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Results driven product leader with experience in building software solutions across various industries using agile methodologies. Possesses a passion to innovate products, optimize sales and create an optimal user experience with both an analytical and creative mindset. Thrives in a fast-paced environment.

Work experience

June 2018Present

Senior Product Manager

SiriusXM Connected Vehicle

Own product strategy, roadmap and delivery of telematic solutions for automotive customers.

  • Serve as product lead and SME for new program initiatives including scope definition, solution requirements, sequencing and prioritization of feature delivery
  • Lead cross functional JAD sessions with development and QA to flush out requirements, define system flows and integration,  identify resources and size effort
  • Serve as point of contact with customers from point of intake of new initiatives through delivery of solution
  • Manage all new initiatives including initial assessment, solutioning, pricing and prioritization
  • Manage prioritization of  initiatives for four automotive customers among two development team
  • Manage and mentor product owners to ensure backlogs are groomed and prioritized and sprints work is completed on schedule

Aug 20172018

Consultant - Sr. Product Manager

Citi (Client)

Owned digital strategy and roadmap for delivery of and mobile apps Customer Profile features.

  • Engaged with business partners to identify and prioritize new features resulting in reduced operational costs and promoting self-service on all digital platforms, including .com and mobile apps.
  • Developed customer segmentation strategy and user experience based on data analysis, process flows and technical feasibility.
  • Utilized customer feedback, focus groups and analytics to identify new features and existing gaps.
  • Worked with stakeholders to identify and prioritize enhancement of existing microservices and requirements of new microservices identified
  • Owned prioritization of feature development utilizing agile methodologies
Jul 20152017

Sr. Manager, Digital Customer Experience

ADT Security

Spearheaded digital strategy and management of product roadmaps for and internal digital customer experience portal, exceeding KPI targets by 37% in 2015 and 12% in 2016.

  • Developed strategy to increase transactions and customer retention on with personalization and new feature development
  • Managed and optimized internal application designed for customer service agents, including product strategy, gap analysis of existing tools and features as well as collaboration with key stakeholders in requirements gathering
  • Identified, analyzed and implemented new features to reduce operational costs and promote self-service on all digital platforms, including .com and mobile
  • Owned prioritization of feature development utilizing agile methodologies
  • Conducted focus groups with customer care agents to identify and prioritize new features and optimize the existing customer experience
  • Led cross functional teams including IT, UX, customer care, operations & sales
  • Managed weekly analytics reports for leadership team utilizing Google Analytics and internal databases
  • Developed and implemented personalization strategy of content and product offers.

Consultant - Sr. eCommerce Product Owner

AT&T (Client)

Lead digital strategy of enterprise products for the AT&T Partner Exchange Program. Included website redesign and migration to the platform.  Outperformed KPI targets by 8%.

  • Managed roadmap and requirements for website redesign, including eCommerce path of 9 product flows and integration with Salesforce platform
  • Served as team lead and PMO representative in weekly leadership briefings
  • Led team in implementing agile methodologies by defining process and education of practice
  • Developed prioritization process to ensure highest valued features were delivered first, yielding an incremental ROI of 25% in the first quarter
  • Managed UX and content teams in delivery of wireframes, designs, prototypes and content
  • Analyzed customer surveys, research and analytics in order to optimize the online customer experience and deliver data driven results

Consultant - Sr. eCommerce Product Owner

American Airlines (Client)

Responsible for designing and developing merchandizing products and day of travel features on the and mobile platforms within an agile centric company.

  • Key Project Successes included:
    • Launched first merchandizing product between newly merged American Airlines and US Airways on including offer through purchase flow, exceeding revenue projections by 8%
    • Implemented notification alerts on mobile App, including iOS and Android devices
    • Designed and implemented same day flight change merchandizing offer on and mobile web, exceeding 1st quarter sales projections by 12%
    • Introduced new booking tool on, allowing users to search and book via Low Fare Calendar
    • All projects required knowledge and execution of complex system integrations and service calls
    • Three of the four projects met or exceed KPI targets, one reached 92% of target
  • Developed mobile strategy for mobile web and apps for iOS and Android devices
  • Managed roadmap and prioritization of new products and enhancements including requirement definition, design development and user acceptance testing using agile methodologies
  • Led competitive analysis research 
  • Identified and manage analytic requirements and reports

    Sr Ecommerce Manager, Residential

    TXU Energy

    Led sales optimization efforts for, increasing consumer sales revenue 30% YOY

    •  Developed eCommerce strategy and managed roadmap to enhancement and optimize the sales funnel on
      • Responsible for optimizing the sales path from offer page through purchase flow
      • Inherited an underperforming channel and successfully turned it around surpassing yearly objectives
      • Improved website performance by reducing defect errors by 60% within 3 months
      • Reduced customer churn by 20%
    • Spearhead and implemented market research, focus groups and A/B testing strategy
    • Implemented agile methodologies in tandem with IT leadership team, which included defining and implementing new processes across the company
    • Developed monthly performance reports using Webtrends and Tealeaf data

      Sr. eCommerce Product Manager, Innovation Team

      TXU Energy

      Designed and launched innovative digital products and tools from ideation to development, including the iThermostat, interactive tools and a personalized energy usage dashboard utilizing smart meter data.

      • Managed the digital experience for the iThermostat product including the sales funnel, microsite development, customer portal experience and the mobile app launch
      • Designed newly created eCommerce shopping path for energy saving tools, including pre and post sales experience, exceeding first year sales objectives by 18%
      • Launched interactive tools with customer portal utilizing real-time smart meter data including usage reports, cost analysis, bill comparisons and mobile notifications
      • Managed development of roadmap, business requirements, user experience and UAT 
      • Developed acquisition strategy to increase product transactions including mobile marketing, email campaigns, microsite development, banner campaigns, SEO, and partnership marketing
      • Developed and maintained reports for campaign and website analytics

      Ecommerce Manager

      TXU Energy

      Spearheaded redesign strategy of including design, content, functionality and transition to new CRM platform utilizing SAP.

      • Revamp of company website increased business content by 683% percent
      • Developed online strategy in support of business marketing programs for acquisition and retention by developing business tools, landing pages, micro-sites and SEO campaigns
      • Increased business leads to by 257% in 2008
      • Team lead for CRM systems migration to SAP – reduction of three systems to one

      Sr. Marketing Communications Manager, DSL and Bundled Offers


      Develop communication strategy and manage integrated advertising campaigns for regional acquisition and retention efforts supporting consumer DSL and bundled product offerings. Responsible for generating $20MM in annual revenue.

      • Led external advertising agencies and cross-functional teams in creative  and offer development
      • Responsible for interpreting marketing intelligence (competitive, research and customer buying habits) to formulate the best messaging strategy and tactics based on market and competitive dynamics
      • Recommend offer, creative and message testing strategies resulting in a 22% increased response rate
      • Managed annual marketing budget of $3MM

      Sr. Marketing Communications Manager, Consumer Mass Markets


      Developed communication strategy and managed quarterly acquisition advertising campaigns for consumer products. Managed advertising agency in regards to strategic and creative development, timeline and budget.  Responsible for generating $120MM in annual revenue.

      • Managed national advertising campaigns and promotional sweepstakes for existing and new product launches ranging from individual features and products to bundled services
      • Executed approximately three direct mail campaigns per quarter averaging 11MM each
      • Managed creative development (30 executions per medium) and media schedules for TV, radio and print
      • Exceeded 1Q01, 2Q02, 1Q03 campaign goals by 116%, 12% and 27% respectively
      • Developed weekly campaign analysis and results report for management
      • Managed annual marketing communications budget of $40MM



      Texas Tech University

      Public Relations- Major, Marketing- Minor