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Sep 2004May 2008

Bachelor of Science, Marketing and Spanish with a Business Concentration

University of Wisconsin - La Crosse

Graduated with Honors

Deans List, 6 of 8 Semesters

Marketing Major GPA: 4.0

Cumulative GPA: 3.59

Related Coursework: 

Principles of Marketing, Buyer Behavior, International Marketing, Promotions & Advertising Management, Market Research, Professional Selling & Sales Management, Industrial Marketing & Transportation, Marketing Management


  • American Marketing Association Member, 2005-2008 
  • Spanish Club Member, 2004-2007
  • Habitat for Humanity Member, 2004-2005
  • Lacrosse Club Team Member, 2005-2008; Secretary, 2005-2008
Oct 2015Present

UX Certification (in progress)

Nielsen Norman Group

Courses Completed:

Emerging Patterns of Web Design

Visual Design for Mobile and Tablet 1

Visual Design for Mobile and Tablet 2

Analytics and User Experience

Work experience

Mar 2012Present

Run/Walk to Irish Fest Event Planning Committee Member

Arthritis Foundation
  • Assist with participant recruitment, sponsorship leads, marketing and planning
Aug 2015Present

Sr. eMarketing Project Manager

Harley-Davidson Motor Company
  • Contractor through HRU Technical Resources
  • Lead projects to improve global online customer experiences
  • Work closely with outside interactive and advertising agencies to develop and maintain website content, ensuring consistency with the company’s brand standards
  • Work closely with internal and external IT resources to ensure successful technical implementation of digital content
Jul 2012Aug 2015

Business Development Assistant

American Appraisal Associates, Inc.
  • Composed proposals, RFP responses and contracts that complied with the firm’s worldwide practices, policies and procedures
  • Prepared PowerPoint presentations, qualifications information and other client correspondence consistent with the firm’s branding
  • Researched prospective clients and maintained client information in the firm’s databases
  • Managed workflow processes for business development and marketing campaigns
  • Served as a resource to administrative support team members, providing training, answering questions and giving feedback
  • Actively monitored contracts and accounts receivable to assist with timely billing and collections process
Nov 2013Aug 2015

SharePoint Data Steward

American Appraisal Associates, Inc.
  • Assisted with site development, endorsed site and provided training
  • Communicated updates, responded to users’ questions and helped with troubleshooting
  • Administered site content, facilitated creation of new content and maintained supporting documentation
Apr 2011Jul 2012

Internet Manager

Ewald Automotive Group
  • Processed, tracked and reported internet leads in relation to established metrics
  • Reinforced performance development as the CRM expert to sales and upper management teams
  • Managed CRM data to ensure integrity and quality
  • Organized and led training for new Internet Sales Specialists
Jul 2008Mar 2011

Business Development Coordinator

Ewald Automotive Group
  • Communicated with prospects and acted as a liaison between prospects and sales team
  • Created, edited and audited email campaigns
  • Wrote queries using CRM software to retrieve data for direct mail promotions
  • Supported Ewald's Hispanic Marketing initiative by designing a Spanish language website and translating the website into Spanish
Sep 2006May 2008

Sales and Marketing Intern

J.T. Graphics & Advertising Inc.
  • Developed sales leads and built client relationships through cold calling and networking
  • Member of BNI, a business and professional networking organization


Adobe Analytics
Adobe Target Standard
Adobe CQ5
Microsoft SharePoint
Sony Vegas
Adobe Photoshop/Illustrator
Microsoft Office
Proficient in Outlook, Word, Excel, PowerPoint, Access and Publisher
Able to speak and write in Spanish at an advanced level

Social Media

Marketing Portfolio

Alma Mater


During the 2006-07 and 2007-08 school years, Melissa Sherman worked at my company as an intern in JT Advertising & J.T. Graphics, Inc. We are a specialty advertising company and graphic printing business. She was responsible for making business contacts, carrying through on those contacts to meet the customer needs, writing up orders and making deliveries.

Melissa was one of our Sales Associates and did very well during the four semesters she worked for us. She was well organized and mature individual, who showed leadership in group projects, analyzing our company and the website. She dealt with customers on a professional level and took initiative in local campus organizations to bring additional orders in.

Melissa not only worked with me but also the Marketing & Sales Manager, Lenys M. Hill. I would highly recommend Melissa for any future endeavors. She was one of the most outstanding interns to have worked for us.

James J. Tuschl
J.T. Graphics & Advertising Inc.