Michelle Johnson
Director
- Brisbane, Queensland
- michelle.johnson@infragroup.com.au
Michelle is a strategic leader in engagement, communications, partnerships, project management, social impact and marketing, with over fifteen years of experience throughout both Queensland and Australia. Michelle's key drivers are to achieve positive client, stakeholder and community outcomes through strategic innovation within her work.
Michelle's broad experience spans various sectors, including Local, State, and Federal Government, not for profit and private entities. She is experienced in fields including infrastructure, planning, water, construction, tourism, development, housing, major events infrastructure and planning and sustainability. Michelle is experienced in working with both domestic and international stakeholders.
Additionally, she was recently awarded and undertook a Social Impact Fellowship and is currently undertaking postgraduate studies in Organisational Sustainability.
Michelle's recent experience includes spending the last few years primarily working on projects that contribute directly to the Brisbane 2032 Olympic and Paralympic Games.
Michelle provides clients with market leading expertise in:
Leadership – ability to motivate, guide, upskill and inspire teams towards success through effective communication, strategic thinking, knowledge-sharing, problem-solving, and team-building.
Engagement, Communications and Negotiations - highly experienced at building stakeholder and community relationships, communicating effectively, managing expectations, advocating for organisational interests, and resolving conflicts across all levels of government, both with project stakeholders and community members.
Partnerships - experienced at developing and building upon strategic partnerships with domestic and international organisations to deliver on strategic requirements.
Organisational Change - creating strategies that drive organisational change, and delivering phased communications to align with the required change.
Social Impact - creating strategies and partnerships that drive positive social impact.
Marketing - developing impactful marketing campaigns, content creation, digital marketing, automation initiatives and public relations strategies that drive market impact.
The SEQ City Deal is a $1.8 Billion partnership between the Australian Government, Queensland Government and Council of Mayors SEQ.
Michelle developed a tailored framework for Benefits Realisation for any project and initiative related benefits. This process involved stakeholder engagement, development of a process and update of the PMO handbook in line with this update, as well as integrating the reporting into the digital tool.
The process involved upskilling of internal project management staff, and updating materials as well as seeking endorsement of the customised process from the Trilateral Working Group.
GIICA is responsible for ensuring the delivery of infrastructure required for the Brisbane 2032 Olympic and Paralympic Games.
Michelle was the Precinct Integration Manager for the Victoria Park Precinct, the main precinct for the Brisbane 2032 Olympic and Paralympic Games, and worked on developing the scope for the lead master planning consultants.
This included integrating previous stakeholder, community and Traditional Owner feedback into the revised scope and working as a member of the Major Venues team to ensure major venue needs were considered. Michelle needed to understand major venue requirements, and the interface of the major venues with transport and the broader precinct including the athletes village to provide strategiuc advice.
GIICA is responsible for ensuring the delivery of infrastructure required for the Brisbane 2032 Olympic and Paralympic Games.
Michelle supported the transport stream by synthesising and analysing information including providing expert stakeholder insights and advice to decision makers.
Michelle provided strategic advice to mitigate potential risks. She undertook research required for analysis and outcomes. She contributed to writing key transport elements of the 100 Day Review.
Michelle was the key transport interface with the Major Venues teams for the purpose of the Review, and worked with Games Delivery Partners and other key stakeholders.
Michelle was the project manager for partnerships, linked to localised Brisbane 2032 sustainability initiatives, including the UN Habitat Sustainable Developement Goals (SDG) Global Cities Initiative. This involved finalisation of Brisbane's Gold-level accreditation, and working with international officers from the UN Habitat (worldwide) to scope out deliverables of the next phase of this accreditation. Michelle led a high performing team on this project.
Michelle's role involved knowledge-sharing with international municipalities including Mafra (Portugal), Madinah (Saudi Arabia), Auckland (New Zealand), and other partners within the Oceania region. Michelle also worked on knowledge sharing on SDG progress with other local councils in Australia including Melbourne City Council.
Michelle provided advice to internal and external stakeholders regarding implementation of measures for the UN Habitat Sustainable Development Goals (SDGs) including decision making dashboards utilising the 52 indicators Council was tracking using data driven insights.
Michelle also minor projects on this initiative with organisations such as ESRI, producing a dashboard example demonstrating progress against the SDGs locally using spatial data, that was showcased by ESRI at their San Diego conference in 2024.
Brisbane City Council operates the largest Local Government Area in Australia, and Council operates the Host City and Strategic Partnerships Branch for the Brisbane 2032 Olympic and Paralympic Games.
Michelle managed partner relationships at officer level with national organisations such as Australian Government, Queensland Government and Council of Mayors South East Queensland (CoMSEQ).
Michelle undertook negotiation and advocacy for Council’s best interests on the SEQ City Deal, including working with project teams to secure grants and funding for major projects including the Kangaroo Point Bridge, including coordinating reporting, negotiating the contract requirements, and coordinating milestone payments. This also included liaising internally with the C-suite and Executives to drive fast approvals on deadlines.
Michelle led internal strategic alignment with external grant requirements and developed and managed internal governance model for the SEQ City Deal.
Michelle was Team Leader responsible for strategically leading and coaching a team of six to successfully deliver community and stakeholder engagement for a program of projects relating to flooding remediation (NDRRA funding) and active transport.
Michelle was responsible for reviewing and approving strategic communications documents, and providing high level strategic engagement advice to leadership within the team.
Michelle briefed elected representatives and senior executives along with her team, and led risk and issues management on high profile community projects.
Brisbane City Council operates the largest Local Government Area in Australia, and Council operates the Host City and Strategic Partnerships Branch for the Brisbane 2032 Olympic and Paralympic Games. Michelle commenced the strategic External Engagement Strategy for Legacy, mapping out key stakeholders, risks and scope for deliverables. She provided strategic guidance to leadership and subject matter experts regarding best practice communications, marketing and engagement.
Michelle finalised the look and feel for the Brisbane City Council Host City Brisbane 2032 Olympic and Paralympic Games campaign and implementation of the soft launch internally.
Michelle developed and finalised the employee engagement framework and internal communications plan to mobilise employees to deliver on Council's commitments for Brisbane 2032, including planning and changes to operational requirements in areas such as waste, transport, maintenance, city closures, increased construction requirements and more. Michelle worked alongside key internal and external stakeholders to create positive working relationships.
The Awoonga Dam Improvement Project in Gladstone, Queensland, is aimed at improving the dam's ability to handle larger flood events and ensure compliance with updated dam safety guidelines. This project involves upgrades to the spillway, including anchoring and concrete works. The upgrades are essential for maintaining the dam's safety and reliability.
As a key member of the project team, Michelle delivered the strategic stakeholder engagement and communications plan, and crafted the initial communications required for the project. Michelle attended project meetings, and briefed the team on management of key stakeholders. Michelle guided the project team on the management of nearby sensitive assets, and their stakeholders, and also provided advice on Traditional Owner engagement.
Michelle led the strategic engagement on the Callide Dam Gates Project in Biloela. She managed complex and sensitive issues including PFAS-related issues and coordinated a small project team of communications and government relations professionals to deliver engagement on time and within budget.
She created engagement strategies, briefed government officials on project updates, ran industry briegfings and created communications materials including letters, briefings, works notices, posters, presentations, social media and app notifications. Michelle ran community and customer sessions and negotiated best practice outcomes for project and community.
Michelle created a successful communications and marketing strategy for the market sounding of the Townsville State Development Area’s initial proponent.
Michelle supported the Office of the Coordinator General (Via EDQ) to engage with surrounding industry and business, and worked with state and local government to understand requirements for the proponent before implementing the successful campaign.
The old Mingo Crossing Bridge is in the Paradise Dam catchment area and was inundated before it could be removed under the initial project’s Ministerial Infrastructure Designation. Sunwater removed all bridge decks and three piers during a period of low water storage.
Michelle (as an employee of Sunwater) was responsible for developing the strategic stakeholder engagement plan and led a small project communications team to deliver all communications. This included briefing key government stakeholder and the community about the project, managing stakeholder relationships with nearby impacted stakeholders and landowners, managing relationships between the community and the live-in site team, and ensuring surrounding landholders were briefed on the bridge removal.
Michelle was embedded in Brisbane City Council to lead stakeholder engagement and communications on Victoria Park within the major projects team. She finalised the Vision phase for the project and began the strategic master planning engagement, including the planning for community, stakeholder and Traditional Owner engagement, and early implementation.
She designed communications materials, set up and managed forums as reference groups to streamline engagement.
Michelle also established advisory groups and set up co-design workshops with neighbouring organisations and community groups.
Michelle managed the strategic engagement and implementation for the southern area of Cross River Rail including the Boggo Road underground station, Dutton Park station, and Southern Tunnel Portal. She engaged and communicated with businesses, institutions, and residents regarding construction activities, land issues, and property acquisitions.
Michelle was responsible for managing the contractor's engagement activities for the Boggo Road site, including reviews and internal approvals processes. Michelle was also responsible for briefing and engaging with key stakeholders on changes to project scope.
Michelle created the "stop, look, think, go!" primary school education campaign to teach children how to cross a road safely. This assisted in managing risk in the interface between trucks and primary school children in a busy and risky precinct.
Michelle assisted with public consultation for both the Bowen Hills and Yeronga Priority Development Areas.
She generated communications materials, managed online forums for feedback, and arranged briefings with stakeholders. Michelle also attended the public consultation sessions to provide information to community memebers.
Hometown (formerly Gateway Lifestyle) is an ASX200 listed over 50’s residential community developer, with 60 developments and more than 12,000 residents.
Michelle was responsible for establishing the community engagement function and team, working across developments around Australia (approximately 54 communities total).
This included building strategic relationships and partnerships with organisations such as local councils, koala rescues, and more.
Michelle wrote key messages and other communications material for the Public Information Centre during Cyclone Debbie. These messages were used by the Premier to communicate concisely with the public.
Michelle co-ordinated with other Queensland Government agencies within the Disaster Centre to ensure that information was up to date, accurate, and timely. During this period Michelle monitored media sources to see unfolding developments.
Michelle was the communications and engagement lead on a set of 10 Queensland Regional Transport Plans including scheduling briefings, communications, publication management, editing 10 documents, and managing online communications. This includes the Regional Transport Plan for South East Queensland.
Michelle was hand picked to work on the independent Ministerial Towing Industry Investigation, which was commissioned to address community concerns about the removal of vehicles from private property. The investigation was focused on issues like predatory practices, excessive fees, and lack of transparency. 22 recommendations and 8 matters were provided for improvement, all of which were accepted by the Queensland Government.
Michelle coordinated stakeholder meetings, provided communications and engagement advice and project management, as well as reviewing and assisting in finalisation of the report that was provided to the Minister.
Michelle managed strategic multi-channel marketing and engagement programs for up to 12 large projects across Queensland. This included the 1,300 lot development Bluewattle (Townsville) and 465 lot development Warner Lakes the Reserve (Brisbane), as well as town house and apartment developments within Queensland, including land-swap agreements between the Federal and Queensland Government.
Michelle developed the Warner Lakes The Reserve Marketing Strategy in conjunction with Peet Ltd, led the event management and media coordination of Sarbi Park (community doc park) launch, which saw over 4,000 attendees, and achieved national media coverage of the local development. As a result of this event and marketing this development had a sellout land release within hours of opening.
Michelle managed stakeholder engagement including with Defence members of significance, Defence communities, other key Defence organisations, State Government representatives, Mayors, local Councillors and more.Michelle also developed highly successful place making programs, involving multiple developers and strategic PR, and developed and led engagement with other organisations on these projects.
SeaLink is Australia's largest marine transport and tourism operator.
Michelle led a team responsible for development of strategic business plans, relationship management and marketing of initiatives in Northern Territory and Queensland. This included developing partnerships to develop tourism initiatives with social benefits, including for Traditional Owner and First Nations people.
Michelle and her team worked on initiatives that drove tourism and economic development on Tiwi Islands, Palm Island and Magnetic Island, including tours that involved First Nations businesses, art initiatives and more. One campaign led to an increase of sales for SeaLink of 1300% of the target, as well as contributing to First Nations business outcomes.
Michelle developed and implemented a highly successful strategic recruitment campaign across Australia for the Faculty of Science and Engineering at James Cook University. The campaign capitalised on current tourism and marketing trends to drive applications to the Faculty, and saw an overall increase of more than 100% in this year of first preferences from year 12 students.
Michelle undertook project management of digital marketing initiatives and websites for all Lendlease communities across Australia.
Michelle provided strategic input on several of the first social and digital media campaigns that Lendlease undertook nationally, and also gained some international traction with initiatives.