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Work experience

Director of Global Corporate Communications

20152019
MSL

Member of the Global COMEX (Executive Committee) reporting to Global CEO.  Managed global reputation over more than 100 offices and 40 countries with global team of six.  Responsible for external/internal communications, brand narrative, agency web presence, awards strategy and activation, thought leadership research publications and events (Cannes, SXSW, Davos), employer brand, crisis and issues, annual agency rankings. 

  • Led global rebranding of company from MSLGROUP to MSL(Influence. Impact) with new brand narrative, look and feel reflecting company transformation
  • Helped drive product development and launch for MSL Fluency influencer service; worked with Publicis Media to launch influence-to-impact performance platform -- Conversation2Commerce -- using programmatic media solutions for earned media
  • Developed and oversaw strategic communications approach for agency acquisitions, executive change 
  • Managed confidential issues related to significant lawsuits, representation of controversial clients, executive departures, business operations
  • Secured perfect 100 score six years in a row while managing Human Rights Coalition Corporate Equality Index (LGBTQ) filings from 2014-2019
  • Cultivated reputation of global CEO as an inspired industry leader through multi-channel executive visibility plan

Director of Communications & Marketing, North America

20112015
MSLGROUP

Strategic storyteller with responsibility for building and strengthening reputation of MSLGROUP in North America.  Member of the North America Executive Team, with responsibilities for external/internal corporate communications and marketing for North America.  Led thought leadership, development of written and video content, media relations.

  • Led agency external awards program, turning it into one of the most successful in the industry.  Guided the agency award strategy and entry development for the top campaign in the world (P&G Always #LikeAGirl) that swept the 2015 awards season -- Cannes Lions PR Grand Prix, Eurobest Grand Prix, Campaign of the Year in PRWeek Global Awards and PRWeek Awards (US)
  • Cultivated the agency's brand engagement through development and/or roll-out of thought leadership studies and publications on Artificial Intelligence in PR, Wired Women, Viral Humor, Millennials in the Workplace, Social Activism that led to #1 PR agency share of voice at SXSW
  • Created the MSLGROUP Davos Forum event in New York (2013, 2014) as a thought leadership opportunity to engage clients and prospects in the corporate practice with the agency brand
  • Managed the internal/external communications needs of several agency network presidents and navigated company reputation around sensitive company issues and senior leadership transitions
  • Created and managed televised Town Halls and quarterly reports as part of comprehensive internal communications programs that rose engagement of employees with the company

Director of New Business, New York Office

20052011
MS&L

First-ever new business director in MS&L's New York office.  Member of New York office executive team reporting to North America President.

  • Generated nearly $15 million in revenue from new sources, including major new clients: Outback Steakhouse, Match.com, United Technologies Corporation, Mass Mutual, Heidrick & Struggles, Allergan and P&G FemCare
  • Created new business processes, managed and organized pipeline
  • Oversaw pitch strategy, created pitch content
  • Selected talent for meetings and supervised team of three
  • Organized office-wide new business training programs, including a partnership with The Moth on storytelling

Creative Director & Business Development Leader, Healthcare

20032005
MS&L
  • Worked closely with health practice director and other agency specialists to manage healthcare new business and pitch large accounts
  • Secured wins with Duramed, Mission Pharmacal, Inamed, Eli Lilly and others

Senior Vice President Account Director

20002003
MS&L
  • Responsible for $3+ million in client business, including Roche portfolios in immunology, and corp. communications business

Agency Executive

Pre2000
Burson-Marsteller, Edelman/PR21, Gillespie/McCann, NW Ayer, Stratis KPR

Served in a variety of agency roles:

  • Grew 15-person NJ agency by 50% as Managing Partner, PR
  • Managed significant client business -- $2 million Roche oncology portfolio, Physician’s Health Services, Just Born, Lenox Brands, Babson-United, American Re-Insurance and Atlantic Mutual.
  • Led marketing public relations effort for GE Appliances and Du Pont Flooring Systems (“Stainmaster” Carpet); including strategy/program development, brand positioning, new product introductions
  • Served as day-to-day manager for U.S. Army Reserve’s national awareness campaigns; organized award-winning communications support around test-call up of U.S. Army Reserve; supervised recruitment marketing programs in support of the iconic “Be All You Can Be” advertising and developed Army Reserve Scholar/Athlete program into one of the nation’s largest high school award programs

Education

B.A., Communications & American Studies

Fordham University

Magna cum laude graduate of the Honors Program.