Mihai Oara

As the Global Director of Digital Transformation, I develop and scale
technology-driven solutions to enhance customer experience, drive
engagement, and increase retention across AppDirect's marketplace.

• Reporting to executive leadership, I oversee transformative initiatives that align technology, processes, and people to accelerate business growth. My
  role focuses on strategy development, cross-functional collaboration, and operational execution to ensure scalable, sustainable digital transformation.

• Key Responsibilities:
  • Digital Strategy & Execution - Implement a global transformation roadmap that
    optimizes internal and external digital experiences.
  • Cross-Functional Leadership - Collaborate with Product, Engineering, Sales,
    Marketing, and Customer Support to align innovation with business objectives.
  • Process Optimization & Efficiency - Optimized operational efficiency, reducing costs by 21%, contributing to the increase of EBITDA 
  • Change Management & Adoption - Drive organizational change to ensure
    company-wide adoption of new digital tools and frameworks.
  • Customer-Centric Solutions - Develop and scale digital offerings that enhance the customer journey and improve engagement.
  • Business Performance & Insights - Use analytics to measure impact, optimize initiatives, and drive revenue growth.
  • Global Team Management - Led a global consulting organization of 100+ professionals across EMEA, NAM and APJ, delivering $10M+ in annual revenue and achieving 8% YoY growth in digital transformation services
  • Ecosystem Engagement - Collaborate with 100+ platform customers to drive
    innovation and align business strategies.

• Key Skills:
  • Executive Leadership & P&L Ownership
  • Global Business Expansion & GTM Strategy
  • Digital Transformation & AI/Automation
  • Customer Success & Retention Growth
  • Strategic Partnerships & Ecosystem Development
  • SaaS Business Growth & Enterprise Sales Enablement

Represented the company in strategic partnerships and negotiations with enterprise customers such as Deutsche Telekom, Cancom, and Vodafone Procurement Company

As a Site Leader, I am responsible for overseeing the engagement and culture of an AppDirect office partnering with other local leadership.
Communication

• Communicate local feedback to global site leads council
• Translate communication from global townhall to local relevance and creates transparency
• Listen to the team to gain feedback on critical issues impacting engagement

Team and Events

• Work with local Office Manager, HRBP or local leadership team to plan and execute on key events, both localized or global, as well as gifts, swag and other employee recognition programs
• Maintain a key presence in the office, driving culture and engagement, while encouraging others to do the same

Site Lead Council

• Be a peer to other office site leaders and share best practices at site leadership council meetings
• Share challenges across other offices

As the Global Director of Consulting Services, I led a 50+ member consulting team and managed a portfolio of 40+ Managed Services, driving customer success, service scalability, and revenue growth. I partnered with executive leadership to align consulting services with strategic business objectives, enhancing operational efficiency and customer engagement.

• Key Responsibilities:

• • Consulting Strategy & Execution – Scaled global consulting services, improving service delivery, retention, and revenue growth.
  • Cross-Functional Leadership – Partnered with Product, Engineering, and Sales to align consulting services with business needs.
  • Operational Efficiency & Growth – Managed 40+ Managed Services, optimizing resource allocation and profitability.
  • Customer Success & Expansion – Drove service adoption and retention through tailored consulting solutions.
  • Global Team Leadership – Led 50+ consultants across EMEA, APJ, and North America, ensuring high performance.
  • Consulting Strategy & Execution – Scaled global consulting services, improving service delivery, retention, and revenue growth.
  • Cross-Functional Leadership – Partnered with Product, Engineering, and Sales to align consulting services with business needs.
  • Operational Efficiency & Growth – Managed 40+ Managed Services, optimizing resource allocation and profitability.

As the Sr. Manager Digital Transformation Service for EMEA / APJ, I am responsible for:

• Lead, support and mentor a team made up of Technical Consultants, Business Solution Consultants and Project Managers in EMEA and APJ

• Proactively manage resource capacity and plan for scaling and building the team to grow Digital Transformation Services' business within your region.
• Responsible for Digital Transformation Services customer engagement success within the region. Act as a go-to-market leader and expert in digital
  transformation services

• Oversee and drive the development of solutions and offerings to provide value-added services to the customers.

AppDirect is the only end-to-end commerce platform that helps deliver any
digital service on any device and reduce time to market. Use AppDirect's
Subscription Commerce platform to generate recurring revenue. AppDirect's
marketplaces are innovative and adapt to your needs and growth. As a Manager Technical Consultant in EMEA/APJ, I am responsible for:

• Lead, support and mentor a team made up of Technical Consultants in EMEA

and APJ

• Performance management for my team (i.e. objectives setting, performance reviews, and career development) as well as recruitment and overall team management

• Developing engaging relationships with AppDirect partners and to consult on digital transformation strategies and solutions with senior-level contacts to assist in their customizations, integrations, and launches of Marketplaces and Products

• Collaborating cross-functionally to deliver end-to-end commerce solutions that help partners succeed in the digital economy, working with complex enterprise and strategic partners.

Clients: Swisscom, Vodafone Procurement Company

AppDirect is a cloud commerce platform working within the digital economy. As
Senior Technical Account Manager I am responsible for:

• Establishing and growing relationships with technical contacts at our client organizations.
• Acting as an advocate to clients and communicating their needs to internal teams.
• Managing internal teams of engineers to deliver assets and initiative on-time, without error.
• Juggling multiple project workflows at once across multiple channels, and managing effective delivery of projects.
• Developing and recommending best practices to clients and internal
  teams alike.

Clients: Deutsche Telekom, ABB, Schneider Electrics, Telia, Swisscom, Elisa.

MultiBase GmbH is a powerful IT Consulting Firm. As a Project Manager I was
responsible for:

• Communicating with senior management about project details and deadlines
• Utilizing best practices for project management
• Supervising direct reports at the junior and senior levels
• Providing timely updates to Operations regarding any risks or issues

Client: ARC Europe Group

ACI Worldwide is a software development firm leading the industry in electronic payments. As a Project Manager I was responsible for critical and complex projects. My accountabilities included:

• Recognizing high-performance issues and finding the right solution
• Communicating with global teams and navigating cultural differences
• Ensuring customer requirements were met
• Balancing customer and company needs
• Performing scheduling techniques, including mechanical schedule optimization
• Agile problem solving
• Close collaboration across organizational boundaries to manage risks and tackle issues
• Holding project team members accountable for their roles and responsibilities

ATOSS Software AG is a workforce management and software consulting firm.
As a Product Manager my accountabilities included:

• Collecting, organizing, and analyzing engineering requirements
• Managing product release planning
• Creating tests and use cases for new feature specs
• Developing CRM - Internal system culture within the organization in correlation with office heads
• Providing and improving the process for delivery

Clients: Lufthansa, Bayer

ITPS is an IT Company specializing in infrastructure. As a Project Manager my
responsibilities included:

• Project planning from concept to organization to completion
• Ensuring the team meets requirements regarding time, cost, and quality assurance
• Managing final scope and all deliverables
• Controlling budget by monitoring all resources used
• Providing technical specs on all projects; creating a team-wide understanding of the project goals and needs
• Participating at meetings, project events, and ensuring proper workflow
• Leading my team from start to finish
• Monitoring the market; assessing potential development opportunities and taking competitors into account

Clients: SAB Miller, TMD Friction

Rheal is an IT services and consulting firm. As a Software Product Manager
my responsibilities included:

• Consulting on activity and workflows within the company
• Defining business objectives
• Defining training necessities
• Implementing software products into the company's portfolio
• Utilizing/developing eGovernment, ERP, CRM, and the SQL Database
• Managing documents
• Running queries on SQL database/importing and exporting

Comprehensive training in software development, hardware engineering, and IT systems, enabling a deep understanding of technology-driven business solutions.