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As a highly-motivated and results orientated communication professional working in the private sector, I have a proven track record of delivering communication strategies that raise brand awareness and strengthen reputation. Looking to secure a role where I can bring immediate and strategic value and develop current skillset.

Work experience

Oct 2012Present

Head of Communications

  • Develop and execute integrated corporate communications strategy that delivers on the organisation objectives;
  • Design digital strategy to develop Rabobank's online presence and build the brand across social media platforms; 
  • Strengthen the Rabobank brand and raise its profile through strategic sponsorship opportunities and high profile client events;
  • Act as trusted advisor to Europe Executive Committee;
  • Establish and maintain internal communication tools and channels that increase employee engagement and employer brand effectively;
  • Establish fit-for purpose measurement techniques for all communication.
  • Lead the regional communication network, guide on best practice, new policies and guidelines;
  • Overall responsibility for managing the Corporate Communications budget.

Key Achievements: 

  • Coordinated several press interviews with senior management during the Rabobank Turkey opening event attended by 100+ guests (clients, executive board members and government officials). 

  • Developed a suite of branded marketing materials for annual European Advisory Board Summit which is now being adapted for use in our Asian and North America Advisory Boards. 

  • Negotiated 50% discount on full page spread in independent weekend supplement for The Times.  

Apr 2011Sep 2012

Internal Communications Manager

  • Create and implement communications strategy for several functions to align to the Group strategy;
  • Work with stakeholders to develop concepts that increase employee advocacy;
  • Create appropriate content for a range of on and offline communication channels;
  • Manage relationships with key stakeholders, suppliers and agencies;
  • Segment audiences and drive messages through fit for purpose channels;
  • Research new tools and implement best practice industry standards;
  • Plan, manage and oversee events, including annual top 200 HR event;
  • Manage HR communications team; monitoring performance and delivery whilst; developing team member skills and capabilities.

Key Achievements: 

  • Designed, managed and executed the HR senior leaders event (200+), comprising of nine simultaneous workshops aligned to the Banks strategic priorities.

  • Conducted 10 focus groups and online research and used alongside survey results to develop global employee advocacy programme to help strengthen the brand internally.

Jan 2008Apr 2011

Internal Communications Advisor

  • Develop and execute global communications strategy which delivers on business objectives;
  • Build strong working relationships with stakeholders including senior leadership, coaching and advising on effective communication and employee engagement methods;
  • Develop a range of communication material for online, print, film and face to face and social media use;
  • Collaborate with teams to ensure alignment of message on purpose, vision and strategy;
  • Measure the effectiveness of activities, research new communication methods and channels;
  • Plan and coordinate regular employee engagement sessions throughout the year.

Key Achievements:

  • Received Global Business Coalition Award for the design and execution of the World AIDS Day global campaign.

  • Managed Shell's attendance at the UNFCCC conference including the production of three high quality films produced for online and stakeholder engagement.
  • Managed all internal communication for Shell's IT change programme across Benelux
Apr 2004Jan 2008

Global Web Specialist

  • Manage the global intranet site and externally facing web content;
  • Support a network of intranet content owners, providing advice on appropriate tools and applications for knowledge sharing, as well as implementing effective processes to ensure content was kept up-to-date;
  • Identify the scope and requirements of projects and managed the build of new websites, team spaces, wikis and blogs ensuring compliance with internal policy and standards.

Key Achievements 

  • Increased traffic to global Intranet by 100% through re-design project in 2007. Integrated and developed new online and social media tools within the Intranet structure


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