Built out Retail.com Mass and Club stratagy

Customer-Facing Sales Role Managing Sally Hansen and Fragrance Business at Walmart

• Owns the Coty relationship with Walmart merchants and the internal communication into Coty for Walmart's needs.
• Lead and develop Walmart line review decks to highlight performance, promotional strategy, and upcoming innovation.
• Host weekly and Bi-Weekly calls with the Walmart Merchants to discuss performance and keep an open line of communication.
• Manage and monitor trade funds, P&L scorecards, business analysis, and forecasting.
• Created and implemented project Walmart PDP re-skin. Executed Coty’s Beauty of the Brand strategy and worked with the creative team to develop content. The team re-skinned Walmart.com PDPs, which improved the digital shopper experience and boosted sales. Improved Coty’s Walmart content score1800pbs (74% to 97%).
• Execute Beauty of the Brand Strategy throughout the COTY portfolio, creating not just a need but a desire to want our products.
• Forecast Total Walmart Sales Plan of approximately $145M in revenue.
• Awarded: First ever Coty Digital First Award for excellence in omni-channel digital performance.  

Customer-facing Sales role accountable for E-Commerce Sales, Joint Business Planning, Trade Spend, Profitability, and Forecasting.   

• Drive sales results by proactively managing daily business needs and strategically focusing on future growth and needs.  
• YOY growth is higher than category peers on Walmart.com
• Manage Walmart.com Joint Business Planning process from planning through execution
• Created sales reports to manage the e-commerce business, report sales result, and help build a story to take an item from digital to in-store on the shelves. 
• Walmart.com's content score improved by +25%, with Walmart publicly acknowledging the success. 
• Created above-the-fold graphics and added HTML coding to item pages to improve search ranking results and quickly gain conversion and sales
• Samsclub.com brought back a SKU that Sam's club discontinued based on e-commerce performance. Its sales performance and reviews proved it should be a club item, and Sam's club buyer added it back to Sam's Club.
• Publish monthly competition and innovation reports that are directly sent to The CEO, North American Sales and Marketing team, and select members of the Global sales team

Led all supply chain activities for Wal-Mart and Sam's Club accounts, playing an integral role in order management, demand planning, logistics, and sales decision-making. Researched and developed a strategic plan for both Supply Chain Reliability and OTIF. Implemented and led a tactical team to execute the strategic plan.  

• As part of the Sam's Club Supply Chain Collaboration Board, I led the supplier team that created and designed Sam's Club supply chain playbook on Retail Link. Also developed Sam's Club and supplier replenishment GRS best practices.
• While key manager for Wal-Mart's supply chain reliability (SCR) program, Ocean Spray received zero penalty fees during the program's life. Contributors to success included root cause analysis and the rollout of custom solutions (lead time adjustments, CSC training, and appointment scheduling process adaptations).
• Awarded
  • Ocean Spray Business Impact Award Recipient 
  • Ocean Spray Team of the Year Member
  • Sam's Club Replenishment Supplier of the Year 

Managed replenishment functions for Walmart team. Developed and led 30/60/90 replenishment meetings; managed in-stock levels to goal; set up all new items; and analyzed data to support promotions. Took team from script-for-promotions to replenishment-setting promotional process.

• Developed an internal advanced user co-managed training program for Ocean Spray's global customer operations team.
• Created tools to drive success, including a daily in-stock tracker, weekly KPI tracker for replenishment by item, and led weekly meetings with cross-functional teams.
• Created analytical tool for the team to measure demand plan versus orders and provide pace to plan.
• Utilized sales trend data, performed data analysis to identify business opportunities, and communicated findings to appropriate decision-makers.
• Provided sell-in support to the Customer Team Leader
• Provided Ad-Hoc sales analysis 

Exceeded objectives for Beverage and Dinners categories on the Walmart account by analyzing sales bump charts, inventory position graphs, and Retail Link data.  Worked closely with National Customer Manager and Customer Category Manager

• Brands: Capri Sun, Kool-Aid, Crystal Light, Kraft Macaroni & Cheese (Blue Box), Velveeta Shells and Cheese, and Stove Top Stuffing. 
• Led quarterly collaborative meetings with Wal-Mart leaders and facilitated internal meetings to share best practices.
• Led weekly meetings with cross-functional Supply Chain and Sales teams to understand upcoming promo plans, forecast changes, and developed action plans to ensure we were all on track to execute the sales plan. 

• Onsite Sales Manager (10/01 – 3/06). Managed Kraft Foods account in Madison, WI. Sold in transportation solutions to Kraft load control and procurement groups.
  • Established Kraft as a top 10 account for JB Hunt
• National Account Operation Service Manager (12/00 – 10/01). Served as direct contact for all operational issues for accounts including Quaker Oats, Chep, Clorox, and Atofina. Analyzed P&L statements and made operational changes to increase profitability.
• Saint Louis Hub Manager (12/99 – 12/00). Oversaw capacity in Saint Louis and Southern Missouri areas to increase utilization of equipment. Supervised Area Service Manager. 
• Area Service Manager (4/99 – 12/99). Managed service, load execution, and asset management for Buffalo and Syracuse, NY area.