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Matthias Maximilian

The Subway Asia Pacific B2B guy

Work experience

May 2015Present

Development Specialist/Franchise Sales Manager, Asia Pacific

Subway®

Company Overview:

Subway® is an American fast food restaurant franchise that primarily sells submarine sandwiches, salads and beverages.  Currently having more than 40,000 location globally and over 3,300 locations in the Asia Pacific region, it is one of the largest Quick Service Restaurant chain in the world.

BUSINESS DEVELOPMENT & MARKETING:

Creation & execution of business tools: Worked with functional leaders to improve existing assessment tools and automate scoring system of territory franchising partners to ensure efficiency in audit execution and more accurate reporting format. Worked with local teams to ensure timely roll out and effectiveness of performance measurements across the region through the improved business tools.

Investor contract conceptualization: Worked with key country leaders and functional leaders to conceptualize business contracts for new market entries to ensure win-win solution to the brand

Site review/selection: Supported company territories and new territories with site reviews and selection processes. Guide territory developers on the requirements and proper processes in submitting documentations for new sites. Reviewed and executed background checks for relocation and transfers of existing restaurants.

Franchise sales/restaurants transfer process: Led the sales administration team to streamline and localize sales and transfer processes. Implemented significant reduction of process workflow and paperwork. Improved overall development KPI for the region as a result of shortened processes.

Country specific mapping system implementation: Led implementation of localized mapping system in Asia Pacific markets to catarkets' specific needs. 

Restaurant design: Support in strategizing new restaurant design concept and initiatives for new market.  

Total revamp of B2B assets: Designed and conceptualized subway-franchise.com that quadrupled lead generation effort for franchise sales for the region. Re-design B2B sales approach both online and offline to create much stronger brand engagement and relatability.

Key development contact: Being a central contact point for the region B2B needs, from franchise sales CRM and processes, PR and marketing assets content approvals, investors/stakeholders presentations, development performance reports to B2B events management and budgeting. 

Jul 2013May 2015

Assistant Manager for Business Development

Human Capital Singapore Pte Ltd

Company Overview:

Human Capital Singapore Pte Ltd (HCS) is the only CET Centre for Human Resource WSQ training. On top of that HCS also provide HR advisory and consultancy services.

 

BUSINESS DEVELOPMENT & MARKETING:

Networking sessions: Planned networking sessions, justified cost of acquisition with management,  acquired participants from various online platforms. 

Website content marketing: Improvised aesthetic and accessibility of corporate website. Strengthen copywrite of marketing messages and stories through relevant news articles and latest developments. Implemented online forms and payment portal to ease sign ups for courses. Website engagement was increased by 200% and sales leads increased by close to 300%

Marketing communications: Designed collaterals (e-brochure/standees/backdrop for events) and produced videos to communicate to corporate clients. Re-designed presentation slides to better present products and services.

Reviving sales leads: Execute online newsletters blast (EDM) to existing sales leads which have become dormant. Engaging existing leads with latest developments stories and upcoming courses details. Produced  online guide to ease fund claims for individual and corporate. Improved course schedule appearance for better customers' understanding and engagement.

Regional outreach: Initiated collaboration with PortalHR Indonesia (biggest online HR platform in Indonesia) to expand outreach regionally. (Online learning management system merger, use of PortalHR database to execute HR seminars to increase recognition of HCS in Indonesia).

Jul 2012Jul 2013

Marketing Manager

Century Evergreen Pte Ltd

Company Overview:

Century Evergreen Pte Ltd is the largest casual labour and contract workers provider for Marina Bay Sands Food & Beverage departments. 

Job Scope:

PROCESS IMPROVEMENT & MARKETING:

Digital media implementation: Facebook's company page SEO optimization by putting right message and content for higher searchability. 

Job portals marketing: Advertisement banner on online job portals (Jobscentral, Jobstreet, temasek poly portal). Marketing message on job postings' subtitle. 

Collaborations with local schools: provide internships to students which in turn enable the students to directly experience work culture and be more practical after they graduate. 

 Streamlining company's IT system: collaborated with a software engineer to cut down on invoicing processes and database mining processes. Improved customer and client relationship through the improved system.

 Telephone and SMS blasting software: implemented VoIP system to cut telephone cost and to capture missed calls and to track call activities. Implemented SMS (Short Messaging System) blaster to ease mass announcement to assigned workers. 

 

Education

Jul 2011

Bachelor of Materials Science and Engineering

Nanyang Technological University

References

David Leong, Head of Development

Subway®

William Koh Chee Wei, CEO

Century Evergreen Pte Ltd

Zach Han, Operations Manager

Yum! Brands (KFC)

Awards and Certifications

Nov 2020

Asia Pacific Development Champion

Subway®
Mar 2019

Subway® Business Developer Course

Subway®

Achieved 98% score on restaurant development / real estate strategy / legal processes / country wide business planning tests

Nov 2018

Subway® Business Consultant Course

Subway®

Achieved 95% score on franchisee management/ trade area marketing / restaurant P&L / profitability improvement tests

Mar 2021Sep 2021

Squared Online Digital Marketing Course by Google

Avado Learning