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Summary

I work in social media, digital marketing strategy and execution with a focus on entrepreneurs, SMB and the meetings and events industry. 

I am an experienced marketing and events specialist who is a creative thinker with a background in the corporate legal industry managing and leading projects. I have 5+ years experience working with small business, associations and arts organizations as a marketing consultant and social media manager.

Specialties Include:

  • Social Media Management and Strategy on all major platforms
  • Digital Marketing Strategy, Creation and Implementation
  • Communication and Content Creation for social media, newsletters, website and blogs
  • Photography and Image Creation for Digital Marketing
  • Live and Virtual Event Management

Skills

Technical Skills

Social media platforms including: LinkedIn, Facebook, Instagram, Twitter, Pinterest, TikTok and Snapchat.
Microsoft Office including Word, Excel and Google Suite.
Digital Marketing Tools including: Hootsuite, Buffer,  Tailwind and Canva.

CRM Database Management, ZOHO, Mailchimp, Google Analytics. 
Photography and video for live events, social media and website including editing. 

Communications

Content creation for social media accounts for each channel, blogs, website content and ad copy.

Engaging content that speaks in the brand voice and relates to the customer/client perspective. 

Newsletter and website content that tells the brand story.

Design Skills

Photography creating images for digital marketing projects, website and marketing collateral in both still and video.

Photo editing and sizing for all applications.

Design for business social media account posts and brand consistency.

Creation of custom graphics for social media and digital assets. 

Interpersonal Skills

Communication skills, team management, problem solving skills, conflict resolution and coachability
A relationship builder with a deep and broad network of contacts. 
Works well on a project team collaboratively or independently. 

Work Experience

2017Present

Founder and Social Media Strategist

Smash House Social Media

Owner and Founder of Smash House Social Media, a social media management, digital marketing strategy and photography agency for businesses, associations, hospitality industry partners and non-profit organizations.

20152017

Marketing and Administrator Specialist

Animation Portfolio Workshop

Client communications and onboarding for drawing school students. Assisted in developing administrative systems for efficient application process. Digital marketing strategy using Google Analytics. 

20072013

Manager, Marketing

TORYS LLP

Lead and manage projects, events and budgets to achieve marketing and business goals.
Projects including; annual publications, both digital and print, video podcasts, animated holiday e-card, practice area initiatives, new office launches and new partner announcements.
Manage a team of marketing and event staff to develop and manage client events, alumni events, seminars, sponsorships, non-profit and industry partnerships  to increase firm visibility and engage client interest.
Manage the launch of a new website, a mobile site, an iPhone app and  microsites including project plan,  stakeholder feedback and budget.

Project Experience

Social Media Manager for the TD Niagara Jazz Festival 2016, 2017 and 2018

Managing the social media accounts and creating the strategy including content development, photography, advertising, creative content and metrics reports for the board of directors and grant proposals. 

The TD Niagara Jazz Festival is cutting edge three-day celebration of all types of jazz, performed in intimate indoor and outdoor venues in the heart of Niagara’s stunning wine country. The festival presents the finest Canadian and internationally-acclaimed jazz musicians, spectacular concerts and free performances throughout  the Niagara region.  http://niagarajazzfestival.com/ 

Social Media and Marketing Manager for the Annette Village Farmers Market
May 2021 - Present

Memberships

Ladies Hospitality Industry Professionals Society, Co-Founder of Event and Meeting Industry Network, 2018 to present

PCMA - Professional Convention and Meetings Association, Co-Chair Communications Committee & Member April 2020 - Present

Education

February 2021April 2021

Digital Event Strategist (DES) Certification

Professional Convention Management Association PCMA

DES, Digital Event Strategy certification is the most current and comprehensive digital events program for virtual, hybrid events and webinars. It includes select leading technologies, behind-the-scenes to reaching new audiences with engaging content and interactive experiences.

May 2015 November 2016

Digital Marketing Management Certificate

University of Toronto Continuing Education

Foundations of Digital Marketing
Search Engine Marketing
Social Media Strategy  

Volunteer Work

MPAHT - Meeting Planners Against Human Trafficking, Social Media Manager for this non-profit organization of conference/event planners, hotel sales professionals and audio visual professionals who are raising awareness about human trafficking.  February 2020 - Present

CanSPEP, Canadian Society of Professional Event Planners Social Media Manager and Sponsor for this non-profit association that represents independent meeting and event planners across Canada. April 2019 - July 2021

Global Events Community (GEC) Social Media Manager and Website Content Creation for this start up organization for the events community after the COVID-19 pandemic to provide resources and inspiration to the global community. February - December 2020

The Sustainable Events Forum (TSEF) Social Media Manager and Sponsor for this non-profit organization that organizes events to educate planners in sustainable events best practices. September 2019 - December 2020 

SITECanada, Society of Incentive Travel Excellence. Co-chair and Member of the Communications and Marketing Committee creating a social media strategy and execution. 2016 to 2019

Women Build Habitat for Humanity Toronto - Women Build Team Captain and Participant, 2013, 2014 and  2015