reduced enterprise sales cycles by 20% and improved pipeline forecasting accuracy by 25% through MEDDIC and MEDDPICC adoption.
Developed Nearbound technology integration strategies (e.g., Vanta, Rippling) adding $10M+ in new pipeline and boosting inbound deal
flow by 300%.

Work experience

Tynebridge Digital Partners

2025-02present

Fractional Consultant, Strategic Partnerships

Advised Digital Trust VAR startup on a revised GTM and sales motion, leveraging, security awareness, and human risk management both direct and indirect through a modern and broadened partner ecosystem approach with advisory services including cybersecurity,
SaaS, and GRC resulting in new global channel GTM strategy, driving a strong 150% increase to average account ACV within a 2.5 month
runway.

Wizer

2024-012024-08

Vice President, Global Partnerships

Recruited by the founder CEO to convert non-revenue partner accounts and reposition Wizer as a channel leader in human risk
management. Rebuilt and monetized a dormant partner network, including relaunching the cybersecurity insurance partnerships which
accounted for over half of revenue. Developed a segmented model to avoid churn-prone MSPs, installed a partner-first culture through
structured feedback loops, and led the full partner lifecycle--from pre-sales enablement to renewals.

PhishingBox

2020-022024-01

Channel Sales Lead, Strategic Partnerships

Captured over 80 percent of the U.S. auto dealership cybersecurity market, growing sector ARR by 12 million dollars within 12 months.
Built and scaled reseller, VAR, and distribution partner programs, driving a 35 percent increase in partner-influenced pipeline.
Led strategic GTM and ecosystem expansion initiatives achieving 40 percent growth in SaaS adoption across enterprise and midmarket
segments.
Closed 10 million dollars plus in ARR through complex cybersecurity and SaaS enterprise solution sales.

AuditFindings

2021-112024-01

Head of Sales and Business Development

Expanded enterprise client base by 50 percent, generating 2 million dollars plus in new ARR by targeting regulated industry sectors.
Implemented MEDDIC-based sales frameworks, improving forecasting accuracy by 25 percent and reducing average sales cycle times
by 20 percent.
Established new channel alliances that contributed to a 30 percent year-over-year increase in pipeline diversification and ARR.

2018-072021-01

Senior Account Executive

Developed and maintained strong client relationships, leading to a measurable increase in customer retention rates and the successful
acquisition of high-value accounts.

Consistently surpassed sales targets by implementing strategic account management practices, resulting in a significant increase in revenue growth.

2016-012018-07

Account Executive

Cultivated and maintained relationships with clients to drive customer satisfaction and foster long-term partnerships.
Identified and pursued new business opportunities, contributing to revenue growth and achieving sales targets.

2016-012016-07

Sales Development Representative

Conducted outreach activities, including cold calling and emailing, resulting in lead generation and pipeline growth.
Collaborated with sales and marketing teams to qualify prospects, ensuring efficient follow-up that supported conversion into closed deals.

New York Life Insurance Company

2013-012015-12

Insurance Broker

Developed compliance-driven risk mitigation solutions for highly regulated financial markets.

United Bank of Switzerland

2009-012012-12

Private Wealth Management Specialist

Supported high-net-worth client portfolios focusing on governance, compliance, and risk protection strategies.

Education

Bachelor of Science in Human Environmental Science and Business Administration

University of Kentucky August 2005 May 2009-
Bachelor of Science in Human Environmental Science and Business Administration

Core Skills

Enterprise SaaS Sales | MEDDIC & MEDDPICC | Cybersecurity Sales | Strategic Partnerships

Channel Sales Development | Go to Market Strategy | Solution Selling | Key Account Development

C-Level Engagement | Forecasting | Pipeline Generation | Sales Enablement

Complex Sales Cycles | Partner Relationship Management | Sales Process Optimization

Salesforce CRM | HubSpot CRM | Account Mapping | Consultative Selling

Negotiation | New Market Expansion | Cross-functional Team Collaboration

Strategic Account Management | Lead Qualification | Distribution Channel Management

Territory Planning | Co-sell Execution | Nearbound Sales Execution

Executive Visibility | Channel Strategy | Pricing Strategy | Ecosystem GTM Execution

Enterprise GTM Planning | Stakeholder Alignment | Channel Partner Development

Reseller & VAR Programs | Inbound & Outbound Prospecting | Buyer Enablement

Certifications

Databricks

  • Academy Accreditation – Generative AI Fundamentals (Aug 2024, Expires Aug 2026)

  • Large Language Models (LLMs): Foundation Models from the Ground Up (Aug 2024, Expires Aug 2025)

  • Generative AI Fundamentals (Aug 2024, Expires Aug 2025)

  • Fundamentals of the Databricks Lakehouse Platform (Aug 2024, Expires Aug 2025)

  • Databricks for Business Leaders (Aug 2024, Expires Aug 2025)

ServiceNow

  • IT Leadership Professional (Aug 2024)

Cybrary

  • Penetration Testing Professional Certificate (Aug 2024)

Kong Inc.

  • Microservices Foundations Professional Certificate (Sep 2024)

Aha!

  • Product Management Professional Certificate (Sep 2024)

Atlassian

  • Agile Project Management Professional Certificate (Sep 2024)

American Negotiation Institute

  • Negotiation Professional Certificate (Sep 2024)

American Staffing Association

  • Corporate Recruiting Professional Certificate (Sep 2024)

Infosec

  • Certified Security Awareness Practitioner (CSAP) (Sep 2022)

Associations

Partnership Leaders | Executive Member, Chapter Host – Bluegrass Region | December 2023 - Present Global network for channel, alliance, and ecosystem executives in SaaS and tech.

  • Executive Member and Founding Chapter Host (Ohio Kentucky Bluegrass Region) driving regional engagement and peer collaboration. 
  • Facilitated strategic knowledge exchange across 1,000+ global partnerships and BD leaders
  •  Advanced thought leadership in ecosystem GTM, co-sell strategy, and executive visibility

Pavilion | Executive Member | January 2023 - May 2024 Invite-only community for senior revenue leaders at high-growth and enterprise companies.

  • Executive Member collaborating with commercial leaders to refine forecasting and GTM execution
  • Benchmarked growth strategies with peers across sales, marketing, and partnerships
  • Elevated executive visibility and contributed to knowledge sharing across Pavilion’s elite network